When to Pause PR Efforts

“When should we pause PR?”

“Do you think we should turn off our PR for a while?”

“Should we try to fly under the radar for now?”

I’ve been asked these questions by marketing leads many times. It seems to be a common thought that certain situations warrant “turning off” public relations efforts, but I’m here to tell you: there’s never a time when you should pause your PR strategy. Continue reading “When to Pause PR Efforts”