How Does PR Affect SEO?

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One of the most common questions we get from our clients, especially in the sales process, is “how can PR affect SEO?” Let’s get one thing straight: PR alone is not a comprehensive SEO or link-building strategy. That said, there are plenty of ways PR coverage can impact SEO in a positive way. And because we understand the importance of defining the ROI of PR (especially for you data-driven SaaS marketers out there), we now more than ever find our efforts tying into those of the SEO team on a regular basis.

From working to secure natural, editorial backlinks in publications with a high domain authority, to ensuring contributed content has at least one target keyword phrase, SEO is an important part of our PR strategy for any client. 

A significant aspect of modern link-building strategies entails utilizing platforms such as Help a Reporter Out (HARO). This invaluable resource acts as a hub for connecting experts with journalists in search of reliable sources. The integration of HARO into our PR efforts focused on SEO has proven to be a transformative factor. Through active participation in HARO, our team not only reinforces the industry expertise of our clients but also fosters the acquisition of valuable backlinks from authoritative sources. This mutually beneficial relationship between PR and HARO illustrates the dynamic evolution of link building, emphasizing collaboration and strategic integration to enhance a brand’s SEO profile.

Now, let’s dive into the nitty-gritty of how the two intersect, shall we? 

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