Twenty-five percent of adult internet users in the U.S. and 22 percent of the entire adult population in the U.S. use LinkedIn according to a Mobile Messaging and Social Media 2015 report from Pew Research Center. In fact, LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds.
However, just because 25 percent of adult Internet users have spent time on LinkedIn, doesn’t necessarily mean they understand the ins and outs of the platform. From missing profile pictures to duplicate accounts, I’m sure you can think of someone who’s on LinkedIn, but doesn’t quite know how to use it. And possibly for that reason, features like “Mentioned in the News” seem to go relatively unnoticed.