Congratulations! Your PR team secured stellar coverage with a target media outlet, and the CEO is thrilled his quote was included. But just as the whole team finished patting themselves on the back, someone from sales points out a potentially awkward truth: the product was never mentioned. Was valuable time just wasted on some pointless article that can’t assist the sales funnel? Continue reading “Three Ways Thought Leadership Coverage Can Align Marketing and Sales”
Previously viewed as two different entities, we’ve seen an increase in blogging tactics being used to support traditional public relations efforts. In addition to serving as a method for sharing company news, customer success or product/service updates, company blogs can be home to thought leadership content from C-suite executives looking to amplify an industry perspective.