One of the hallmarks of a successful thought leader is the ability to use his or her base of knowledge to formulate commentary around events and trends that are still in progress or haven’t fully come to fruition. This skillset can be what turns your CEO or CMO from a company spokesperson who can speak to your company’s impact on the industry, to a thought leader who can speak to the industry at large and is looked to as an expert source by journalists. Continue reading “3 Marketing Technology Trends to Watch for In 2018”
