Being part of building SaaS brands is our full-time gig, so we want to spotlight our partners in crime: SaaS marketers. Our B2B SaaS PR efforts often fall under marketing’s purview, so knowing what makes marketers tick is crucial to our team’s ability to make the biggest impact possible for our clients. Continue reading “SaaS Marketing Perspectives: Justin Keller of Sigstr”
The increasing emphasis on implementing new technology into the workplace isn’t necessarily making work any easier. While companies initially looked to business process management (BPM) software to streamline workflows, the industry is growing — taking a holistic approach to work management. In other words, the future of BPM doesn’t lie in point SaaS solutions, but complete platforms.
Increasing organizational productivity is key to remaining competitive. Today, every organization leverages some form of workplace technology, from project management platforms like Basecamp and Asana to team collaboration tools like Slack and Flowdock. The goal is often to help employees work more efficiently. Yet, productivity is lost with disparate tools. For BPM software to hold the ability to optimize workflows and improve productivity, these tools must be able to handle more than just process management.
Thought leaders explore the future of workplace technology
As new workplace software continues to emerge, there is a growing discussion in the world of technology surrounding the need for solutions that improve employee productivity. A number of our B2B SaaS clients are experts in the space and recently used media coverage shed light on the shifting paradigm of workplace tools:
- Kissflow CEO shares his thoughts on the need for a digital workplace platform with CMSWire.
- Ontario Systems offers tactics to improve productivity in the revenue cycle management process for Healthcare Business & Technology.
- The CEO of Formstack breaks down how to successfully cultivate a remote work culture for HR Technologist.
- Director of product management at Ontario Systems highlights how data insights make healthcare agents more productive in a My Tech Decisions piece.
- Kissflow discusses the golden opportunity for work management with IT Toolbox readers.
Do you have an interest in joining the conversation about the transformation of workplace technology? Contact Lindsey Groepper to find out how BLASTmedia can leverage your expertise.
Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments — including those at SaaS companies — to stay aligned. Continue reading “Using PR to Align SaaS Sales and Marketing Efforts”
Congratulations! Your PR team secured stellar coverage with a target media outlet, and the CEO is thrilled his quote was included. But just as the whole team finished patting themselves on the back, someone from sales points out a potentially awkward truth: the product was never mentioned. Was valuable time just wasted on some pointless article that can’t assist the sales funnel? Continue reading “Three Ways Thought Leadership Coverage Can Align Marketing and Sales”
As a busy marketing lead at a growing organization, you are wearing a number of different hats on any given day. In addition to being responsible for increasing revenue for your organization by driving sales leads with marketing efforts, you are likely also tasked with amplifying your brand’s message.
Continue reading “3 Things to Do Before Hiring a SaaS PR Agency”
One of the two most common misconceptions I hear on a regular basis about public relations is that its purely an exercise in vanity (the other being that we “spin,” but don’t get me started on that). I hear that PR exists to make CEO look good to shareholders or attract employee candidates and that it doesn’t show a strong return on investment.
While elevating a CEO as an industry thought leader or before seeking venture capital certainly has its place, a tech-specific PR agency can also drive leads, clicks and traffic, acting as an extension of the marketing department. As the line between sales and marketing continues to blur, let’s take a look at three ways PR can bolster your existing marketing content strategy: Continue reading “Three Ways a PR Agency Can Support Your Marketing Content Strategy”