Why PR Works for SaaS

When you think of PR, your brain might automatically shoot to gift guides and product roundups made popular by consumer brands and publications of the like. But PR has evolved — and so have the industries it can benefit. From Salesforce’s iconic ‘No Software’ campaign building recognition within the industry to 250ok’s industry report generating buzz across prospects, SaaS companies across the globe are beginning to realize where SaaS PR fits into an overall marketing strategy. Continue reading “Why PR Works for SaaS”