What is HARO?

Ever wonder how reporters seem to always have an expert they can cite for a story? Whether it’s a quote from a Fortune 500 CEO, a cardiologist, a Tesla owner or someone that collects keychains, reporters seem to always have a source for their stories.

Is it possible that reporters maintain a network large enough to have a subject matter expert on tap for every possible article or broadcast segment? Maintaining a healthy network is certainly vital to a reporter’s job, but, like every industry, software exists to help make a reporter’s job easier. One of those tools is “HARO.”

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