Media fragmentation has pros and cons, especially for those looking to see their business in the news. For consumers, the trend of media fragmentation means increasing choice between and consumption of a range of media — including online, mobile, television, radio, print and more. For marketing and sales professionals, media fragmentation can create increased difficulty in reaching target audiences. Gone are the days of relying on the daily newspaper to know what’s going on in the world. Today’s consumers can find out just about anything with a few clicks on a smartphone. But, that doesn’t mean that newspapers, television, and radio stations are obsolete. Continue reading “Media Fragmentation: How to Earn Brand Credibility”
