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One of the most common questions we get from our clients, especially in the sales process, is “how can PR affect SEO?” Let’s get one thing straight: PR alone is not a comprehensive SEO or link-building strategy. That said, there are plenty of ways PR coverage can impact SEO in a positive way. And because we understand the importance of defining the ROI of PR (especially for you data-driven SaaS marketers out there), we now more than ever find our efforts tying into those of the SEO team on a regular basis.
From working to secure natural, editorial backlinks in publications with a high domain authority, to ensuring contributed content has at least one target keyword phrase, SEO is an important part of our PR strategy for any client.
Now, let’s dive into the nitty-gritty of how the two intersect, shall we?Continue reading “How Does PR Affect SEO?”