How PR Impacts the Customer Journey: Retention

Your sales and marketing teams have worked hard: leads were captured, scored and moved diligently through the sales funnel. Account executives hit all the key messages, made their touch points and, after weeks or months of work, closed the sale.

Great. Now what?

It is important to remember that selling doesn’t end after the sale is closed and the account executives have moved on to other leads. Retention is now the name of the game. Continue reading “How PR Impacts the Customer Journey: Retention”

4 Pillars of B2B SaaS PR

SaaS advisor, founder, and investor Jason Lemkin is a skeptic, bringing a discerning mind to every facet of his career. He’s especially skeptical of the PR industry — and that’s exactly why his opinion should be trusted, even though he’s been fired as a client by at least three PR firms. Jason and I don’t agree on everything PR-related, but we agree on PR’s impact on the entire SaaS business — from recruiting to fundraising to social proof. We at BLASTmedia call this impact the ‘Four Pillars’ of B2B SaaS PR: investors, employees, partners, and customers. Here’s why those pillars are important and how PR impacts each:

Continue reading “4 Pillars of B2B SaaS PR”

SaaS advisor, founder, and investor Jason Lemkin is a skeptic, bringing a discerning mind to every facet of his career. He’s especially skeptical of the PR industry — and that’s exactly why his opinion should be trusted, even though he’s been fired as a client by at least three PR firms. Jason and I don’t agree on everything PR-related, but we agree on PR’s impact on the entire SaaS business — from recruiting to fundraising to social proof. We at BLASTmedia call this impact the ‘Four Pillars’ of B2B SaaS PR: investors, employees, partners, and customers. Here’s why those pillars are important and how PR impacts each:

Continue reading “4 Pillars of B2B SaaS PR”

SaaS advisor, founder, and investor Jason Lemkin is a skeptic, bringing a discerning mind to every facet of his career. He’s especially skeptical of the PR industry — and that’s exactly why his opinion should be trusted, even though he’s been fired as a client by at least three PR firms. Jason and I don’t agree on everything PR-related, but we agree on PR’s impact on the entire SaaS business — from recruiting to fundraising to social proof. We at BLASTmedia call this impact the ‘Four Pillars’ of B2B SaaS PR: investors, employees, partners, and customers. Here’s why those pillars are important and how PR impacts each:

Continue reading “4 Pillars of B2B SaaS PR”