As a busy marketing lead at a growing organization, you are wearing a number of different hats on any given day. In addition to being responsible for increasing revenue for your organization by driving sales leads with marketing efforts, you are likely also tasked with amplifying your brand’s message.
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Resource Topics: content
How to Maximize Blog Content for your PR Efforts
Previously viewed as two different entities, we’ve seen an increase in blogging tactics being used to support traditional public relations efforts. In addition to serving as a method for sharing company news, customer success or product/service updates, company blogs can be home to thought leadership content from C-suite executives looking to amplify an industry perspective.
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