Have you found yourself getting more and more of your news from podcasts these days? Perhaps you’ve even thought to yourself, “I should be on a podcast.”
I’m here to tell you that we can help with that.
Resource Topics: client success
Why You Should Ask Your Sales Team About Shifts in Buyer Habits
As a marketing leader, you’re likely having multiple conversations with your executive team on an ongoing basis to better align your PR strategy with business objectives, industry trends, customers and long term success. But, your executive team isn’t the only resource that can provide insight into industry trends and customer buying habits. Your sales team can be an added resource to support your PR efforts, too. After all, your sales team is the one talking to customers and prospects day in and day out. Continue reading “Why You Should Ask Your Sales Team About Shifts in Buyer Habits”
PR Measurement: Understanding Share of Voice
Before the rise of technology, it was easier to escape quantitative measurement in PR because there wasn’t really a way to do it. Today, business leaders are demanding hard numbers to prove the worth of PR. Although the measurement, tracking and reporting processes can cause a resounding groan from most PR pros, there are many ways in which this can work in your favor. Understanding your company’s share of voice, or how your efforts are helping the company overall stack up against competitors, is a popular — and insightful — way to convey success. Continue reading “PR Measurement: Understanding Share of Voice”
Explaining the Benefits of Online vs. Print Media: Show Me the Value!
Continue reading “Explaining the Benefits of Online vs. Print Media: Show Me the Value!”