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Resource Topics: Awareness

How PR Impacts the First Stage in the Customer Journey: Awareness

How PR Impacts the First Stage in the Customer Journey: Awareness

The first step in the SaaS customer journey is awareness, and it’s a top priority in the overall sales funnel. Without awareness, you’re unlikely to experience any of the other steps in the sales funnel, such as consideration, purchase, and retention. Continue reading “How PR Impacts the First Stage in the Customer Journey: Awareness”

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