3 Steps to Finding Your Customer Advocate in the B2B Customer Journey

The customer journey can feel long, especially in the B2B SaaS market. After moving prospects through the first four stages — awareness, consideration, purchase, and retention — you may think the journey is complete. After all, you have a customer using your product and you’re confident in your relationship. What could come next? The final step of the B2B customer journey: advocacy. Continue reading “3 Steps to Finding Your Customer Advocate in the B2B Customer Journey”