OVERVIEW

After cloud-computing leader Bluelock identified its disaster recovery-as-a-service as a differentiator over big competitors in the market, Bluelock tasked BLASTmedia with raising awareness of this offering. With a target audience of CFOs, CIOs, IT leaders, BLASTmedia was challenged with obtaining media coverage in a press segment that does not often write about products or services as standalone features.

TACTICS

BLASTmedia turned to content marketing to accomplish its goal. Taking advantage of the Q4 timing, BLASTmedia brainstormed with Bluelock executives to create industry predictions, pitching the content as a thought leadership piece to targeted outlets. In addition, BLASTmedia developed a top DRaaS providers “listicle,” pitching it out to the press as a ready-made slideshow.

CAMPAIGN RESULTS

  • Coverage in NetworkWorld, VMblog, Virtual-Strategy Magazine and TMCnet.com
  • Bluelock owned 50 percent of the share of voice among its top competitors in December
  • NetworkWorld coverage continues to be a lead driver for Bluelock, serving as a top 10 referrer to the Bluelock website

NETWORKWORLD

“Bluelock received a high reference customer satisfaction score for its ability to meet target recovery time objective (RTO) SLAs. Bluelock Portfolio allows customers to track and manage service costs and RPO realization.”

VIRTUAL-STRATEGY MAGAZINE

“Providers like Bluelock can jump in at this point to host and protect applications while IT (or the software provider) modernizes them so they can eventually convert to SaaS.”

TMCnet

“Bluelock Disaster Recovery-as-a-Service enables IT leaders to manage the complexities of IT systems availability with confidence by offering solutions that replicate virtual or physical environments to highly available cloud infrastructure.”