Trade media is often overlooked: lower domain authority scores and fewer unique monthly visitors don’t excite brands as much as seeing their name in lights in top-tier publications. Trade publications tend to get a bad rap, but they can be beneficial in helping a brand establish its identity and reach its target audience.
Fight or Flight. It’s the primal human response that occurs when faced with a harmful or threatening event. The COVID-19 pandemic has forced many industries and professionals to make quick transitions to fight this challenge, or take flight and let the pandemic win. The B2B sales industry was no exception.
Taking a company public is challenging. So it stands to reason that taking a company public in 2020 — a year when nearly every aspect of running a business has been turned on its head — would be that much harder. Yet, by our observation, more B2B SaaS companies have gone public at this point in 2020 than in 2019.
The search for a PR agency is no easy task — publishing an RFP, interviewing each agency and choosing which one is the best partner for your business and marketing goals. Whether you’re hiring an agency to support a long-term strategy or a short-term campaign, the right PR partner can make your life easier by being an extension of your marketing team.
Since March, millions of Americans accustomed to spending their workdays in office buildings have instead been forced to work from home. While many industries have struggled to cope with a remote work environment, contact centers, with their sizable tech stacks, have stood out as an example of businesses using the pandemic to reassess their core operations. The era of the virtual call center is upon us.
Customer summits are the pinnacle of the year for many SaaS brands. Even now, we’ve seen user conference after user conference go virtual to ensure the show goes on. And with any well-planned customer summit comes a full-fledged marketing campaign, with various email pushes, digital promotions and personal touchpoints, all encouraging those valuable customers to walk through the door…