With tech becoming such a prominent part of our society, and companies increasingly storing consumer data in the cloud, the conversation around data privacy and cybersecurity continues to grow. While data privacy focuses on who is authorized to access data, and cybersecurity focuses on securing data from those unauthorized to have it, it’s imperative that SaaS organizations are actively considering both in today’s digital-first world. Read More
Our current and prospective clients constantly ask us what results to expect from a B2B SaaS media relations program. While PR is an investment that pays dividends in market awareness, recruiting, fundraising and prospecting, it’s an investment nonetheless. IDC estimates tech companies with $100 million in ARR spend as much as $320,000 annually on public relations. And, this number is poised to grow in the coming years. Read More
This isn’t the first time we’ve written a piece on newswire services, and I’m sure it won’t be the last. That’s because, like most things in PR, newswire services continue to adapt along with the changing media landscape. Where issuing a release via BusinessWire, PRNewswire or the like used to be a must, using newswire services to amplify company news is now most certainly optional. Read More
Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned — not just in SaaS, but across industries. When it comes to content, the sales team is rarely using the content that the marketing team is creating — in fact, according to data from eMarketer, 90% of content developed for sales is never used in selling. Read More
(INDIANAPOLIS— February 18, 2019) — BLASTmedia, the only B2B SaaS PR agency, is honored to be recognized as one of the 2019 Best Places to Work in Indiana for the fourth time by the Indiana Chamber of Commerce and as a nominee in the Exceptional Employer Award category for the 20th annual TechPoint Mira Awards.
As a Wikipedia consultant, I get approximately 300 inquiries per year about creating a new Wikipedia page for startups, entrepreneurs, products and creative talent. The number of new pages I actually help create is about five. Here’s why.
The customer journey can feel long, especially in the B2B SaaS market. After moving prospects through the first four stages — awareness, consideration, purchase, and retention — you may think the journey is complete. After all, you have a customer using your product and you’re confident in your relationship. What could come next? The final step of the B2B customer journey: advocacy. Read More