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how data privacy and cybersecurity are changing the tech industry

How Data Privacy and Cybersecurity are Changing the Tech Industry

By | Client Successes, Industry Perspective | No Comments

With tech becoming such a prominent part of our society, and companies increasingly storing consumer data in the cloud, the conversation around data privacy and cybersecurity continues to grow. While data privacy focuses on who is authorized to access data, and cybersecurity focuses on securing data from those unauthorized to have it, it’s imperative that SaaS organizations are actively considering both in today’s digital-first world. Read More

B2B SaaS media coverage mix

What to Expect from a B2B SaaS Media Relations Program

By | Client Successes | No Comments

Our current and prospective clients constantly ask us what results to expect from a B2B SaaS media relations program. While PR is an investment that pays dividends in market awareness, recruiting, fundraising and prospecting, it’s an investment nonetheless. IDC estimates tech companies with $100 million in ARR spend as much as $320,000 annually on public relations. And, this number is poised to grow in the coming years. Read More

newswire services

Are Newswire Services Worth the Spend?

By | Industry Perspective | No Comments

This isn’t the first time we’ve written a piece on newswire services, and I’m sure it won’t be the last. That’s because, like most things in PR, newswire services continue to adapt along with the changing media landscape. Where issuing a release via BusinessWire, PRNewswire or the like used to be a must, using newswire services to amplify company news is now most certainly optional. Read More

SaaS sales team tools

Overlooked Marketing Tools That Can Be Leveraged By SaaS Sales Teams

By | Industry Perspective | No Comments

Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned — not just in SaaS, but across industries. When it comes to content, the sales team is rarely using the content that the marketing team is creating — in fact, according to data from eMarketer, 90% of content developed for sales is never used in selling. Read More

B2B customer journey

3 Steps to Finding Your Customer Advocate in the B2B Customer Journey

By | Industry Perspective | No Comments

The customer journey can feel long, especially in the B2B SaaS market. After moving prospects through the first four stages — awareness, consideration, purchase, and retention — you may think the journey is complete. After all, you have a customer using your product and you’re confident in your relationship. What could come next? The final step of the B2B customer journey: advocacy. Read More