Congratulations! Your PR team secured stellar coverage with a target media outlet, and the CEO is thrilled his quote was included. But just as the whole team finished patting themselves on the back, someone from sales points out a potentially awkward truth: the product was never mentioned. Was valuable time just wasted on some pointless article that can’t assist the sales funnel? Read More
Kids are back in school, the pools are closing and the sun is setting earlier each and every day. Even though summer is coming to an end, there is no end in sight to media coverage for our SaaS clients! From full company features to inclusion in product roundups to executive thought leadership, end your summer by checking out the media coverage the team at BLASTmedia secured for our clients this month: Read More
As a busy marketing lead at a growing organization, you are wearing a number of different hats on any given day. In addition to being responsible for increasing revenue for your organization by driving sales leads with marketing efforts, you are likely also tasked with amplifying your brand’s message.
(CHICAGO — August 23, 2018) — BLASTmedia, a national B2B SaaS PR agency, is announcing a partnership with TechStars Chicago. The B2B SaaS PR agency, which launched a dedicated tech startup PR program earlier this year, is the official PR partner for the Chicago Techstars accelerator program to advise the 2018 Class of Techstars Chicago.
“Accelerating the growth of startups is something that’s near and dear to our hearts,” explained Chris Lucas, BLASTmedia VP and tech startup PR program lead. “Our startup program was designed for B2B SaaS startups that need market awareness and a thought leadership presence now. Working with Techstars Chicago allows our team the chance to connect with and bring that value to additional companies in one of the fastest growing startup ecosystems — the midwest.” Read More
When it comes to generating media coverage for your SaaS company, you generally have two options: hire a B2B tech PR agency, or hire a full-time employee. While it may seem like comparing apples to pineapples, when you think about it, you’re hiring one or the other to do one job: secure meaningful media coverage. We’re betting you already know the general strengths of in-house talent, but maybe are not as familiar with the benefits of hiring an agency.
As summer simmers on and many people try to beat the heat, our team has embraced the sweltering temperatures and continued the hustle to secure hot media coverage for B2B tech clients. From product use cases and funding news to leadership tips and industry commentary, we’ve covered it all. Read More
One of the two most common misconceptions I hear on a regular basis about public relations is that its purely an exercise in vanity (the other being that we “spin,” but don’t get me started on that). I hear that PR exists to make CEO look good to shareholders or attract employee candidates and that it doesn’t show a strong return on investment.
While elevating a CEO as an industry thought leader or before seeking venture capital certainly has its place, a tech-specific PR agency can also drive leads, clicks and traffic, acting as an extension of the marketing department. As the line between sales and marketing continues to blur, let’s take a look at three ways PR can bolster your existing marketing content strategy: Read More