In order for your PR team to align tactics to garner the type of coverage that will make your team happy with the funding announcement, you should have goals in mind. But here are a few pros and cons of offering an exclusive for your funding announcement to get you started.
At BLASTmedia, we eat, sleep and breathe SaaS media relations, so we’re always looking for better ways to work with our tech journalist counterparts. In this series, we turn the interview tables media members, talking with them on their roles, their histories and their preferences on working with brands through PR.
Sitting at G2 Reach in headphones, watching Dave Gerhardt of Drift steal the hearts and minds of attendees, I thought: we know how much G2 matters for our client base of B2B software companies, why don’t we have a blog on how we can help? So, here it is.
As any seasoned marketer will tell you, how businesses go about reaching customers continues to evolve. With trends like account-based marketing (ABM), machine learning and low-code/no-code platforms, touchpoints are more customized than ever before. But, what’s driving that change?
(INDIANAPOLIS — Sept. 19, 2019) — BLASTmedia, the only PR agency dedicated to SaaS, recently added IonTuition and META to its roster of technology clients. IonTuition and META’s parent company, Ceannate Corp., based the decision to partner with BLASTmedia to lead PR strategy for both brands on the agency’s knowledge of the software space and established media relationships.
When you’re a little kid, your brain often runs wild with aspirations for the future. You may aspire to be an astronaut, a rockstar or a firefighter. For young tech startups, this experience is relatively similar, as founders aspire to grow into the next big brand like Apple or Google. Read More