Most tech startups think that building thought leadership is an activity that comes later in the life of their company when they are “grown up” and have built a following. However, we’d argue that most startups should be building thought leadership from day one. Read More
The first step in the SaaS customer journey is awareness, and it’s a top priority in the overall sales funnel. Without awareness, you’re unlikely to experience any of the other steps in the sales funnel, such as consideration, purchase, and retention. Read More
September came and went quickly, but not without generating a new load of B2B tech coverage for our clients. While everyone’s busy buying their costumes and candy for Halloween, the BLASTmedia team has been hard at work producing press coverage. Take a look at some of the treats we scored below. They’re even better than a full-size candy bar. Read More
According to Redpoint Ventures Managing Director Tomasz Tunguz, SaaS companies invest between 80 percent and 120 percent of their revenue in sales and marketing in the first five years of their existence. That’s a lot of monetary pressure to put on sales and marketing teams. And when it comes to SaaS sales, it’s a totally different beast from other B2B tech sales. You’re selling software and service — and this means that company you’re trying to woo is tied to your business for as long as they want to use your product. It’s a true commitment!
From a single quote to a full-page feature, media coverage comes in many forms. Sometimes, when our clients are interested in educating a target audience, propelling a message or otherwise developing thought leadership, that coverage comes in the form of contributed content. One way to leverage contributed content on an ongoing basis is by becoming a recurring contributor. Read More
While PR isn’t going to be your only — or frankly your most cost-effective — direct lead driver, it can help feed the B2B sales funnel at different points.
PR is a value that shouldn’t be ignored according to Mark Suster, two-time entrepreneur, turned VC. Mark stated, “If I had $1 dollar left to spend on marketing I would put it to PR. If anybody tells you differently, be suspect. Most people don’t understand the silent benefits [of PR].”
Congratulations! Your PR team secured stellar coverage with a target media outlet, and the CEO is thrilled his quote was included. But just as the whole team finished patting themselves on the back, someone from sales points out a potentially awkward truth: the product was never mentioned. Was valuable time just wasted on some pointless article that can’t assist the sales funnel? Read More