(INDIANAPOLIS – March 31, 2020) – BLASTmedia, the only PR agency dedicated to B2B SaaS, is celebrating 15 years of promoting technology companies and providing a culture of growth for its employees. Founded in 2005, the agency has cemented itself as a SaaS-industry leader in PR, providing unmatched client service and creating a place for talented communications professionals to grow their careers.
BLASTmedia has been running this media connections series for about six months now, and we’ve yet to explore paywalls. That’s exactly why I wanted to do a Q&A with Travis Bernard, Senior Director, Membership at TechCrunch.
As a SaaS marketer, if you feel like you’re walking a tightrope between sensitivity and doing business, you’re not alone. With the rapid spread of COVID-19, marketers are scrambling to assess how to move forward when so many aspects of everyday life are screeching to a halt.
When it comes to SEO, the number of high-quality links you have to your website is important. Search engines use links to discover new web pages and help determine how well a page should rank in search results.
We’ve heard it all before: we now live in a data-driven world. Today, everything from our sleep cycle to our workout routine can be backed by data. When it comes to SaaS companies, data is more important than ever before. Those not using it are being left behind, and those generating original data are finding themselves at a competitive advantage.
Over three years ago, I wrote a blog about LinkedIn’s “Mentioned in the News” feature. Despite the rapid-changing landscape of social media, it’s still one of our most-read blogs. That’s likely because despite the fact that most professionals have seen a “Mentioned in the News” alert either in their inbox or in their newsfeed, very little is known about this feature.
At BLASTmedia, we often discuss the various options to capture media coverage for our clients, such as thought leadership, leveraging a data report and reactive opportunities. However, one of the most effective ways to secure valuable media coverage is with an informed and interesting SaaS customer story. SaaS customer stories add another layer to a media relations strategy by offering real-world examples of the pain points our clients solve for their customers.