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SaaS-PR-trends-2020

SaaS PR Trends: BLASTmedia’s Top 5 Blogs of 2020

By | Industry Perspective | No Comments

In a year of banana bread, athleisure and video calls, our team was still all about B2B SaaS PR. In 2020, our team writes over fifty blogs a year on topics ranging from SaaS PR predictions and emerging media outlets to PR’s impact on SEO and key PR metrics for SaaS companies. 

These blogs share best practices we’ve gleaned from our work with the media and insights from SaaS marketing leaders, but also some of the biggest trends in SaaS PR

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2021 SaaS PR Predictions

By | Industry Perspective | No Comments

Looking back on a year that, to put it gently, went completely off track, I was surprised to see many of our predictions for 2020 panned out (on the PR front). This year, we saw fewer SaaS marketing execs using share of voice as their standalone metric to measure the success of PR. We also saw a much closer integration between our clients and their customers — so much so that we now offer to interview and write customer stories on behalf of our clients.

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top tech media outlets

The 5 Tech Media Outlets That Took Off in 2020

By | B2B PR Insights, Industry Perspective | No Comments

2020 has changed a lot about how we work and live, but one thing that hasn’t changed is the benefit of media coverage. Yes, any B2B SaaS brand wants mentions in tech media outlets to build brand awareness. This year, we’ve seen the need even more. According to Gartner’s CMO spend survey, CMOs rank brand strategy as a top-three strategic priority for marketing.

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