As SVP of customers and revenue at Allocadia, Jocelyn Brown oversees marketing, sales, partner and customer success teams to provide an exceptional customer experience. Her teams provide a seamless and value-driven experience to Allocadia customers, from initial interest through their continued growth.
You don’t have to be a SaaS genius to know the importance of funding. For many, funding is the fuel behind scaling a startup, hiring the right people and attracting the right customers and investors — and a lot of them. But often, the rate of support for the success of startups begin to decline after their first round of funding. In fact, according to CB Insights, 67% of startups fail to exit or raise additional funding, 48% of startups make it to a second round, and only 15% raise a fourth round of funding, usually a Series C. Read More
Public relations can often fall to the bottom of a company’s to-do list. Businesses need exposure, credibility and awareness and PR is crucial in the process of achieving those. While it is easy to put off PR, it is never too late to start your journey. If you find yourself asking “is it time to invest in PR,” look for these five key moments. These indicators are great signals that your company is primed to start a PR program. Read More
Being part of building SaaS brands is our full-time gig, so we want to spotlight our partners in crime: SaaS marketers. Our B2B SaaS PR efforts often fall under marketing’s purview, so knowing what makes marketers tick is crucial to our team’s ability to make the biggest impact possible for our clients. Read More
The increasing emphasis on implementing new technology into the workplace isn’t necessarily making work any easier. While companies initially looked to business process management (BPM) software to streamline workflows, the industry is growing — taking a holistic approach to work management.
BLASTmedia, the only PR agency dedicated to B2B SaaS, is honored to be named a 2019 Indiana Breakout Tech Cultures Awards finalist by Powederkeg. Current BLASTmedia clients, including Boardable, DriverReach, Formstack, Greenlight Guru and PactSafe, were also among the 50 companies nominated.
As a marketing leader, you’re likely having multiple conversations with your executive team on an ongoing basis to better align your PR strategy with business objectives, industry trends, customers and long term success. But, your executive team isn’t the only resource that can provide insight into industry trends and customer buying habits. Your sales team can be an added resource to support your PR efforts, too. After all, your sales team is the one talking to customers and prospects day in and day out. Read More