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BLASTmedia Celebrates 15 Years, Toasts Its Leading Position as the Only PR Agency Dedicated to B2B SaaS

By | Company News | No Comments

(INDIANAPOLIS – March 31, 2020) – BLASTmedia, the only PR agency dedicated to B2B SaaS, is celebrating 15 years of promoting technology companies and providing a culture of growth for its employees. Founded in 2005, the agency has cemented itself as a SaaS-industry leader in PR, providing unmatched client service and creating a place for talented communications professionals to grow their careers.

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3 Ways to Use Original Data to Secure Media Coverage

3 Ways to Use Original Data to Secure Media Coverage

By | B2B PR Insights, Industry Perspective | No Comments

We’ve heard it all before: we now live in a data-driven world. Today, everything from our sleep cycle to our workout routine can be backed by data. When it comes to SaaS companies, data is more important than ever before. Those not using it are being left behind, and those generating original data are finding themselves at a competitive advantage.

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Why Isn’t My Coverage Showing Up in LinkedIn’s “Mentioned in the News”? And Other Commonly Asked Questions

By | Industry Perspective | No Comments

Over three years ago, I wrote a blog about LinkedIn’s “Mentioned in the News” feature. Despite the rapid-changing landscape of social media, it’s still one of our most-read blogs. That’s likely because despite the fact that most professionals have seen a “Mentioned in the News” alert either in their inbox or in their newsfeed, very little is known about this feature.

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SaaS customer stories

3 Examples of How to Use Customer Stories to Secure Media Coverage

By | Client Successes | No Comments

At BLASTmedia, we often discuss the various options to capture media coverage for our clients, such as thought leadership, leveraging a data report and reactive opportunities. However, one of the most effective ways to secure valuable media coverage is with an informed and interesting SaaS customer story. SaaS customer stories add another layer to a media relations strategy by offering real-world examples of the pain points our clients solve for their customers.

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