According to Redpoint Ventures Managing Director Tomasz Tunguz, SaaS companies invest between 80 percent and 120 percent of their revenue in sales and marketing in the first five years of their existence. That’s a lot of monetary pressure to put on sales and marketing teams. And when it comes to SaaS sales, it’s a totally different beast from other B2B tech sales. You’re selling software and service — and this means that company you’re trying to woo is tied to your business for as long as they want to use your product. It’s a true commitment!
From a single quote to a full-page feature, media coverage comes in many forms. Sometimes, when our clients are interested in educating a target audience, propelling a message or otherwise developing thought leadership, that coverage comes in the form of contributed content. One way to leverage contributed content on an ongoing basis is by becoming a recurring contributor. Read More
While PR isn’t going to be your only — or frankly your most cost-effective — direct lead driver, it can help feed the B2B sales funnel at different points.
PR is a value that shouldn’t be ignored according to Mark Suster, two-time entrepreneur, turned VC. Mark stated, “If I had $1 dollar left to spend on marketing I would put it to PR. If anybody tells you differently, be suspect. Most people don’t understand the silent benefits [of PR].”
Congratulations! Your PR team secured stellar coverage with a target media outlet, and the CEO is thrilled his quote was included. But just as the whole team finished patting themselves on the back, someone from sales points out a potentially awkward truth: the product was never mentioned. Was valuable time just wasted on some pointless article that can’t assist the sales funnel? Read More
Kids are back in school, the pools are closing and the sun is setting earlier each and every day. Even though summer is coming to an end, there is no end in sight to media coverage for our SaaS clients! From full company features to inclusion in product roundups to executive thought leadership, end your summer by checking out the media coverage the team at BLASTmedia secured for our clients this month: Read More
As a busy marketing lead at a growing organization, you are wearing a number of different hats on any given day. In addition to being responsible for increasing revenue for your organization by driving sales leads with marketing efforts, you are likely also tasked with amplifying your brand’s message.
(CHICAGO — August 23, 2018) — BLASTmedia, a national B2B SaaS PR agency, is announcing a partnership with TechStars Chicago. The B2B SaaS PR agency, which launched a dedicated tech startup PR program earlier this year, is the official PR partner for the Chicago Techstars accelerator program to advise the 2018 Class of Techstars Chicago.
“Accelerating the growth of startups is something that’s near and dear to our hearts,” explained Chris Lucas, BLASTmedia VP and tech startup PR program lead. “Our startup program was designed for B2B SaaS startups that need market awareness and a thought leadership presence now. Working with Techstars Chicago allows our team the chance to connect with and bring that value to additional companies in one of the fastest growing startup ecosystems — the midwest.” Read More