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Trade press outreach during COVID-19

Trade Media and COVID-19: What to Know About Press Outreach

By | B2B PR Insights, Industry Perspective | No Comments

BLASTmedia closely monitors coverage in our clients’ target trade verticals to inform outreach strategy. Over the last three weeks, that monitoring included — and continues to include — tracking the percentage of articles mentioning COVID-19 or the coronavirus, as well as the overall article velocity in a sample of HR, IT, marketing, retail, finance and education trades, as well as national tech.

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Sales Technology

Utilizing SaaS as a Sales Enablement Tool: 3 Ways Technology Can Improve Sales Team Results

By | Client Successes, Industry Perspective | No Comments

With B2B organizations increasing buying team size, meaning more involved stakeholders, it can be difficult to foster meaningful sales conversations. Utilizing SaaS sales enablement technologies can help businesses connect with B2B buyers. By incorporating powerful data and AI capabilities, sales tech reduces workflow, improves prospect engagement and content and quantifies ROI.

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BLASTmedia Celebrates 15 Years, Toasts Its Leading Position as the Only PR Agency Dedicated to B2B SaaS

By | Company News | No Comments

(INDIANAPOLIS – March 31, 2020) – BLASTmedia, the only PR agency dedicated to B2B SaaS, is celebrating 15 years of promoting technology companies and providing a culture of growth for its employees. Founded in 2005, the agency has cemented itself as a SaaS-industry leader in PR, providing unmatched client service and creating a place for talented communications professionals to grow their careers.

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3 Ways to Use Original Data to Secure Media Coverage

3 Ways to Use Original Data to Secure Media Coverage

By | B2B PR Insights, Industry Perspective | No Comments

We’ve heard it all before: we now live in a data-driven world. Today, everything from our sleep cycle to our workout routine can be backed by data. When it comes to SaaS companies, data is more important than ever before. Those not using it are being left behind, and those generating original data are finding themselves at a competitive advantage.

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