Techstars Chicago Names BLASTmedia As Official PR Partner

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(CHICAGO — August 23, 2018) — BLASTmedia, a national B2B SaaS PR agency, is announcing a partnership with TechStars Chicago. The B2B SaaS PR agency, which launched a dedicated tech startup PR program earlier this year, is the official PR partner for the Chicago Techstars accelerator program to advise the 2018 Class of Techstars Chicago.

“Accelerating the growth of startups is something that’s near and dear to our hearts,” explained Chris Lucas, BLASTmedia VP and tech startup PR program lead. “Our startup program was designed for B2B SaaS startups that need market awareness and a thought leadership presence now. Working with Techstars Chicago allows our team the chance to connect with and bring that value to additional companies in one of the fastest growing startup ecosystems — the midwest.” Read More

hire-a-pr-agency

Five Reasons to Hire a PR Agency vs. In-House PR Pro

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When it comes to generating media coverage for your SaaS company, you generally have two options: hire a B2B tech PR agency, or hire a full-time employee. While it may seem like comparing apples to pineapples, when you think about it, you’re hiring one or the other to do one job: secure meaningful media coverage. We’re betting you already know the general strengths of in-house talent, but maybe are not as familiar with the benefits of hiring an agency.

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Three Ways a PR Agency Can Support Your Marketing Content Strategy

Three Ways a PR Agency Can Support Your Marketing Content Strategy

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One of the two most common misconceptions I hear on a regular basis about public relations is that its purely an exercise in vanity (the other being that we “spin,” but don’t get me started on that). I hear that PR exists to make CEO look good to shareholders or attract employee candidates and that it doesn’t show a strong return on investment.

While elevating a CEO as an industry thought leader or before seeking venture capital certainly has its place, a tech-specific PR agency can also drive leads, clicks and traffic, acting as an extension of the marketing department. As the line between sales and marketing continues to blur, let’s take a look at three ways PR can bolster your existing marketing content strategy: Read More

PR for sales

How to Use PR for Sales: 3 ways your sales team can use media coverage

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From start to finish, the sales process can be complex, time-consuming, and maybe a little stressful — no matter the size of company or target audience. At BLASTmedia, we understand the importance of showcasing the value of your company to your prospects, and how being able to use PR for sales can help make the process a little easier for you and your team. Here are three ways you can use PR to create a more compelling sales conversation. Read More

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