Taking a company public is challenging. So it stands to reason that taking a company public in 2020 — a year when nearly every aspect of running a business has been turned on its head — would be that much harder. Yet, by our observation, more B2B SaaS companies have gone public at this point in 2020 than in 2019.
The search for a PR agency is no easy task — publishing an RFP, interviewing each agency and choosing which one is the best partner for your business and marketing goals. Whether you’re hiring an agency to support a long-term strategy or a short-term campaign, the right PR partner can make your life easier by being an extension of your marketing team.
Since March, millions of Americans accustomed to spending their workdays in office buildings have instead been forced to work from home. While many industries have struggled to cope with a remote work environment, contact centers, with their sizable tech stacks, have stood out as an example of businesses using the pandemic to reassess their core operations. The era of the virtual call center is upon us.
Customer summits are the pinnacle of the year for many SaaS brands. Even now, we’ve seen user conference after user conference go virtual to ensure the show goes on. And with any well-planned customer summit comes a full-fledged marketing campaign, with various email pushes, digital promotions and personal touchpoints, all encouraging those valuable customers to walk through the door…
We live in a world with information constantly at our fingertips. And while users prefer free access, we continue to see a rising trend in paywalls used by top publications like The New York Times, Business Insider, The Economist and The Wall Street Journal. Just last year, 76% of US newspapers published online had some form of paywall in place.
(INDIANAPOLIS – October 1, 2020) – BLASTmedia, the only PR agency dedicated to B2B SaaS, ranked sixth on the Indiana Chamber of Commerce’s list of Best Places to Work in Indiana and received a Pinnacle Award from the PRSA Hoosier Chapter for work in media relations. Recognition by these two groups demonstrate the strength of BLASTmedia’s culture and the work executed on behalf of B2B SaaS companies.