BLASTmedia closely monitors coverage in our clients’ target trade verticals to inform outreach strategy. Over the last three weeks, that monitoring included — and continues to include — tracking the percentage of articles mentioning COVID-19 or the coronavirus, as well as the overall article velocity in a sample of HR, IT, marketing, retail, finance and education trades, as well as national tech.
With B2B organizations increasing buying team size, meaning more involved stakeholders, it can be difficult to foster meaningful sales conversations. Utilizing SaaS sales enablement technologies can help businesses connect with B2B buyers. By incorporating powerful data and AI capabilities, sales tech reduces workflow, improves prospect engagement and content and quantifies ROI.
(INDIANAPOLIS – March 31, 2020) – BLASTmedia, the only PR agency dedicated to B2B SaaS, is celebrating 15 years of promoting technology companies and providing a culture of growth for its employees. Founded in 2005, the agency has cemented itself as a SaaS-industry leader in PR, providing unmatched client service and creating a place for talented communications professionals to grow their careers.
BLASTmedia has been running this media connections series for about six months now, and we’ve yet to explore paywalls. That’s exactly why I wanted to do a Q&A with Travis Bernard, Senior Director, Membership at TechCrunch.
As a SaaS marketer, if you feel like you’re walking a tightrope between sensitivity and doing business, you’re not alone. With the rapid spread of COVID-19, marketers are scrambling to assess how to move forward when so many aspects of everyday life are screeching to a halt.
When it comes to SEO, the number of high-quality links you have to your website is important. Search engines use links to discover new web pages and help determine how well a page should rank in search results.
We’ve heard it all before: we now live in a data-driven world. Today, everything from our sleep cycle to our workout routine can be backed by data. When it comes to SaaS companies, data is more important than ever before. Those not using it are being left behind, and those generating original data are finding themselves at a competitive advantage.
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