(INDIANAPOLIS — Sept. 19, 2019) — BLASTmedia, the only PR agency dedicated to SaaS, recently added IonTuition and META to its roster of technology clients. IonTuition and META’s parent company, Ceannate Corp., based the decision to partner with BLASTmedia to lead PR strategy for both brands on the agency’s knowledge of the software space and established media relationships.
When you’re a little kid, your brain often runs wild with aspirations for the future. You may aspire to be an astronaut, a rockstar or a firefighter. For young tech startups, this experience is relatively similar, as founders aspire to grow into the next big brand like Apple or Google. Read More
You’ve gone through months of product development, hiring and pitching investors, and now you’re finally ready to let the world know that you’ve raised a funding round for your SaaS business. What’s next?
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As SVP of customers and revenue at Allocadia, Jocelyn Brown oversees marketing, sales, partner and customer success teams to provide an exceptional customer experience. Her teams provide a seamless and value-driven experience to Allocadia customers, from initial interest through their continued growth.
You don’t have to be a SaaS genius to know the importance of funding. For many, funding is the fuel behind scaling a startup, hiring the right people and attracting the right customers and investors — and a lot of them. But often, the rate of support for the success of startups begin to decline after their first round of funding. In fact, according to CB Insights, 67% of startups fail to exit or raise additional funding, 48% of startups make it to a second round, and only 15% raise a fourth round of funding, usually a Series C. Read More
Public relations can often fall to the bottom of a company’s to-do list. Businesses need exposure, credibility and awareness and PR is crucial in the process of achieving those. While it is easy to put off PR, it is never too late to start your journey. If you find yourself asking “is it time to invest in PR,” look for these five key moments. These indicators are great signals that your company is primed to start a PR program. Read More
Being part of building SaaS brands is our full-time gig, so we want to spotlight our partners in crime: SaaS marketers. Our B2B SaaS PR efforts often fall under marketing’s purview, so knowing what makes marketers tick is crucial to our team’s ability to make the biggest impact possible for our clients. Read More
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