It’s a common assumption that a thought leader can be built from the ground up. And, while the tactical elements of this are true — like contributing more articles to industry magazines or improving the way you’re represented on social media — there are a few … shall we say, soft skills… every successful thought leader needs that can’t be put in place by a PR team.
So, you want to be a thought leader. Great! You likely have untapped expertise or industry insights due to your position as a leader within your company. While the media landscape may seem saturated with thought leaders, it’s because people are hungry for information. In our current always-on, information-seeking state your ideas and unique perspective could reach prospects in the right place at the right time.
In our latest installment of SaaS Marketing Perspectives, we spoke with Casey Vermette, director of sales and marketing at Wisetail. Casey talks about community-oriented marketing and measurement, the opportunity in differentiating a SaaS solution in a crowded space and his dreams of becoming a Formula 1 racer.
In an age of increasing online threats, SaaS companies are strengthening their cybersecurity efforts by creating systems to protect their digital presence and planning for future threats as they scale.
There are plenty of examples of SaaS businesses doing what they can to help customers, employees and communities navigate these uncertain times — including offering free products and services to help the communities who need them most. Here area few SaaS companies with offerings to help businesses during the COVID-19 outbreak.
When announcing a new product or securing industry thought leadership placement in an online publication, most PR pros have criteria in mind that they use to determine the quality of the publication. For example, you might ask yourself, does the publication have a large social media following? Is the outlet a household name? Does it have an active and growing monthly readership?