(INDIANAPOLIS – Feb. 22, 2021) – BLASTmedia, the only B2B SaaS PR agency, is honored to be recognized as one of the Best Places to Work in Indiana for the sixth consecutive year by the Indiana Chamber of Commerce.
There are many ways to win through reactive pitching, including researching and reacting to a breaking or developing industry news story, or even to specific competitor news. But, what if there aren’t any industry-related announcements?
According to a 2020 Refinitiv AI/ML Survey, 72% of respondents — including data scientists, quantitative analysts, technology and data decision-makers — say that artificial intelligence and machine learning capabilities are a core component of their business strategy and 80% reported making significant investments in AI and ML technologies.
So you have decided to look into new ways to reach your audience, customers, and investors through public relations, but where to begin? When kickstarting your PR planning, implementation, and evaluation efforts, research should be at the forefront of every great strategy. Rather than an unending loop of trial and error campaigns, taking the time to conduct research can be the make or break of your PR efforts. With proactive and strategic methods, PR initiatives can and should thrive.
Building a successful PR strategy and plan consists of various components like research, brainstorming and a consistent cadence of communication. But one of the most critical aspects of the initial research stage is content analysis. According to the Public Relations Society of America (PRSA), content analysis is “objective, systematic and quantitative,” and includes a description and evaluation of the content of documents for both the brand and its competitors, including media coverage.