If you’re working in the SaaS space, you’ve probably heard the term “embargoed news” thrown around at least a time or two. But, what does that actually mean and how can you leverage embargoes for the benefit of your business? Just like offering an exclusive, embargoes can have their pros and cons.
BLASTmedia, the only PR agency dedicated to B2B SaaS, today announced it has won Public Relations Agency of the Year by the Business Intelligence Group in the medium-sized company category.
For our latest installment of SaaS marketing perspectives, welcome Isabelle Papoulias, CMO at Mediafly. Isabelle leads marketing strategy, awareness and demand-gen initiatives for sales enablement software company, Mediafly.
According to ManpowerGroup, 75 percent of companies struggle to find skilled candidates even with the record-breaking of job openings. To stay ahead of competitors, many human resources professionals see the need for technology to aid in recruiting efforts.
It’s no secret that many SaaS brands have ultimate aspirations to be acquired by Google. Luckily for them, over the past two decades Google and Alphabet have spent billions of dollars on purchasing new products and ideas, growing their products, talent and customer base through acquisition.
Next up in our series of interviews with media: Moira Vetter. Moira is a longtime Forbes contributor, covering entrepreneurship and other stories that catch her eye. We talk with her on lessons she’s learned as a contributor and how PR pros and brands can maximize Forbes coverage.
With its rapid growth partnered with powerful capabilities, artificial intelligence — also known as AI — can be divisive. Some fear a not-so-distant takeover with robots replacing human workers, driving up unemployment or driving down wages.
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