(INDIANAPOLIS— February 18, 2019) — BLASTmedia, the only B2B SaaS PR agency, is honored to be recognized as one of the 2019 Best Places to Work in Indiana for the fourth time by the Indiana Chamber of Commerce and as a nominee in the Exceptional Employer Award category for the 20th annual TechPoint Mira Awards.
Read More
A note from the team at BLASTmedia: Our clients often ask us, can you get us a Wikipedia page for our company? Unfortunately, our answer as a B2B SaaS PR agency has to be no. Wikipedia’s army of zealous volunteer editors instantly sniff out marketers and PR pros looking to use Wikipedia’s platform as a marketing tool. Since Wikipedia is a nonprofit with the mission of collecting and disseminating educational content, its editors do not want companies promoting themselves via Wiki entries.
The customer journey can feel long, especially in the B2B SaaS market. After moving prospects through the first four stages — awareness, consideration, purchase, and retention — you may think the journey is complete. After all, you have a customer using your product and you’re confident in your relationship. What could come next? The final step of the B2B customer journey: advocacy. Read More
While most people are hitting the gym and tossing the holiday cookies to stay on track with their New Year’s resolutions, the BLASTmedia team is ringing in the new year by celebrating some notable media coverage for our B2B tech clients. From the Wall Street Journal to Inc., check out some of our favorite pieces that closed out 2018. Read More
While we’re always excited to secure big hits, key analyst briefings and quality speaking opportunities, as a public relations agency servicing B2B SaaS brands, we know that sharing insights on what we’re seeing in the industry is just as important.
To help share that knowledge, our team writes dozens of blogs each year on topics ranging from the SaaS customer journey to how to use PR to support a marketing content strategy. These blogs not only reflect answers to questions we’re getting from our clients and insights we’ve gleaned from our work with the media, but also some of the biggest trends in SaaS PR.
Here are our most-read blog posts of 2018:
The weather outside may be frightful, but our B2B tech and SaaS press coverage really is delightful. It’s the time of year when some are wrapping up projects — and others are wrapping up gifts — but the BLASTmedia team is bringing an abundance of media coverage to close out the year. Check out some of the presents we delivered — just in time for the holidays. Read More
(INDIANAPOLIS — November 29, 2018) — BLASTmedia, the only B2B SaaS PR agency, welcomes Moz and 6sense as new clients in Q4. The scaling west-coast SaaS brands tapped BLASTmedia to lead media relations and thought leadership efforts, helping increase industry influence and raise the visibility of executive team members. Read More