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When to Pause PR Efforts

By | Industry Perspective | No Comments

It seems to be a common thought that certain situations warrant “turning off” public relations efforts, but I’m here to tell you: there’s never a time when you should pause your PR strategy. Should your PR strategy change or pivot? Sure. But, it should never just stop.

Marketing teams give lots of reasons when talking about taking a break from PR. Here are three of the most common — and how you can actually use these situations to benefit a PR strategy.

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SaaS brand Salesforce

Taking a Strong Stance: How Marc Benioff Got Press Attention by Being Bold

By | Industry Perspective | No Comments

Have you ever stopped to think about how Salesforce became the media magnet it is today? Let’s face it: software isn’t necessarily the sexiest thing out there, and SaaS brands have to work to get noticed in today’s booming tech landscape. As the driving force behind the company, Marc Benioff stepped out on the ledge with bold statements to get his SaaS brand noticed from the get-go. Read More

B2B SaaS press release strategy

Applying the 4 Pillars of B2B SaaS PR to Press Release Strategies

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Developing strategies for our clients is at the root of our value as a B2B SaaS PR agency. We’re consistently digging into our clients’ businesses, our target media and the SaaS industry at large to uncover trends, best practices and creative ideas that help inform our PR campaigns.

While press releases are not the core of our strategy (contrary to common misconceptions), a sound announcement cadence is an integral part of a healthy overall PR program. At a minimum, we suggest our clients release one piece of news via press release each quarter. News can consist of product releases, executive additions, fundraising, customer wins, original data or the like. This press release frequency shows steady company innovation and growth. Read More

3 Things Social Media and Media Relations Share

By | Industry Perspective | No Comments

Laying the marketing foundation for a SaaS brand is no easy task. It takes hard work, strategy and a methodical touch to create a business that not only provides a good solution to customers but is a respected source of knowledge in the marketplace. While this takes time — read: years — strategies like social media and media relations are key to taking your brand from an idea to an industry name.

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how data privacy and cybersecurity are changing the tech industry

How Data Privacy and Cybersecurity are Changing the Tech Industry

By | Client Successes, Industry Perspective | No Comments

With tech becoming such a prominent part of our society, and companies increasingly storing consumer data in the cloud, the conversation around data privacy and cybersecurity continues to grow. While data privacy focuses on who is authorized to access data, and cybersecurity focuses on securing data from those unauthorized to have it, it’s imperative that SaaS organizations are actively considering both in today’s digital-first world. Read More

B2B SaaS media coverage mix

What to Expect from a B2B SaaS Media Relations Program

By | Client Successes | No Comments

Our current and prospective clients constantly ask us what results to expect from a B2B SaaS media relations program. While PR is an investment that pays dividends in market awareness, recruiting, fundraising and prospecting, it’s an investment nonetheless. IDC estimates tech companies with $100 million in ARR spend as much as $320,000 annually on public relations. And, this number is poised to grow in the coming years. Read More