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SaaS customer stories

3 Examples of How to Use Customer Stories to Secure Media Coverage

By | Client Successes | No Comments

At BLASTmedia, we often discuss the various options to capture media coverage for our clients, such as thought leadership, leveraging a data report and reactive opportunities. However, one of the most effective ways to secure valuable media coverage is with an informed and interesting SaaS customer story. SaaS customer stories add another layer to a media relations strategy by offering real-world examples of the pain points our clients solve for their customers.

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PR affect SEO

How Does PR Affect SEO?

By | Industry Perspective | No Comments

One of the most common questions we get from our clients, especially in the sales process, is “how can PR affect SEO?” Let’s get one thing straight: PR alone is not a comprehensive SEO or link-building strategy. That said, there are plenty of ways PR coverage can impact SEO in a positive way. And because we understand the importance of defining the ROI of PR (especially for you data-driven SaaS marketers out there), we now more than ever find our efforts tying into those of the SEO team on a regular basis.

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BLASTmedia Earns Multiple Award Nominations for its Commitment to Employees and Client Performance

By | Company News | No Comments

(INDIANAPOLIS – Feb. 19, 2020) – BLASTmedia, the only B2B SaaS PR agency, is honored to be recognized as one of the Best Places to Work in Indiana for the fifth time by the Indiana Chamber of Commerce and as a nominee in both the Exceptional Employer Award and Service Partner of the Year categories for the 21th annual TechPoint Mira Awards.

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How PR Placements Support Follow and No-Follow Links

By | Industry Perspective | No Comments

To be or not to be, to follow or not follow, that is the question. As a B2B marketer, it’s easy to understand that a link back to your organization’s website provides benefits. But, did you know that links can be further classified into “follow” or “no-follow”? Now, I’m not trying to complicate your job here, just clarify the SEO impact of each so you’re prepared to report on either in case a link expert comes calling.

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