Media coverage is great, but what do you do after the piece runs? Rather than a one-and-done post, your coverage can get extra boosts of life and reach new prospects thanks to social media. And the number one resource to help you do that is hiding under your nose.
We know PR coverage can positively impact SEO. From securing coverage for contributed content with target keyword phrases to earning natural editorial backlinks in media outlets with a high domain authority, SEO is an important part of our PR strategy. But you don’t have to take our word for it.
While it has been more than ten years since the U.S. was embroiled in a recession, it can be easy to forget the destruction it entailed. In recent months, COVID-19 has caused distress and confusion, leading many to believe we are entering another economic recession. Businesses fear slipping revenue, one of the many factors that can trigger a domino effect of economic collapse within the business landscape.
Earned media coverage is highly sought after, though it is not always easily obtained. In today’s world, the media cycle is constantly churning at an unbelievable rate, giving many articles relevance for only a short period of time. However, your employees have the potential to be some of your company’s biggest advocates, extending the life of your media coverage far beyond what you could do alone.
(INDIANAPOLIS, IND.) – July 13, 2020 – One of the world’s most accredited research firms, Forrester, has recognized BLASTmedia, the only PR agency dedicated to B2B SaaS, as one of the world’s top channel-focused public relations firms. Celebrating its 15th anniversary this year, BLASTmedia’s work and culture has been recognized both nationally and locally, and now adds Top 85 Channel PR Firms to the list.
As a B2B SaaS company, your customers are your biggest champions. No one is better positioned to advocate for your solution than the organizations using it every day. This is why, when it comes to your brand’s media relations efforts, customer stories need to be a core component of your strategy.
As a SaaS customer, it’s likely you get frequent requests from your vendors to participate in various promotional opportunities such as acting as a customer reference, co-speaking and, yes, case studies. Let’s take a closer look at the top three reasons you should consider participating in a vendor case study:
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