At BLASTmedia, we often discuss the various options to capture media coverage for our clients, such as thought leadership, leveraging a data report and reactive opportunities. However, one of the most effective ways to secure valuable media coverage is with an informed and interesting SaaS customer story. SaaS customer stories add another layer to a media relations strategy by offering real-world examples of the pain points our clients solve for their customers.
One of the most common questions we get from our clients, especially in the sales process, is “how can PR affect SEO?” Let’s get one thing straight: PR alone is not a comprehensive SEO or link-building strategy. That said, there are plenty of ways PR coverage can impact SEO in a positive way. And because we understand the importance of defining the ROI of PR (especially for you data-driven SaaS marketers out there), we now more than ever find our efforts tying into those of the SEO team on a regular basis.
Businesses shouldn’t have to rely on new hires, products, funding or other announcements to produce news. A steady drumbeat of contributed content, compelling data, executive interviews and company news are all part of running a holistic, successful media relations program. These different types of coverage make up a company’s PR coverage mix.
(INDIANAPOLIS – Feb. 19, 2020) – BLASTmedia, the only B2B SaaS PR agency, is honored to be recognized as one of the Best Places to Work in Indiana for the fifth time by the Indiana Chamber of Commerce and as a nominee in both the Exceptional Employer Award and Service Partner of the Year categories for the 21th annual TechPoint Mira Awards.
To be or not to be, to follow or not follow, that is the question. As a B2B marketer, it’s easy to understand that a link back to your organization’s website provides benefits. But, did you know that links can be further classified into “follow” or “no-follow”? Now, I’m not trying to complicate your job here, just clarify the SEO impact of each so you’re prepared to report on either in case a link expert comes calling.
Our next SaaS marketing perspective guest hails from LumenAd, an ad management platform. Ember’s background is in marketing, business development and demand gen. We’re talking about performance marketing, customer conversations and making money. Read on for her insights!
Trends suggest that public relations will be a data-driven function in 2020; however, for years many PR agencies have skirted by with minimal metrics — securing media coverage and then simply handing a list of placement links or clips to a client before moving on. Today, marketers — especially marketers at SaaS brands — expect more.