Next up in our series of interviews with media: Moira Vetter. Moira is a longtime Forbes contributor, covering entrepreneurship and other stories that catch her eye. We talk with her on lessons she’s learned as a contributor and how PR pros and brands can maximize Forbes coverage.
With its rapid growth partnered with powerful capabilities, artificial intelligence — also known as AI — can be divisive. Some fear a not-so-distant takeover with robots replacing human workers, driving up unemployment or driving down wages.
In order for your PR team to align tactics to garner the type of coverage that will make your team happy with the funding announcement, you should have goals in mind. But here are a few pros and cons of offering an exclusive for your funding announcement to get you started.
At BLASTmedia, we eat, sleep and breathe SaaS media relations, so we’re always looking for better ways to work with our tech journalist counterparts. In this series, we turn the interview tables media members, talking with them on their roles, their histories and their preferences on working with brands through PR.
Sitting at G2 Reach in headphones, watching Dave Gerhardt of Drift steal the hearts and minds of attendees, I thought: we know how much G2 matters for our client base of B2B software companies, why don’t we have a blog on how we can help? So, here it is.
As any seasoned marketer will tell you, how businesses go about reaching customers continues to evolve. With trends like account-based marketing (ABM), machine learning and low-code/no-code platforms, touchpoints are more customized than ever before. But, what’s driving that change?