B2B SaaS acquisitions are exciting, and the milestone acts as a catalyst for change in any business. For some companies, an acquisition is a way to grow an existing business and maybe even add a SaaS offering. After all, there’s a reason making an acquisition shows momentum in the market. (Publicizing the deal also provides a chance to showcase newly-expanded capabilities and gets you in front of new potential investors, segments and customers.
Creating a new brand category is tricky. It’s a long, expensive road, but here are a few ways PR can help create a new brand category.
Data as a PR tool might sound good in theory, but generating data can require a significant investment of time and money. It can also present challenges in terms of approval and knowledge of data analysis. While these factors are worth considering, the good news is that various data collection and data analysis options are available depending on a company’s goals and resources.
As a SaaS PR agency, we’re always seeking to understand what PR strategies work when it comes to securing media coverage and driving value for B2B SaaS brands. By comparing different strategies implemented across the agency, we’re able to generate insights most internal and agency teams aren’t privy to — after all, our team works with over 60 B2B SaaS brands!
(INDIANAPOLIS – June 3, 2021) – BLASTmedia, the only B2B SaaS PR agency, was awarded the Silver Business to Business (B2B) Agency of the Year presented by 2021 Bulldog PR Awards and was recognized by the 2021 PRSA Hoosier Chapter Pinnacle Awards for the agency’s work in media relations. Recognition by these two groups demonstrates the strength of BLASTmedia’s culture and the work executed on behalf of B2B SaaS companies.
When preparing to announce the acquisition of another company, there are several questions you should be asking to develop your PR strategy.
PR is a great tool for closing the gap to a successful acquisition announcement, spreading the news to investors, stakeholders and customers.
© 2021 BLASTmedia.
