fbpx

Groovin’ in the Garten

By | Industry Perspective | No Comments

Naturally when BLAST hears about a party, we come running! So, when we found out that the Marion County Special Olympics was having their inaugural fundraiser event, we just had to help out! BLAST has teamed up with the Special Olympics of Marion County to raise money for their athletes.

BLAST will be helping the Special Olympics with their inaugural “Groovin’ in the Garten” fundraiser at the Rathskeller in downtown Indianapolis, on Sunday, Sept. 17 (after the first Colts home game). Three bands will play from 4-9 p.m. in the Biergarten, and a $20 admission includes a brat, chips and soda. There will also be a raffle and door prizes. All money raised will go directly to the Special Olympics athletes to fund equipment, uniforms, etc.

The Special Olympics of Marion County is the largest community-based Special Olympics program in Indiana, and one of the largest in the world with more than 1,000 participants. We are excited to help give these athletes the competition and athletic opportunities they deserve. So, we’ll see you on Sept. 17 in support of a great cause and for a fun-filled night!

final_Blog_Poster.jpg

Makin' muvees

By | Industry Perspective | 2 Comments

I’m heading off to NYC this afternoon for a press tour, but I thought I would throw up a quick post about our new client, muvee. They just started with us yesterday, and they make super-cool (and simple!) software that lets you take any digital photos and video and make a “muvee.” It auto-edits everything, so you literally just upload your content and it will set the muvee to the song of your choice. muvee will be coming out with an awesome new product in the next few weeks – we’ll let you know about it here.

I made two muvees yesterday, including a montage of BLASTmedia memories. It only took me a few minutes to create a tribute to the crazy cats that make up our firm and then post it on YouTube for public viewing. Check it out…

Makin’ muvees

By | Industry Perspective | 2 Comments

I’m heading off to NYC this afternoon for a press tour, but I thought I would throw up a quick post about our new client, muvee. They just started with us yesterday, and they make super-cool (and simple!) software that lets you take any digital photos and video and make a “muvee.” It auto-edits everything, so you literally just upload your content and it will set the muvee to the song of your choice. muvee will be coming out with an awesome new product in the next few weeks – we’ll let you know about it here.

I made two muvees yesterday, including a montage of BLASTmedia memories. It only took me a few minutes to create a tribute to the crazy cats that make up our firm and then post it on YouTube for public viewing. Check it out…

Loopty-Loop

By | Industry Perspective | No Comments

If you received an out of office reply from any of our staffers yesterday this will help explain things a bit – BLASTmedia was out of the office Wednesday for a “retreat” to the Cincinnati-area, and the city is still probably recovering from our visit! BLAST took a field trip to Kings Island to experience all the roller coasters, drops, hangs and swings we could handle in one day. We did K.I. like we do just about everything – fast and furious, hitting all the major thrill rides like the Beast and The Vortex. While we each had our favorites, the Beast came out on top as unanimous favorite while Drop Zone and White Water Canyon were given the dubious “lifetime ban” a-la Mike Harmon.

The day wrapped up at the Sherman House in lovely Batesville, Indiana, where we filled ourselves with German fare (think schnitzel, knockwurst, kraut balls, etc) and relived the hilarities of the day. It was a perfect ending to an awesome day, although the other (slightly older and more reserved) patrons at the restaurant would probably say otherwise! As you can see, “Jimmy’s Kidz” had a great time and it was just what we needed to decompress for the day. We look forward to the next time Kelly lets us all out of the office to mingle with the public…

DSC00237 DSC00244 DSC00247

Ways to get coverage after your product launches

By | Industry Perspective | No Comments

Many companies think they need to have a new product launching to start a PR campaign. Although it may surprise some, a PR campaign can be effective without a new product launch. There are several ways to generate media coverage without a new product.

One way to secure coverage is through “product round-ups.” Several publications, especially tech pubs, do product round-ups on everything from anti-virus software to the best MP3 players. These round-ups typically include brief reviews of several products (new and old) and in most cases they award an Editor’s Choice for their favorite product. The key is finding out when they are doing these product round-ups and what editor is responsible for the feature. The best place to start is by checking editorial calendars at publications within your target market – these can usually be found on the publication’s Web site or by calling an editorial assistant. Be prepared to send a product sample if the editor is interested.

Another way to secure coverage (without a new product launching) is to focus on pitching your company. There are many possible story angles to pursue; Do you have a rags to riches story? Does your business model differ from most other companies in your industry? Are you breaking into a well known market with a new approach or truly innovative product? Several business magazines such as Fast Company, Inc. and Entrepreneur are always looking for pioneering companies / CEOs to highlight. The key to securing this type of coverage is research….make sure you are reading these magazines to get a feel for their writing style and what type of companies they cover before you approach them.

Lastly, you can always target editors at local media outlets – outlets that are specific to a certain city or region. These editors are not inundated with as many products and pitches as editors at national publications, and are often times more likely to be responsive to your pitch. These outlets include tech editors at local newspapers, monthly city magazines and weekly magazines. It is always best if you can localize the pitch in some way (e.g. provide a local retailer or a user in the area), but a straight-forward product pitch can work as well. Don’t forget to pitch your company to your local business publications and the business writers at your hometown’s daily newspaper – they are very responsive to profiles of innovative, local companies and people.

Bottom line: there are thousands of media outlets and they all need to fill their pages with interesting stories. Yes, some publications will like to cover new product announcements – but there are creative ways to secure coverage between product cycles. While reading your trade publications or your favorite business magazines take a moment and ask, “How can my company/product fit into this media outlet?”

A Wizard Weekend

By | Industry Perspective | No Comments

BLASTmedia was in Chicago over the weekend for Wizard World. Our client – DreamAuthentics – and their new partner Video Games Live took advantage of a very captive audience to announce their exclusive marketing agreement. The agreement makes DreamAuthentics the exclusive arcade cabinet of Video Games Live. While at the show, I was able to meet with various members of the press, attend a Video Games Live Concert and even mingle with a few movie stars…

ray.jpg

I was lucky enough to hang out with Daniel Logan (aka Boba Fett) from Star Wars Episode II and Ray Park (aka Darth Maul – pictured above) from Star Wars Episode I.

I attended a Video Games Live concert on Saturday evening and was treated to an amazing experience. Video Games Live is a concert tour featuring music from a variety of video games (performed by a full symphony), combined with video, light, lasers and special effects. If you get a chance, I highly recommend checking out one of these shows for yourself. You can catch DreamAuthentics and Video Games Live August 11 and 12th at Gen Con or at the Hilbert Circle Theatre in Indianapolis.

Food for Thought…

By | Work at BLAST | No Comments

We here at BLASTmedia value food and learning, so we decided to start a “Lunch & Learn” series. Our lunch and learn sessions are pretty self explanatory–we gather together to eat and learn about new things going on in the world of technology. This week’s Lunch and Learn featured our very own Iron Chef, Mike Harmon. Mike made us a DELICIOUS lunch that featured Apple Avocado Salad with Tangerine Dressing and Homemade Guacamole and Tortilla Chips.

Mike with food.JPG

After some quality eating, we moved on to the learning portion of our session. Mike led the session and showed us demos of Picasa, FeedDemon, Digg and we learned how to incorporate these tools into our daily and weekly media relations activities. We will try and integrate our learnings into this blog and our monthly newsletters, so stay tuned!

group learn.JPG

Everyone went back to work with full minds and ever fuller stomachs!