So you have decided to look into new ways to reach your audience, customers, and investors through public relations, but where to begin? When kickstarting your PR planning, implementation, and evaluation efforts, research should be at the forefront of every great strategy. Rather than an unending loop of trial and error campaigns, taking the time to conduct research can be the make or break of your PR efforts. With proactive and strategic methods, PR initiatives can and should thrive.
Building a successful PR strategy and plan consists of various components like research, brainstorming and a consistent cadence of communication. But one of the most critical aspects of the initial research stage is content analysis. According to the Public Relations Society of America (PRSA), content analysis is “objective, systematic and quantitative,” and includes a description and evaluation of the content of documents for both the brand and its competitors, including media coverage.
In a year of banana bread, athleisure and video calls, our team was still all about B2B SaaS PR. In 2020, our team writes over fifty blogs a year on topics ranging from SaaS PR predictions and emerging media outlets to PR’s impact on SEO and key PR metrics for SaaS companies.
These blogs share best practices we’ve gleaned from our work with the media and insights from SaaS marketing leaders, but also some of the biggest trends in SaaS PR
Looking back on a year that, to put it gently, went completely off track, I was surprised to see many of our predictions for 2020 panned out (on the PR front). This year, we saw fewer SaaS marketing execs using share of voice as their standalone metric to measure the success of PR. We also saw a much closer integration between our clients and their customers — so much so that we now offer to interview and write customer stories on behalf of our clients.
Year after year, Black Friday, Small Business Saturday, Cyber Monday and the rush of seasonal purchases leave the supply chain industry with little room to budge. Now, in the COVID-19 pandemic, with online shopping predicted to increase 33%, trucking companies and their fleets are feeling fatigued…
Voicing your opinion is now easier than ever before, which may be why it seems like every B2B SaaS company has a thought leader on hand these days. When comments are a commodity, it can be hard for SaaS thought leaders to stand out in a crowded space, much less lead the conversation.
2020 has been the year of the unprecedented, which has forced industries, organizations, leaders and teams to prepare for both the known and the unknown. The threats that couldn’t be seen have often been the scariest and, in turn, a challenge for security teams.
One of the most underutilized B2B relationships is with your industry’s leading trade publication. According to a 2018 Mequoda Magazine Consumer Study, 42.4% of U.S. adults read at least one digital magazine per month — a 15% increase in three years. This goes to show trade pubs are much more than the monthly magazine they produce.
(INDIANAPOLIS – October 1, 2020) – BLASTmedia, the only PR agency dedicated to B2B SaaS, ranked sixth on the Indiana Chamber of Commerce’s list of Best Places to Work in Indiana and received a Pinnacle Award from the PRSA Hoosier Chapter for work in media relations. Recognition by these two groups demonstrate the strength of BLASTmedia’s culture and the work executed on behalf of B2B SaaS companies.