Our current and prospective clients constantly ask us what results to expect from a B2B SaaS media relations program. While PR is an investment that pays dividends in market awareness, recruiting, fundraising and prospecting, it’s an investment nonetheless. IDC estimates tech companies with $100 million in ARR spend as much as $320,000 annually on public relations. And, this number is poised to grow in the coming years. Read More
This isn’t the first time we’ve written a piece on newswire services, and I’m sure it won’t be the last. That’s because, like most things in PR, newswire services continue to adapt along with the changing media landscape. Where issuing a release via BusinessWire, PRNewswire or the like used to be a must, using newswire services to amplify company news is now most certainly optional. Read More
Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned — not just in SaaS, but across industries. When it comes to content, the sales team is rarely using the content that the marketing team is creating — in fact, according to data from eMarketer, 90% of content developed for sales is never used in selling. Read More
(INDIANAPOLIS— February 18, 2019) — BLASTmedia, the only B2B SaaS PR agency, is honored to be recognized as one of the 2019 Best Places to Work in Indiana for the fourth time by the Indiana Chamber of Commerce and as a nominee in the Exceptional Employer Award category for the 20th annual TechPoint Mira Awards.
A note from the team at BLASTmedia: Our clients often ask us, can you get us a Wikipedia page for our company? Unfortunately, our answer as a B2B SaaS PR agency has to be no. Wikipedia’s army of zealous volunteer editors instantly sniff out marketers and PR pros looking to use Wikipedia’s platform as a marketing tool. Since Wikipedia is a nonprofit with the mission of collecting and disseminating educational content, its editors do not want companies promoting themselves via Wiki entries.
The customer journey can feel long, especially in the B2B SaaS market. After moving prospects through the first four stages — awareness, consideration, purchase, and retention — you may think the journey is complete. After all, you have a customer using your product and you’re confident in your relationship. What could come next? The final step of the B2B customer journey: advocacy. Read More
While most people are hitting the gym and tossing the holiday cookies to stay on track with their New Year’s resolutions, the BLASTmedia team is ringing in the new year by celebrating some notable media coverage for our B2B tech clients. From the Wall Street Journal to Inc., check out some of our favorite pieces that closed out 2018. Read More