Media relations can set your company apart from others in your space. It can help you sell your story, products and services. A key step in media relations is crafting story ideas and pitching them to journalists.
Criteria for getting a journalist to be interested in a pitch can vary, but one thing remains constant: the pitch must be newsworthy. Unless whatever you’re hoping to pitch also relates to celebrities or political figures, you are likely going to have to work at being newsworthy. Read More