Over the past few years, we have seen many longtime SaaS companies go public, including industry leaders, Slack and Zoom. According to Gartner’s latest Cloud report, analysts anticipate the SaaS industry to hit $116 billion in 2020. As the SaaS industry continues to grow, companies need to align on strategies that can help increase their awareness. Which, in turn, can help companies stand out amongst their competitors. One way to increase awareness is by winning business or industry awards.
From the increased use of digital files to the implementation of artificial intelligence (AI) and machine learning (ML), technology is leading the way for healthcare process improvements. While traditionally slow to adopt new technology, even the healthcare industry has seen the expanded use of tech in the past few years. Advancements in technology are making it easier for medical professionals to leverage AI to improve patient care, increase data security and produce safer, more effective medical devices.
If you’re working in the SaaS space, you’ve probably heard the term “embargoed news” thrown around at least a time or two. But, what does that actually mean and how can you leverage embargoes for the benefit of your business? Just like offering an exclusive, embargoes can have their pros and cons.
BLASTmedia, the only PR agency dedicated to B2B SaaS, today announced it has won Public Relations Agency of the Year by the Business Intelligence Group in the medium-sized company category.
According to ManpowerGroup, 75 percent of companies struggle to find skilled candidates even with the record-breaking of job openings. To stay ahead of competitors, many human resources professionals see the need for technology to aid in recruiting efforts.
It’s no secret that many SaaS brands have ultimate aspirations to be acquired by Google. Luckily for them, over the past two decades Google and Alphabet have spent billions of dollars on purchasing new products and ideas, growing their products, talent and customer base through acquisition.