As summer simmers on and many people try to beat the heat, our team has embraced the sweltering temperatures and continued the hustle to secure hot media coverage for B2B tech clients. From product use cases and funding news to leadership tips and industry commentary, we’ve covered it all. Read More
One of the two most common misconceptions I hear on a regular basis about public relations is that its purely an exercise in vanity (the other being that we “spin,” but don’t get me started on that). I hear that PR exists to make CEO look good to shareholders or attract employee candidates and that it doesn’t show a strong return on investment.
While elevating a CEO as an industry thought leader or before seeking venture capital certainly has its place, a tech-specific PR agency can also drive leads, clicks and traffic, acting as an extension of the marketing department. As the line between sales and marketing continues to blur, let’s take a look at three ways PR can bolster your existing marketing content strategy: Read More
From start to finish, the sales process can be complex, time-consuming, and maybe a little stressful — no matter the size of company or target audience. At BLASTmedia, we understand the importance of showcasing the value of your company to your prospects, and how being able to use PR for sales can help make the process a little easier for you and your team. Here are three ways you can use PR to create a more compelling sales conversation. Read More
Media coverage comes in a variety of forms — inclusions in national business outlets, product reviews in trade press or pieces of thought leadership specific to sales verticals. The work, however, doesn’t stop once coverage is secured. One of the keys to maximizing coverage is to use it in digital marketing efforts — extending the life of placements and expanding the audience. Not sure where to start? Here are a few ways to use PR coverage as part of your digital marketing.
“When it comes to news, I’m an ocean that refuses no river. But when it comes to immersion — when I really want the four winds of news to blow me deeper into comprehension — my devotion to newsprint is almost cultistic.” — Jack Shafer, Senior Media Writer, POLITICO Read More
Summertime is a time for vacation and relaxation, but that didn’t stop us from taking the steps necessary to get press to cover announcements and share thought leadership from our clients. While you soak in the summer rays, take a look at some of the hot coverage we secured for our clients: Read More
Almost one year ago, a Forbes article titled “The Biggest and Most Important Media and PR Trends for 2018” grabbed my attention. It wasn’t the superlative headline or the notable logo, but rather one of the included “trends.”
The contributor, a well-rounded PR professional included a handful of commentary from other PR professionals, all of which I found myself nodding along with, and one, in particular, I haven’t been able to shake. It read: Read More