While most people are hitting the gym and tossing the holiday cookies to stay on track with their New Year’s resolutions, the BLASTmedia team is ringing in the new year by celebrating some notable media coverage for our B2B tech clients. From the Wall Street Journal to Inc., check out some of our favorite pieces that closed out 2018. Read More
While we’re always excited to secure big hits, key analyst briefings and quality speaking opportunities, as a public relations agency servicing B2B SaaS brands, we know that sharing insights on what we’re seeing in the industry is just as important.
To help share that knowledge, our team writes dozens of blogs each year on topics ranging from the SaaS customer journey to how to use PR to support a marketing content strategy. These blogs not only reflect answers to questions we’re getting from our clients and insights we’ve gleaned from our work with the media, but also some of the biggest trends in SaaS PR.
Here are our most-read blog posts of 2018:
The weather outside may be frightful, but our B2B tech and SaaS press coverage really is delightful. It’s the time of year when some are wrapping up projects — and others are wrapping up gifts — but the BLASTmedia team is bringing an abundance of media coverage to close out the year. Check out some of the presents we delivered — just in time for the holidays. Read More
(INDIANAPOLIS — November 29, 2018) — BLASTmedia, the only B2B SaaS PR agency, welcomes Moz and 6sense as new clients in Q4. The scaling west-coast SaaS brands tapped BLASTmedia to lead media relations and thought leadership efforts, helping increase industry influence and raise the visibility of executive team members. Read More
Your sales and marketing teams have worked hard: leads were captured, scored and moved diligently through the sales funnel. Account executives hit all the key messages, made their touch points and, after weeks or months of work, closed the sale.
Great. Now what?
It is important to remember that selling doesn’t end after the sale is closed and the account executives have moved on to other leads. Retention is now the name of the game. Read More
Your buyer has made it through two phases of their SaaS customer journey, awareness, and consideration. At this point, it’s time for them to purchase your solution. While it may seem like you’ve sealed the deal, this isn’t a time to ease up. Read More
Thanksgiving is right around the corner, and the team here at BLASTmedia has plenty to be thankful for this year. We have seen coverage increase website traffic, create lead generation, and help B2B technology companies increase brand awareness. Take a look at some of the coverage we are thankful for this month. Read More