Why PR Works for SaaS

By | Industry Perspective | No Comments

When you think of PR, your brain might automatically shoot to gift guides and product roundups made popular by consumer brands and publications of the like. But PR has evolved — and so have the industries it can benefit. From Salesforce’s iconic ‘No Software’ campaign building recognition within the industry to 250ok’s industry report generating buzz across prospects, SaaS companies across the globe are beginning to realize where SaaS PR fits into an overall marketing strategy. Read More

Show Off Your Stellar B2B Company with These Awards

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Sure, we get it: your employees are happy, the product is exciting and business is booming. These facts are self-evident, and there is no need to argue that point, right? Actually, there is! Awards aren’t simply an opportunity for your marketing team to pat themselves on the back, winning them has far-reaching effects both in and out of the office. Not only can just the nomination process benefit company pride and employee engagement but winning one can solidify your stake as the leading company in a busy ecosystem. Read More

What does SaaS mean?

What Does SaaS Mean? And Other Terms Every B2B PR Pro Should Know

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If I told you that one of my SaaS clients has an ARR of $5 million with an ACV of $10,000 and a churn rate of zero, would you have any idea what I was talking about?

As a B2B tech PR agency, with SaaS clients in a variety of industries, we’ve come to know acronyms like these well. However, we still understand how confusing they can be — especially to someone new to the software as a service industry. Just starting out? Here are eight terms and acronyms everyone working with SaaS should know:

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Going for Gold with Winning Media Coverage

By | Client Successes | No Comments

This post was drafted by our spring PR intern from Ball State University, Brianna Helm. 

The games in Pyeongchang may be over, but when it comes to media coverage, BLASTmedia is still racing for the gold. Check out some of the winning media coverage that our athletes — or, in this case, seasoned PR professionals —  secured for clients this month. Read More

How Awards Can Building Thought Leadership Credibility

How Individual Awards Can Build Thought Leadership Credibility

By | Industry Perspective | No Comments

As a B2B tech company, it’s important to harness the power of thought leadership to build your business and its leaders as innovative experts in your industry, helping you rise above the competition. Unfortunately, just having the title of CEO, CTO or chief visionary doesn’t automatically qualify your spokesperson as credible it in today’s crowded tech landscape.

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