To keep any brand in the news, marketing and PR teams must present the media with compelling and relevant content, data and perspective on a regular basis — a tall order for any small department.
If your team is struggling to maintain a steady pipeline of thought leadership stories that share interesting industry perspective and actionable expertise, they might need more access to company executives, customers and subject matter experts. Meaningful content can’t be created in a silo.
Following the below steps — ask, aggregate, amplify — will help you develop insightful thought leadership content that can be used across your sales team, with the media and on your company website. Read More