As a B2B tech company, it’s important to harness the power of thought leadership to build your business and its leaders as innovative experts in your industry, helping you rise above the competition. Unfortunately, just having the title of CEO, CTO or chief visionary doesn’t automatically qualify your spokesperson as credible it in today’s crowded tech landscape.
Full force winds, along with a side of snow have caused quite a few cases of the winter blues. But not here at BLASTmedia! The only thing we were shoveling up last month, was media coverage! So, take a break from dreaming of summery days and warm up with some hot client coverage: Read More
Before the rise of technology, it was easier to escape quantitative measurement in PR because there wasn’t really a way to do it. Today, business leaders are demanding hard numbers to prove the worth of PR. Although the measurement, tracking and reporting processes can cause a resounding groan from most PR pros, there are many ways in which this can work in your favor. Understanding your company’s share of voice, or how your efforts are helping the company overall stack up against competitors, is a popular — and insightful — way to convey success. Read More
(INDIANAPOLIS — January 15, 2018) — Following momentum of 2017, BLASTmedia — a national, B2B PR firm — enters the new year with significant additions to its client roster and leadership team. The agency continues to expand its footprint in the Bay Area with San Francisco-based technology companies Moogsoft, Velostrata and Cloud Academy each choosing the agency to lead media relations and thought-leadership efforts. To further the agency’s growth and measurement capabilities for all clients, BLASTmedia has hired Chris Lucas as vice president, who brings his background in scaling high-growth companies and SaaS industry expertise to the agency. Read More
As we dive into the new year here at BLASTmedia, we reflect on some notable client coverage that closed out 2017. From Inc. to the New York Post, check out some of our favorite pieces of coverage we secured in December. Read More
Securing local news coverage or other broadcast media coverage is tough. TV is a sought-after media medium and producers are extremely selective. However, if secured, TV coverage presents several benefits, including reaching large audiences and specific demographics that can sometimes otherwise be hard to reach. Plus, many company leaders like the exposure they receive as a result of television coverage. Read More
One of the hallmarks of a successful thought leader is the ability to use his or her base of knowledge to formulate commentary around events and trends that are still in progress or haven’t fully come to fruition. This skillset can be what turns your CEO or CMO from a company spokesperson who can speak to your company’s impact on the industry, to a thought leader who can speak to the industry at large and is looked to as an expert source by journalists. Read More