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SaaS PR and Your IPO: 3 Factors to Support IPO Readiness

By B2B PR Insights No Comments

A successful initial public offering (IPO) involves planning and effort. For SaaS marketing and PR professionals, that planning starts long before the pre-marketing phase initiated by investment banks. Keep in mind, leveraging PR to support a desirable financial exit isn’t just about having an IPO communications strategy. Public relations can support the factors that contribute to the perception of IPO readiness, including category creation, brand awareness and positioning.

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Notable B2B SaaS Acquisitions in 2021

By B2B PR Insights No Comments

B2B SaaS acquisitions are exciting, and the milestone acts as a catalyst for change in any business. For some companies, an acquisition is a way to grow an existing business and maybe even add a SaaS offering. After all, there’s a reason making an acquisition shows momentum in the market. (Publicizing the deal also provides a chance to showcase newly-expanded capabilities and gets you in front of new potential investors, segments and customers.

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7 Ways to Generate Data for Use in B2B SaaS Marketing and PR

By B2B PR Insights No Comments

Data as a PR tool might sound good in theory, but generating data can require a significant investment of time and money. It can also present challenges in terms of approval and knowledge of data analysis. While these factors are worth considering, the good news is that various data collection and data analysis options are available depending on a company’s goals and resources.

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SaaS PR Agency Insights 2021 Q1

SaaS PR: Agency Insights on What’s Working in 2021

By SaaS PR Agency Insights No Comments

As a SaaS PR agency, we’re always seeking to understand what PR strategies work when it comes to securing media coverage and driving value for B2B SaaS brands. By comparing different strategies implemented across the agency, we’re able to generate insights most internal and agency teams aren’t privy to — after all, our team works with over 60 B2B SaaS brands!

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How AI Application is Impacting the Future of IT

By Client Successes No Comments

According to a 2020 survey by Tata Consulting Services, in 12 out of the 13 major industry verticals, IT is the most frequent user of AI and more than 46% of IT organizations at large corporations have incorporated AI into their work portfolios. Just like any type of technology, AI comes with its own risks. However, as AI continues to evolve and expand, circumstances like the pandemic have made the benefits clear in the world of IT.

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PR Planning Success: Media Analysis

By B2B PR Insights No Comments

So you have decided to look into new ways to reach your audience, customers, and investors through public relations, but where to begin? When kickstarting your PR planning, implementation, and evaluation efforts, research should be at the forefront of every great strategy. Rather than an unending loop of trial and error campaigns, taking the time to conduct research can be the make or break of your PR efforts. With proactive and strategic methods, PR initiatives can and should thrive.

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The Content Analysis Process in PR Research

By B2B PR Insights No Comments

Building a successful PR strategy and plan consists of various components like research, brainstorming and a consistent cadence of communication. But one of the most critical aspects of the initial research stage is content analysis. According to the Public Relations Society of America (PRSA), content analysis is “objective, systematic and quantitative,” and includes a description and evaluation of the content of documents for both the brand and its competitors, including media coverage.

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SaaS PR Trends: BLASTmedia’s Top 5 Blogs of 2020

By Industry Perspective No Comments

In a year of banana bread, athleisure and video calls, our team was still all about B2B SaaS PR. In 2020, our team writes over fifty blogs a year on topics ranging from SaaS PR predictions and emerging media outlets to PR’s impact on SEO and key PR metrics for SaaS companies. 

These blogs share best practices we’ve gleaned from our work with the media and insights from SaaS marketing leaders, but also some of the biggest trends in SaaS PR

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2021 SaaS PR Predictions

By Industry Perspective No Comments

Looking back on a year that, to put it gently, went completely off track, I was surprised to see many of our predictions for 2020 panned out (on the PR front). This year, we saw fewer SaaS marketing execs using share of voice as their standalone metric to measure the success of PR. We also saw a much closer integration between our clients and their customers — so much so that we now offer to interview and write customer stories on behalf of our clients.

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