PR pros use story mining sessions to build powerful messaging to hook media contacts and publications. But who should they story mine with?
A successful initial public offering (IPO) involves planning and effort. For SaaS marketing and PR professionals, that planning starts long before the pre-marketing phase initiated by investment banks. Keep in mind, leveraging PR to support a desirable financial exit isn’t just about having an IPO communications strategy. Public relations can support the factors that contribute to the perception of IPO readiness, including category creation, brand awareness and positioning.
B2B SaaS acquisitions are exciting, and the milestone acts as a catalyst for change in any business. For some companies, an acquisition is a way to grow an existing business and maybe even add a SaaS offering. After all, there’s a reason making an acquisition shows momentum in the market. (Publicizing the deal also provides a chance to showcase newly-expanded capabilities and gets you in front of new potential investors, segments and customers.
Data as a PR tool might sound good in theory, but generating data can require a significant investment of time and money. It can also present challenges in terms of approval and knowledge of data analysis. While these factors are worth considering, the good news is that various data collection and data analysis options are available depending on a company’s goals and resources.
As a SaaS PR agency, we’re always seeking to understand what PR strategies work when it comes to securing media coverage and driving value for B2B SaaS brands. By comparing different strategies implemented across the agency, we’re able to generate insights most internal and agency teams aren’t privy to — after all, our team works with over 60 B2B SaaS brands!
When preparing to announce the acquisition of another company, there are several questions you should be asking to develop your PR strategy.
PR is a great tool for closing the gap to a successful acquisition announcement, spreading the news to investors, stakeholders and customers.
A lot goes into a PR strategy when you’re announcing the acquisition of another company. Your SaaS company’s strategy is one of the most important pieces.
BLASTmedia works with SaaS clients to find the best avenue for creating proprietary data. Here are 3 ways to create a strong PR campaign using data.
Wondering if you should offer an exclusive on funding news? Weigh the pros and cons, and learn how the decision will impact PR results.
Thought leaders from Indicative, Cheetah Digital and Jivox provide insights into how companies misused data and avenues businesses can use in the future.
Newsjacking allows you to react in your own way and gain additional media coverage. Read here for three tips on how to use competitor newsjacking to your advantage.
According to a 2020 survey by Tata Consulting Services, in 12 out of the 13 major industry verticals, IT is the most frequent user of AI and more than 46% of IT organizations at large corporations have incorporated AI into their work portfolios. Just like any type of technology, AI comes with its own risks. However, as AI continues to evolve and expand, circumstances like the pandemic have made the benefits clear in the world of IT.
Podchaser CEO and co-founder discusses what companies should consider when developing their own podcast or being a guest on a podcast.
The best SaaS companies are redefining what it means to be a top workplace by showing that they invest in their people. Awards opportunities focused on company culture can help showcase those efforts.
There are many ways to win through reactive pitching, including researching and reacting to a breaking or developing industry news story, or even to specific competitor news. But, what if there aren’t any industry-related announcements?
According to a 2020 Refinitiv AI/ML Survey, 72% of respondents — including data scientists, quantitative analysts, technology and data decision-makers — say that artificial intelligence and machine learning capabilities are a core component of their business strategy and 80% reported making significant investments in AI and ML technologies.
So you have decided to look into new ways to reach your audience, customers, and investors through public relations, but where to begin? When kickstarting your PR planning, implementation, and evaluation efforts, research should be at the forefront of every great strategy. Rather than an unending loop of trial and error campaigns, taking the time to conduct research can be the make or break of your PR efforts. With proactive and strategic methods, PR initiatives can and should thrive.
Building a successful PR strategy and plan consists of various components like research, brainstorming and a consistent cadence of communication. But one of the most critical aspects of the initial research stage is content analysis. According to the Public Relations Society of America (PRSA), content analysis is “objective, systematic and quantitative,” and includes a description and evaluation of the content of documents for both the brand and its competitors, including media coverage.
In a year of banana bread, athleisure and video calls, our team was still all about B2B SaaS PR. In 2020, our team writes over fifty blogs a year on topics ranging from SaaS PR predictions and emerging media outlets to PR’s impact on SEO and key PR metrics for SaaS companies.
These blogs share best practices we’ve gleaned from our work with the media and insights from SaaS marketing leaders, but also some of the biggest trends in SaaS PR
Looking back on a year that, to put it gently, went completely off track, I was surprised to see many of our predictions for 2020 panned out (on the PR front). This year, we saw fewer SaaS marketing execs using share of voice as their standalone metric to measure the success of PR. We also saw a much closer integration between our clients and their customers — so much so that we now offer to interview and write customer stories on behalf of our clients.
Year after year, Black Friday, Small Business Saturday, Cyber Monday and the rush of seasonal purchases leave the supply chain industry with little room to budge. Now, in the COVID-19 pandemic, with online shopping predicted to increase 33%, trucking companies and their fleets are feeling fatigued…
Voicing your opinion is now easier than ever before, which may be why it seems like every B2B SaaS company has a thought leader on hand these days. When comments are a commodity, it can be hard for SaaS thought leaders to stand out in a crowded space, much less lead the conversation.
2020 has been the year of the unprecedented, which has forced industries, organizations, leaders and teams to prepare for both the known and the unknown. The threats that couldn’t be seen have often been the scariest and, in turn, a challenge for security teams.
One of the most underutilized B2B relationships is with your industry’s leading trade publication. According to a 2018 Mequoda Magazine Consumer Study, 42.4% of U.S. adults read at least one digital magazine per month — a 15% increase in three years. This goes to show trade pubs are much more than the monthly magazine they produce.
(INDIANAPOLIS – September 2, 2021) – BLASTmedia, the only PR agency dedicated to B2B SaaS, congratulates clients Moz, Blue Horseshoe, Chorus.ai, Clarabridge, Pactsafe and Pattern89 on successful exits through acquisition in 2021.