Your buyer has made it through two phases of their SaaS customer journey, awareness, and consideration. At this point, it’s time for them to purchase your solution. While it may seem like you’ve sealed the deal, this isn’t a time to ease up. Read More
Thanksgiving is right around the corner, and the team here at BLASTmedia has plenty to be thankful for this year. We have seen coverage increase website traffic, create lead generation, and help B2B technology companies increase brand awareness. Take a look at some of the coverage we are thankful for this month. Read More
It’s been established that PR coverage can help establish awareness of your SaaS company. As customers continue to travel the SaaS customer journey, PR coverage also plays an important role during the second step of the journey: consideration. Read More
Most tech startups think that building thought leadership is an activity that comes later in the life of their company when they are “grown up” and have built a following. However, we’d argue that most startups should be building thought leadership from day one. Read More
The first step in the SaaS customer journey is awareness, and it’s a top priority in the overall sales funnel. Without awareness, you’re unlikely to experience any of the other steps in the sales funnel, such as consideration, purchase, and retention. Read More
September came and went quickly, but not without generating a new load of B2B tech coverage for our clients. While everyone’s busy buying their costumes and candy for Halloween, the BLASTmedia team has been hard at work producing press coverage. Take a look at some of the treats we scored below. They’re even better than a full-size candy bar. Read More
According to Redpoint Ventures Managing Director Tomasz Tunguz, SaaS companies invest between 80 percent and 120 percent of their revenue in sales and marketing in the first five years of their existence. That’s a lot of monetary pressure to put on sales and marketing teams. And when it comes to SaaS sales, it’s a totally different beast from other B2B tech sales. You’re selling software and service — and this means that company you’re trying to woo is tied to your business for as long as they want to use your product. It’s a true commitment!