Creating Wikipedia Page

Creating a New Wikipedia Page: Dos and Don’ts from Ethical Wiki’s David King

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A note from the team at BLASTmedia: Our clients often ask us, can you get us a Wikipedia page for our company? Unfortunately, our answer as a B2B SaaS PR agency has to be no. Wikipedia’s army of zealous volunteer editors instantly sniff out marketers and PR pros looking to use Wikipedia’s platform as a marketing tool. Since Wikipedia is a nonprofit with the mission of collecting and disseminating educational content, its editors do not want companies promoting themselves via Wiki entries.

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B2B customer journey

3 Steps to Finding Your Customer Advocate in the B2B Customer Journey

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The customer journey can feel long, especially in the B2B SaaS market. After moving prospects through the first four stages — awareness, consideration, purchase, and retention — you may think the journey is complete. After all, you have a customer using your product and you’re confident in your relationship. What could come next? The final step of the B2B customer journey: advocacy. Read More

SaaS PR Trends: BLASTmedia’s Top 5 Blogs of 2018

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While we’re always excited to secure big hits, key analyst briefings and quality speaking opportunities, as a public relations agency servicing B2B SaaS brands, we know that sharing insights on what we’re seeing in the industry is just as important.

To help share that knowledge, our team writes dozens of blogs each year on topics ranging from the SaaS customer journey to how to use PR to support a marketing content strategy. These blogs not only reflect answers to questions we’re getting from our clients and insights we’ve gleaned from our work with the media, but also some of the biggest trends in SaaS PR.

Here are our most-read blog posts of 2018:

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