Being part of building SaaS brands is our full-time gig, so we want to spotlight our partners in crime: SaaS marketers. Our B2B SaaS PR efforts often fall under marketing’s purview, so knowing what makes marketers tick is crucial to our team’s ability to make the biggest impact possible for our clients. Read More
The increasing emphasis on implementing new technology into the workplace isn’t necessarily making work any easier. While companies initially looked to business process management (BPM) software to streamline workflows, the industry is growing — taking a holistic approach to work management.
BLASTmedia, the only PR agency dedicated to B2B SaaS, is honored to be named a 2019 Indiana Breakout Tech Cultures Awards finalist by Powederkeg. Current BLASTmedia clients, including Boardable, DriverReach, Formstack, Greenlight Guru and PactSafe, were also among the 50 companies nominated.
As a marketing leader, you’re likely having multiple conversations with your executive team on an ongoing basis to better align your PR strategy with business objectives, industry trends, customers and long term success. But, your executive team isn’t the only resource that can provide insight into industry trends and customer buying habits. Your sales team can be an added resource to support your PR efforts, too. After all, your sales team is the one talking to customers and prospects day in and day out. Read More
Building the next household technology name to “ring the opening bell” at the New York Stock Exchange doesn’t happen overnight. Household-name status requires a game-changing product and a steady stream of top-tier media coverage, something that also doesn’t happen overnight.
HubSpot is exactly that type of company that accomplished both.
Social selling is the process of developing relationships as part of the overall sales process using common social networks such as LinkedIn, Twitter and Facebook. While there are numerous relationship-building tactics used throughout the entire sales process, social media can be an especially effective platform to engage with prospects during the early stages of the customer journey.
However, it’s important to remember that content used in social selling needs to be compelling and not loaded with self-serving, marketing messages. There’s a difference between effective social selling and simply pushing an advertisement. An effective way to make your messaging impactful is to utilize media coverage as a touchpoint with your target audience. Using media coverage works in social selling because it not only provides more opportunities to leverage and fully exhaust a campaign but also showcases your business and thought leaders’ industry expertise or product know-how through third-party validation. Read More
Marketing and sales both want content that compels prospects to act. Yet, according to eMarketer, 90 percent of content developed by the marketing team is never used in selling.
Fortunately, as a marketer, you don’t need to spin your wheels thinking of a new strategy. By utilizing your sales team’s input, you can develop thought leadership content that resonates with media, salespeople on the front lines of customer acquisition and prospects. How can your team create thought leadership content that sales teams want to share with prospects? Start with asking the right questions. Read More