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PR Planning Success: Media Analysis

By | B2B PR Insights | No Comments

So you have decided to look into new ways to reach your audience, customers, and investors through public relations, but where to begin? When kickstarting your PR planning, implementation, and evaluation efforts, research should be at the forefront of every great strategy. Rather than an unending loop of trial and error campaigns, taking the time to conduct research can be the make or break of your PR efforts. With proactive and strategic methods, PR initiatives can and should thrive.

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The Content Analysis Process in PR Research

By | B2B PR Insights | No Comments

Building a successful PR strategy and plan consists of various components like research, brainstorming and a consistent cadence of communication. But one of the most critical aspects of the initial research stage is content analysis. According to the Public Relations Society of America (PRSA), content analysis is “objective, systematic and quantitative,” and includes a description and evaluation of the content of documents for both the brand and its competitors, including media coverage.

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SaaS PR Trends: BLASTmedia’s Top 5 Blogs of 2020

By | Industry Perspective | No Comments

In a year of banana bread, athleisure and video calls, our team was still all about B2B SaaS PR. In 2020, our team writes over fifty blogs a year on topics ranging from SaaS PR predictions and emerging media outlets to PR’s impact on SEO and key PR metrics for SaaS companies. 

These blogs share best practices we’ve gleaned from our work with the media and insights from SaaS marketing leaders, but also some of the biggest trends in SaaS PR

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2021 SaaS PR Predictions

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Looking back on a year that, to put it gently, went completely off track, I was surprised to see many of our predictions for 2020 panned out (on the PR front). This year, we saw fewer SaaS marketing execs using share of voice as their standalone metric to measure the success of PR. We also saw a much closer integration between our clients and their customers — so much so that we now offer to interview and write customer stories on behalf of our clients.

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4 Company Culture Awards B2B SaaS Clients Should Apply For

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Is your company culture fit or driven? The best SaaS companies are redefining what it means to be a top workplace by showing that they invest in their people. Awards opportunities focused on company culture can help showcase those efforts. 

Company culture awards, leverage SaaS companies success, to help uncover hiring differentiators, and stand out in the competitor market.  Surprisingly, new hires appreciate company culture awards.  It allows employees to help with recruitment to provide new hires the opportunity to learn more about your company. It also deletes any fears that new hires potentially have about the company. When SaaS companies win a place to work award, it allows your organization the opportunity to celebrate something, a sense of pride, and a needed boost.  company culture awards, leverage SaaS companies success, to help uncover hiring differentiators, and stand out in the competitor market.  

Interested in using your company’s award program to support recruiting and retention efforts? Here’s a look at a few company culture awards we recommend considering:
 

  1. Fortune 100 Best Companies – Provide companies around the world with the opportunity to be recognized as a great company to work for. Fortune 100 companies recommend companies that are located within the U.S. with at least ten part-time/full time employees. In order to partake in this award, you must complete your Great Place To Work by November 17, 2020.