You did it! You put in a ton of hard work and your company eBook is complete! Yay, you!
But, now what?
Why did you create this fabulous piece of content? To be posted to the company website, tweeted out a few times, then lost into the abyss? Of course not. An eBook is a viable resource that can be used to secure media coverage, as well as a way to build credibility as an expert in your journey towards establishing your organization as a thought leader in an industry.