For B2B tech companies, nearly every media relations strategy also includes an analyst relations plan for industry analyst outreach. But why? Analysts aren’t part of the media and conversations with these individuals don’t typically result in editorial coverage. However, analysts understand their field of interest better than anyone, making these relationships extremely valuable. Read More
Admit it — you have that wish list of outlets that you’d love to see your business or thought leaders’ insights featured in, whether it’s in your head or penned on paper. Unfortunately, you’ll never get to tweet out that dream feature or send your prospects a thought leadership article from any of those outlets if your team is using a one-size-fits-all approach to media relations. No matter the outlet you have your sights set on, personalization matters. Read More
The difference between public relations and media relations can be confusing. They sound similar and even PR pros sometimes use them interchangeably. In fact, as more channels of communication develop, the lines between the two are seemingly more blurred than ever. However, there are specific aspects that separate these communication terms and it’s important to understand the vernacular before selecting a PR agency or embarking on a “PR campaign.”
CNET, Engadget, TechCrunch. You’ve likely heard of them and know what they’re about. These are some of the top tech publications covering new gadgets, technology platforms and overall industry trends. While these industry publications are typically top-of-mind, there are so many other publications bringing fresh insight to the tech industry — especially for a B2B technology audience.
Silicon Valley is America’s innovation posterchild. Under the shade of tech giants like Salesforce and Facebook, startup seedlings sprout at a rate that outpaces other cities. It would be natural to assume that in an area with many B2B tech companies, many B2B tech PR firms would have also taken root. And with such a stellar location, you could also assume the majority of these agencies would have the resources to secure your company consistent coverage on an ongoing basis. Yet only one of these assumptions is true.