Going for Gold with Winning Media Coverage

By | Client Successes | No Comments

This post was drafted by our spring PR intern from Ball State University, Brianna Helm. 

The games in Pyeongchang may be over, but when it comes to media coverage, BLASTmedia is still racing for the gold. Check out some of the winning media coverage that our athletes — or, in this case, seasoned PR professionals —  secured for clients this month. Read More

How Awards Can Building Thought Leadership Credibility

How Individual Awards Can Build Thought Leadership Credibility

By | Industry Perspective | No Comments

As a B2B tech company, it’s important to harness the power of thought leadership to build your business and its leaders as innovative experts in your industry, helping you rise above the competition. Unfortunately, just having the title of CEO, CTO or chief visionary doesn’t automatically qualify your spokesperson as credible it in today’s crowded tech landscape.

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Understanding Share of Voice

PR Measurement: Understanding Share of Voice

By | Industry Perspective | No Comments

Before the rise of technology, it was easier to escape quantitative measurement in PR because there wasn’t really a way to do it. Today, business leaders are demanding hard numbers to prove the worth of PR. Although the measurement, tracking and reporting processes can cause a resounding groan from most PR pros, there are many ways in which this can work in your favor. Understanding your company’s share of voice, or how your efforts are helping the company overall stack up against competitors, is a  popular — and insightful — way to convey success. Read More

BLASTmedia Enters 2018 with Strengthened West Coast Client Roster and New Leadership

By | Company News | No Comments

(INDIANAPOLIS — January 15, 2018) — Following momentum of 2017, BLASTmedia — a national, B2B PR firm — enters the new year with significant additions to its client roster and leadership team. The agency continues to expand its footprint in the Bay Area with San Francisco-based technology companies Moogsoft, Velostrata and Cloud Academy each choosing the agency to lead media relations and thought-leadership efforts. To further the agency’s growth and measurement capabilities for all clients, BLASTmedia has hired Chris Lucas as vice president, who brings his background in scaling high-growth companies and SaaS industry expertise to the agency.   Read More

How to Secure Local News Coverage

By | Industry Perspective | No Comments

Securing local news coverage or other broadcast media coverage is tough. TV is a sought-after media medium and producers are extremely selective. However, if secured, TV coverage presents several benefits, including reaching large audiences and specific demographics that can sometimes otherwise be hard to reach. Plus, many company leaders like the exposure they receive as a result of television coverage. Read More

Maximizing Your Media Coverage | eBook
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