As a SaaS customer, it’s likely you get frequent requests from your vendors to participate in various promotional opportunities such as acting as a customer reference, co-speaking and, yes, case studies. Let’s take a closer look at the top three reasons you should consider participating in a vendor case study:
One of the biggest problems marketing departments have is getting their customers to speak on their behalf. It’s additional work for customers, and they often don’t understand the value it can bring. Some customers aren’t deterred by the additional work, but they don’t want to be named publicly. For many, it can be difficult to get buy-in from executives, especially those in highly-regulated industries.
Earned media coverage is exciting. Whether it’s a product review, a bylined article or a feature on your company — it is satisfying to see the finished product go live. Part of the excitement lies in the enormous potential of earned media coverage. For a SaaS brand, PR can help influence your customers, employees, investors and partners.
The next guest in our series of SaaS marketers is a friend of our agency – Matt Harper. He’s a former client contact and consistent San Francisco dive bar drinking buddy, but more importantly, he’s one of the smartest marketers in the business.
Your customers are your biggest asset. After all, the whole reason your business exists is because of them. Who better to vouch for your platform publicly?
It’s a common assumption that a thought leader can be built from the ground up. And, while the tactical elements of this are true — like contributing more articles to industry magazines or improving the way you’re represented on social media — there are a few … shall we say, soft skills… every successful thought leader needs that can’t be put in place by a PR team.