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How PR Placements Support Follow and No-Follow Links

By | Industry Perspective | No Comments

To be or not to be, to follow or not follow, that is the question. As a B2B marketer, it’s easy to understand that a link back to your organization’s website provides benefits. But, did you know that links can be further classified into “follow” or “no-follow”? Now, I’m not trying to complicate your job here, just clarify the SEO impact of each so you’re prepared to report on either in case a link expert comes calling.

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SaaS brands went public

The Road to IPO: 3 Strategies from 3 Leading SaaS Brands in 2019

By | Industry Perspective | No Comments

In 1999, there were 486 initial public offerings (IPOs). In 2018, there were only 190 — a significant decrease over nearly two decades. Despite those numbers, the number of SaaS companies to IPO continues to increase. In fact, of the more than 40 tech companies to go public in 2018, over a third of them were SaaS brands. With TechCrunch boasting headlines like, “Public investors loved SaaS stocks in 2019” and data compiled by Renaissance Capital showing enterprise software companies among the most successful IPOs of 2019, it’s safe to say that 2019 was a strong year for SaaS IPOs.

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SaaS public relations

2020 SaaS PR Predictions

By | Industry Perspective | No Comments

With the new year upon us, I can’t help but pontificate on the year ahead for SaaS public relations strategy. Forrester says the public cloud market will grow to $299.4 billion in 2020. This growth means more opportunity for those of us running PR programs for SaaS brands. Below are three of our predictions for the year ahead.

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