paid and earned media

The Convergence of Paid and Earned Media

By | Industry Perspective | No Comments

Almost one year ago, a Forbes article titled “The Biggest and Most Important Media and PR Trends for 2018” grabbed my attention. It wasn’t the superlative headline or the notable logo, but rather one of the included “trends.”

The contributor, a well-rounded PR professional included a handful of commentary from other PR professionals, all of which I found myself nodding along with, and one, in particular, I haven’t been able to shake. It read: Read More

PR Measurement

3 Traffic Metrics to Show PR Measurement Success

By | Industry Perspective | No Comments

If there’s a greater white whale than PR measurement success in the marketing world I am not sure what it could be. For years marketers have been throwing PR in the “brand” category with little thought to how it helps the bottom line. But times are changing as CMO’s and VPs of marketing are now being tasked to contribute — and attribute — their spend directly to the bottom line. Read More

B2B SaaS PR

4 Pillars of B2B SaaS PR

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SaaS advisor, founder and investor Jason Lemkin is a skeptic, bringing a discerning mind to every facet of his career. He’s especially skeptical of the PR industry — and that’s exactly why his opinion should be trusted, even though he’s been fired as a client by at least three PR firms. Jason and I don’t agree on everything PR related, but we agree on PR’s impact on the entire SaaS business — from recruiting to fundraising to social proof. We at BLASTmedia call this impact the ‘Four Pillars’ of B2B SaaS PR: investors, employees, partners and customers. Here’s why those pillars are important and how PR impacts each: Read More

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Maximizing Your Media Coverage | eBook
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