The weather outside may be frightful, but our B2B tech and SaaS press coverage really is delightful. It’s the time of year when some are wrapping up projects — and others are wrapping up gifts — but the BLASTmedia team is bringing an abundance of media coverage to close out the year. Check out some of the presents we delivered — just in time for the holidays. Read More
(INDIANAPOLIS — November 29, 2018) — BLASTmedia, the only B2B SaaS PR agency, welcomes Moz and 6sense as new clients in Q4. The scaling west-coast SaaS brands tapped BLASTmedia to lead media relations and thought leadership efforts, helping increase industry influence and raise the visibility of executive team members. Read More
Your sales and marketing teams have worked hard: leads were captured, scored and moved diligently through the sales funnel. Account executives hit all the key messages, made their touch points and, after weeks or months of work, closed the sale.
Great. Now what?
It is important to remember that selling doesn’t end after the sale is closed and the account executives have moved on to other leads. Retention is now the name of the game. Read More
Your buyer has made it through two phases of their SaaS customer journey, awareness, and consideration. At this point, it’s time for them to purchase your solution. While it may seem like you’ve sealed the deal, this isn’t a time to ease up. Read More
Thanksgiving is right around the corner, and the team here at BLASTmedia has plenty to be thankful for this year. We have seen coverage increase website traffic, create lead generation, and help B2B technology companies increase brand awareness. Take a look at some of the coverage we are thankful for this month. Read More
It’s been established that PR coverage can help establish awareness of your SaaS company. As customers continue to travel the SaaS customer journey, PR coverage also plays an important role during the second step of the journey: consideration. Read More
Most tech startups think that building thought leadership is an activity that comes later in the life of their company when they are “grown up” and have built a following. However, we’d argue that most startups should be building thought leadership from day one. Read More