The difference between public relations and media relations can be confusing. They sound similar and even PR pros sometimes use them interchangeably. In fact, as more channels of communication develop, the lines between the two are seemingly more blurred than ever. However, there are specific aspects that separate these communication terms and it’s important to understand the vernacular before selecting a PR agency or embarking on a “PR campaign.”
CNET, Engadget, TechCrunch. You’ve likely heard of them and know what they’re about. These are some of the top tech publications covering new gadgets, technology platforms and overall industry trends. While these industry publications are typically top-of-mind, there are so many other publications bringing fresh insight to the tech industry — especially for a B2B technology audience.
Silicon Valley is America’s innovation posterchild. Under the shade of tech giants like Salesforce and Facebook, startup seedlings sprout at a rate that outpaces other cities. It would be natural to assume that in an area with many B2B tech companies, many B2B tech PR firms would have also taken root. And with such a stellar location, you could also assume the majority of these agencies would have the resources to secure your company consistent coverage on an ongoing basis. Yet only one of these assumptions is true.
We get it — committing marketing dollars to a PR agency is a big decision. And, once you’ve finally found the one, you want to make sure your PR agency is consistently providing value to your marketing team and business as a whole. Unfortunately, not everyone pairs themselves with an aligned PR agency.
Thought leadership is a great way for organizations to separate themselves from the pack. By publicly directing a conversation on a given topic, thought leaders establish themselves as an expert in their field and a resource for potential customers looking for answers—thereby lifting their business prospects in the process.
But one does not simply become a thought leader overnight. It takes careful consideration to develop ideas, stories, and angles in order to craft a message that will resonate with your target audience. So, how do you generate those ideas? Start by asking these seven questions to create campaigns that will propel your thought leader and your business. Read More
(INDIANAPOLIS— July 24, 2017) — BLASTmedia is pleased to announce the addition of Deskera and SignUpGenius to the company’s roster of SaaS clients. The national PR agency, which specializes in working with B2B technology companies, was also recently tapped to lead media relations efforts by two other SaaS companies—DemandJump and Signal Vine. Read More