Whether it’s your first conference, or you’re a veteran on the business-to-business trade show floor, preparation is key to ensure that it’s worth your investment. Thankfully, trade show attendance or exhibition means you’ll soon be surrounded by industry leaders and media who are looking to grow and share their insight — so how does your company tackle the challenge of hitting their radar?
(INDIANAPOLIS— Nov 9, 2017) — BLASTmedia is pleased to announce that account executive, Allyson Johnson, APR, has been voted the 2018 PRSA Hoosier Chapter Board of Directors as a director of member relations. Read More
As marketers, we are storytellers at our core. It is our responsibility to get the right message in front of the right audience, using the right medium.
While storytelling at its core remains unchanged, the way in which marketers tell stories – whether for a brand, a range of clients, one product/service or for a spokesperson – has drastically shifted over time. With the explosion of social media and increasingly shrinking attention spans of target audiences – only five seconds for those of us categorized as millennials according to one comScore study – marketers have needed to evolve to develop marketing strategies that are increasingly visual. How do we show, not tell?
For B2B tech companies, nearly every media relations strategy also includes an analyst relations plan for industry analyst outreach. But why? Analysts aren’t part of the media and conversations with these individuals don’t typically result in editorial coverage. However, analysts understand their field of interest better than anyone, making these relationships extremely valuable. Read More
Admit it — you have that wish list of outlets that you’d love to see your business or thought leaders’ insights featured in, whether it’s in your head or penned on paper. Unfortunately, you’ll never get to tweet out that dream feature or send your prospects a thought leadership article from any of those outlets if your team is using a one-size-fits-all approach to media relations. No matter the outlet you have your sights set on, personalization matters. Read More