Three Ways a PR Agency Can Support Your Marketing Content Strategy

Three Ways a PR Agency Can Support Your Marketing Content Strategy

By | Industry Perspective | No Comments

One of the two most common misconceptions I hear on a regular basis about public relations is that its purely an exercise in vanity (the other being that we “spin,” but don’t get me started on that). I hear that PR exists to make CEO look good to shareholders or attract employee candidates and that it doesn’t show a strong return on investment.

While elevating a CEO as an industry thought leader or before seeking venture capital certainly has its place, a tech-specific PR agency can also drive leads, clicks and traffic, acting as an extension of the marketing department. As the line between sales and marketing continues to blur, let’s take a look at three ways PR can bolster your existing marketing content strategy: Read More

PR for sales

How to Use PR for Sales: 3 ways your sales team can use media coverage

By | Industry Perspective | No Comments

From start to finish, the sales process can be complex, time-consuming, and maybe a little stressful — no matter the size of company or target audience. At BLASTmedia, we understand the importance of showcasing the value of your company to your prospects, and how being able to use PR for sales can help make the process a little easier for you and your team. Here are three ways you can use PR to create a more compelling sales conversation. Read More

Use PR Coverage in Digital Marketing Efforts

How to Use PR Coverage in Digital Marketing Efforts

By | Industry Perspective | No Comments

Media coverage comes in a variety of forms — inclusions in national business outlets, product reviews in trade press or pieces of thought leadership specific to sales verticals. The work, however, doesn’t stop once coverage is secured. One of the keys to maximizing coverage is to use it in digital marketing efforts — extending the life of placements and expanding the audience. Not sure where to start? Here are a few ways to use PR coverage as part of your digital marketing.

Read More

paid and earned media

The Convergence of Paid and Earned Media

By | Industry Perspective | No Comments

Almost one year ago, a Forbes article titled “The Biggest and Most Important Media and PR Trends for 2018” grabbed my attention. It wasn’t the superlative headline or the notable logo, but rather one of the included “trends.”

The contributor, a well-rounded PR professional included a handful of commentary from other PR professionals, all of which I found myself nodding along with, and one, in particular, I haven’t been able to shake. It read: Read More

DOWNLOAD YOUR COPY TODAY!
Maximizing Your Media Coverage | eBook
Your Information will never be shared with any third party.
DOWNLOAD YOUR COPY TODAY!
PR Crisis Comm | eBook
Your Information will never be shared with any third party.