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SaaS brands went public

The Road to IPO: 3 Strategies from 3 Leading SaaS Brands in 2019

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In 1999, there were 486 initial public offerings (IPOs). In 2018, there were only 190 — a significant decrease over nearly two decades. Despite those numbers, the number of SaaS companies to IPO continues to increase. In fact, of the more than 40 tech companies to go public in 2018, over a third of them were SaaS brands. With TechCrunch boasting headlines like, “Public investors loved SaaS stocks in 2019” and data compiled by Renaissance Capital showing enterprise software companies among the most successful IPOs of 2019, it’s safe to say that 2019 was a strong year for SaaS IPOs.

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SaaS public relations

2020 SaaS PR Predictions

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With the new year upon us, I can’t help but pontificate on the year ahead for SaaS public relations strategy. Forrester says the public cloud market will grow to $299.4 billion in 2020. This growth means more opportunity for those of us running PR programs for SaaS brands. Below are three of our predictions for the year ahead.

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SaaS Industry Awards

Earning SaaS Industry Awards: 4 Honors Pluralsight Won Before Going Public

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Over the past few years, we have seen many longtime SaaS companies go public, including industry leaders, Slack and Zoom. According to Gartner’s latest Cloud report, analysts anticipate the SaaS industry to hit $116 billion in 2020. As the SaaS industry continues to grow, companies need to align on strategies that can help increase their awareness. Which, in turn, can help companies stand out amongst their competitors. One way to increase awareness is by winning business or industry awards.

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Healthcare Process Improvements

3 Ways Tech is Leading the Way for Healthcare Process Improvements

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From the increased use of digital files to the implementation of artificial intelligence (AI) and machine learning (ML), technology is leading the way for healthcare process improvements. While traditionally slow to adopt new technology, even the healthcare industry has seen the expanded use of tech in the past few years. Advancements in technology are making it easier for medical professionals to leverage AI to improve patient care, increase data security and produce safer, more effective medical devices.

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