3 Truths That All SaaS Sales Reps Understand

By | Industry Perspective | No Comments

According to Redpoint Ventures Managing Director Tomasz Tunguz, SaaS companies invest between 80 percent and 120 percent of their revenue in sales and marketing in the first five years of their existence. That’s a lot of monetary pressure to put on sales and marketing teams. And when it comes to SaaS sales, it’s a totally different beast from other B2B tech sales. You’re selling software and service — and this means that company you’re trying to woo is tied to your business for as long as they want to use your product. It’s a true commitment!

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B2B sales

3 Ways PR Can Help Generate B2B Sales

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While PR isn’t going to be your only — or frankly your most cost-effective — direct lead driver, it can help feed the B2B sales funnel at different points.

PR is a value that shouldn’t be ignored according to Mark Suster, two-time entrepreneur, turned VC.  Mark stated, “If I had $1 dollar left to spend on marketing I would put it to PR. If anybody tells you differently, be suspect. Most people don’t understand the silent benefits [of PR].”
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Three Ways Thought Leadership Coverage Can Align Marketing and Sales

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Congratulations! Your PR team secured stellar coverage with a target media outlet, and the CEO is thrilled his quote was included. But just as the whole team finished patting themselves on the back, someone from sales points out a potentially awkward truth: the product was never mentioned. Was valuable time just wasted on some pointless article that can’t assist the sales funnel? Read More

Media coverage for SaaS

Summer is Winding Down, but SaaS Company Media Coverage is Not

By | Client Successes | No Comments

Kids are back in school, the pools are closing and the sun is setting earlier each and every day. Even though summer is coming to an end, there is no end in sight to media coverage for our SaaS clients! From full company features to inclusion in product roundups to executive thought leadership, end your summer by checking out the media coverage the team at BLASTmedia secured for our clients this month: Read More

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Maximizing Your Media Coverage | eBook
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PR Crisis Comm | eBook
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