All Posts By

Taylor Harruff

paid and earned media

The Convergence of Paid and Earned Media

By | Industry Perspective | No Comments

Almost one year ago, a Forbes article titled “The Biggest and Most Important Media and PR Trends for 2018” grabbed my attention. It wasn’t the superlative headline or the notable logo, but rather one of the included “trends.”

The contributor, a well-rounded PR professional included a handful of commentary from other PR professionals, all of which I found myself nodding along with, and one, in particular, I haven’t been able to shake. It read: Read More

marketing strategy

3 Ways Visuals Can Amplify Your Marketing Strategy

By | Industry Perspective | No Comments

As marketers, we are storytellers at our core. It is our responsibility to get the right message in front of the right audience, using the right medium.

While storytelling at its core remains unchanged, the way in which marketers tell stories – whether for a brand, a range of clients, one product/service or for a spokesperson – has drastically shifted over time. With the explosion of social media and increasingly shrinking attention spans of target audiences – only five seconds for those of us categorized as millennials according to one comScore study – marketers have needed to evolve to develop marketing strategies that are increasingly visual. How do we show, not tell?

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How to Maximize Blog Content for your PR Efforts

By | Industry Perspective | No Comments

Previously viewed as two different entities, we’ve seen an increase in blogging tactics being used to support traditional public relations efforts. In addition to serving as a method for sharing company news, customer success or product/service updates, company blogs can be home to thought leadership content from C-suite executives looking to amplify an industry perspective.

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Instagram Introduces Stories

By | Industry Perspective | No Comments

Recently, photo-sharing social platform Instagram unveiled its newest feature — Stories. Sound familiar? That’s because it is — the new Stories feature for Instagram is quite similar to Snapchat’s stories. Instagram’s stories live at the top of a user’s newsfeed, allowing you to share a stream of photos that expire after 24 hours, just like Snapchat. Based on the social network’s blog post introducing Instagram Stories, the feature exists for users who want to share moments of their day with followers, not just the perfectly primed pictures that live on users’ feeds.

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