Much of what I learned about cameras and how to use them came well after school was finished, mostly just by searching online. I continued to rely on websites and forums to improve in motion design and later on in other disciplines. Don’t tell my employer, but a good portion of my first year on the job was spent Googling “how to <everything>.” Here’s to you, The Internet. One thing that became quickly apparent to me was that designers, filmmakers, mographers, photographers and other creative professionals are extremely generous with their time and expertise in helping out the next wave of rookies.
It’s long been a creative credo that the equipment doesn’t matter; what matters is the person behind the equipment, or the vision, or passion, or what have you. It sounds nice and is a good idea to hold on to (especially if your equipment sucks), but the truth is, you can’t really produce professional photos or video from the likes of, say, a camera phone – right?
That’s not the case anymore. Over the last decade or so, improvements in technology have opened the possibility for creators without deep pockets to play, first with affordable DSLRs, and now, yes, with the cameras on your freakin’ telephones.
Many a bright-eyed design student has stepped out into the real world, degree in hand, eager to make art for the clamoring masses. There is the expectation for obstacles and plenty of hard work, but also the learned habit of believing that once the designer has spoken, the project is done. And the project will be beautiful and perfect, and there will be applause and parades in its honor.
The latest development in the live-streaming video arms race took place Monday, as Buzzfeed landed a historic and highly anticipated live interview with President Barack Obama.
The event took place on Facebook Live, and was a chance for Facebook to prove it could hang with the live-stream big boys on the biggest stage. It, uh, didn’t go well.
Look, drones are cool, okay? By now, you’ve probably grown tired of them constantly popping up in the news, or of Terry from accounting going on and on about them, but they’re cool. They are.
Especially with recent advancements in camera technology, companies have been able to produce smaller versions in the consumer market that are capable of capturing gorgeous aerial footage; something that was only possible via a plane or helicopter in the past.
Have you ever wondered how in the world a new free app plans to actually make money? We’ve seen the eventual implementation of ads and sponsored content from the likes of Instagram and Twitter, who started ad-free before their user bases grew. With feed-based social platforms, quietly sticking some “paid-for” content into the stream is a relative no-brainer. But what about, say, a Snapchat? How does a social platform mostly reliant on peer-to-peer photos and videos make any money without disrupting that fragile millennial UX?
If you are a hopeless video geek like myself, you are likely familiar with the process of endlessly Googling reviews and test footage whenever the newest camera comes along. The creative team here at BLASTmedia has been doing a fair amount of that lately as we searched for the newest addition for our cam family, and eventually landed on the Sony FS7. We love it so far.
We were recently able to take the Sony FS7 for a spin at Hinkle Fieldhouse, where some high-flying trampoline dunkers were a perfect subject for the camera’s 180 frame-per-second slow motion capabilities. The video shows a quick sample of the slow motion footage the camera can spit out. Files were handed smoothly in Premiere and no “Twixtor-like” tweening software was needed to get the footage we used.
Take a look at the whole video over on hhgregg’s channel, and enter to win their ongoing sweepstakes while you’re at it!