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Meghan Matheny

Thought Leadership tips

Thought Leadership: Tips to Lay the Foundation of Expertise

By B2B PR Insights, Client Successes No Comments

So, you want to be a thought leader. Great! You likely have untapped expertise or industry insights due to your position as a leader within your company. While the media landscape may seem saturated with thought leaders, it’s because people are hungry for information. In our current always-on, information-seeking state your ideas and unique perspective could reach prospects in the right place at the right time.

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B2B sales

3 Ways PR Can Help Generate B2B Sales

By Industry Perspective No Comments

While PR isn’t going to be your only — or frankly your most cost-effective — direct lead driver, it can help feed the B2B sales funnel at different points.

PR is a value that shouldn’t be ignored according to Mark Suster, two-time entrepreneur, turned VC.  Mark stated, “If I had $1 dollar left to spend on marketing I would put it to PR. If anybody tells you differently, be suspect. Most people don’t understand the silent benefits [of PR].”
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