We live in a world with information constantly at our fingertips. And while users prefer free access, we continue to see a rising trend in paywalls used by top publications like The New York Times, Business Insider, The Economist and The Wall Street Journal. Just last year, 76% of US newspapers published online had some form of paywall in place.
We know PR coverage can positively impact SEO. From securing coverage for contributed content with target keyword phrases to earning natural editorial backlinks in media outlets with a high domain authority, SEO is an important part of our PR strategy. But you don’t have to take our word for it.
So, you want to be a thought leader. Great! You likely have untapped expertise or industry insights due to your position as a leader within your company. While the media landscape may seem saturated with thought leaders, it’s because people are hungry for information. In our current always-on, information-seeking state your ideas and unique perspective could reach prospects in the right place at the right time.
In order for your PR team to align tactics to garner the type of coverage that will make your team happy with the funding announcement, you should have goals in mind. But here are a few pros and cons of offering an exclusive for your funding announcement to get you started.
We’re in the age of reviews, where negative feedback can break a brand and a positive review can bring a flood of new business. The same is true for awards. Receiving an award is as valuable as earning a positive review, so it should be part of every company’s marketing strategy, regardless of industry. Read More
While PR isn’t going to be your only — or frankly your most cost-effective — direct lead driver, it can help feed the B2B sales funnel at different points.
PR is a value that shouldn’t be ignored according to Mark Suster, two-time entrepreneur, turned VC. Mark stated, “If I had $1 dollar left to spend on marketing I would put it to PR. If anybody tells you differently, be suspect. Most people don’t understand the silent benefits [of PR].”
In the world of business-to-business (B2B) PR, we get stoked when we’re able to leverage an executive for thought leadership opportunities. As an executive title usually carriers weight in any industry, it’s safe to assume an individual titled as such has enough tenure or relatable experience, their opinion is one of which worth listening. Read More