We’re in the age of reviews, where negative feedback can break a brand and a positive review can bring a flood of new business. The same is true for awards. Receiving an award is as valuable as earning a positive review, so it should be part of every company’s marketing strategy, regardless of industry. Read More
While PR isn’t going to be your only — or frankly your most cost-effective — direct lead driver, it can help feed the B2B sales funnel at different points.
PR is a value that shouldn’t be ignored according to Mark Suster, two-time entrepreneur, turned VC. Mark stated, “If I had $1 dollar left to spend on marketing I would put it to PR. If anybody tells you differently, be suspect. Most people don’t understand the silent benefits [of PR].”
In the world of business-to-business (B2B) PR, we get stoked when we’re able to leverage an executive for thought leadership opportunities. As an executive title usually carriers weight in any industry, it’s safe to assume an individual titled as such has enough tenure or relatable experience, their opinion is one of which worth listening. Read More
While many people are pulling pranks and coming up with hilarious April Fool’s jokes, we’re grinding away and securing coverage for our clients to help improve their share of voice, lay the foundation for thought leadership and garner interest from prospective clients.
Data reports are the new golden ticket for content marketing campaigns. Leveraging customer data anonymously has been a tactic we’ve increasingly recommended to our clients. The data is free, easily obtained and helpful to determine industry trends and trajectory. Furthermore, media loves to cover data as it relates to the industry they cover.
If you watch the show Silicon Valley, you know how painful it was for PR executives to hear Richard, the inventor of Pied Piper, say – after receiving a huge round of funding – “I just want our startup to fly under the radar.”
Making the trip through the sales funnel as smooth as possible can mean the difference between a prospect and a client. And while there are a million blogs sharing tips on how to go about doing bringing in new customers, one idea may be overlooked – case studies.
As one of the most effective ways to show potential customers the benefit of implementing a service or solution, case studies are created to provide prospects with a digestible sampling of results. Case studies are one of the easiest ways to shed light on a problem a prospect isn’t currently aware of, or one they didn’t know had a solution.