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All Posts By

Meghan Matheny

B2B sales

3 Ways PR Can Help Generate B2B Sales

By | Industry Perspective | No Comments

While PR isn’t going to be your only — or frankly your most cost-effective — direct lead driver, it can help feed the B2B sales funnel at different points.

PR is a value that shouldn’t be ignored according to Mark Suster, two-time entrepreneur, turned VC.  Mark stated, “If I had $1 dollar left to spend on marketing I would put it to PR. If anybody tells you differently, be suspect. Most people don’t understand the silent benefits [of PR].”
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