So, you want to be a thought leader. Great! You likely have untapped expertise or industry insights due to your position as a leader within your company. While the media landscape may seem saturated with thought leaders, it’s because people are hungry for information. In our current always-on, information-seeking state your ideas and unique perspective could reach prospects in the right place at the right time.
In order for your PR team to align tactics to garner the type of coverage that will make your team happy with the funding announcement, you should have goals in mind. But here are a few pros and cons of offering an exclusive for your funding announcement to get you started.
We’re in the age of reviews, where negative feedback can break a brand and a positive review can bring a flood of new business. The same is true for awards. Receiving an award is as valuable as earning a positive review, so it should be part of every company’s marketing strategy, regardless of industry. Read More
While PR isn’t going to be your only — or frankly your most cost-effective — direct lead driver, it can help feed the B2B sales funnel at different points.
PR is a value that shouldn’t be ignored according to Mark Suster, two-time entrepreneur, turned VC. Mark stated, “If I had $1 dollar left to spend on marketing I would put it to PR. If anybody tells you differently, be suspect. Most people don’t understand the silent benefits [of PR].”
In the world of business-to-business (B2B) PR, we get stoked when we’re able to leverage an executive for thought leadership opportunities. As an executive title usually carriers weight in any industry, it’s safe to assume an individual titled as such has enough tenure or relatable experience, their opinion is one of which worth listening. Read More
While many people are pulling pranks and coming up with hilarious April Fool’s jokes, we’re grinding away and securing coverage for our clients to help improve their share of voice, lay the foundation for thought leadership and garner interest from prospective clients.
Data reports are the new golden ticket for content marketing campaigns. Leveraging customer data anonymously has been a tactic we’ve increasingly recommended to our clients. The data is free, easily obtained and helpful to determine industry trends and trajectory. Furthermore, media loves to cover data as it relates to the industry they cover.