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All Posts By

Kim Jefferson

Media Coverage Alone is Not a PR Strategy

By | Industry Perspective | No Comments

Recently, Ragan’s PRDaily reposted an article from the founder of a Bay Area communications agency, “PR’s obsession with media coverage.” Kevin’s point is reasonable and should be acknowledged by PR pros and marketing leadership: Media coverage is not synonymous with public relations, and not the only option for reaching target audiences with PR.

Don’t get me wrong, media relations is a staple at BLASTmedia – we’re good at it, and it drives results for our clients. But, media coverage alone can’t make up an entire communication strategy. With the amount of noise in modern marketing channels, and the short attention spans of audiences, it should just be one facet of an integrated marketing strategy.

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BLASTmedia Named Strategic Social Media Partner for Long John Silver’s

By | Company News | No Comments

Content marketing agency selected to enhance social media presence of national QSR brand

(INDIANAPOLIS – October 20, 2015) BLASTmedia, a national public relations and content marketing agency, has been selected by Long John Silver’s as its strategic social media partner. Working with the national quick service restaurant’s internal marketing team, BLASTmedia is developing and implementing engagement and content strategies across the brand’s social media platforms.

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Calling all talent: We’re hiring an account executive

By | Work at BLAST | No Comments

We are searching for a high-energy and creative marketing professional to join the BLASTfamily! We need extra hands for our work with national public relations and content marketing campaigns. In case you haven’t heard, we specialize in PR and marketing from consumer product launches to B2B content marketing campaigns for our clients like adidas, hhgregg and  Long John Silver’s. And, we hustle harder than any agency out there.

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Marketers’ Guide to the Apple Event and Latest News

By | Industry Perspective | No Comments

The live Apple event is every PR person’s dream – a quick note to a few select media with little to no detail, and the world is instantly watching. The Cupertino powerhouse announced big pieces of news this week including new iPhones and iPads, an updated Siri and updates to Apple TV.

Now that the smell of anticipatory sweat has cleared from the Bill Graham Civic Auditorium, let’s examine how Apple’s most recent news will affect us marketers, PR pros and our industry at large.

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23 Content Marketing Terms to Know (And love)

By | Industry Perspective | No Comments

Content marketing has moved from a buzzword to an industry standard in the last two years. With everyone from major brands to startups scrambling to create content that draws in customers, the content marketing game is increasingly more difficult to play.

A content strategy based on compelling written and visual assets that consumers actually want to read and find value in is no small feat. Everyone is an expert in something, and with all these experts, how can brands rise above the noise with their content?

To get you started, we’ve created a glossary of terms, a content-tionary if you will, of the most important phrases in content marketing. Use these when you’re creating your strategy or vetting a new agency. And if you’re doing the latter, make sure to reach out to our president, Lindsey Groepper, to talk about BLAST’s content marketing services.

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Is your brand ready for PR?

By | Industry Perspective | No Comments

Recently reading an article on Entrepreneur from a fellow PR professional, 4 Things to Consider Before You Get a PR Team, I thought about how impactful PR can be, but how brands have to be ready for the undertaking. As my colleague Brittany Wright pointed out in our recent post Why Media Coverage Doesn’t Equal Sales, PR isn’t a magic bean that instantly grows your business; it needs the support of an integrated marketing strategy to deliver results.

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PR can learn from marketing’s shiny unicorn: Mass personalization

By | Industry Perspective | No Comments

Mass personalization is a shiny unicorn of a buzzword for marketers – especially those of us who work in public relations. Since the dawn of PR, we’ve been attempting mass personalization, taking a message we want the world to see and tailoring it to different audiences, media outlets and reporters. But with immense updates in technology, increased focus on content marketing and heightened consumer focus on personalization, PR pros should be paying attention to other industries who are doing personalization right.

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