In the fourth quarter of 2015, it was estimated that Facebook had 1.65 billion monthly active users. Since the advent of Facebook in 2004, the social network has remained among the most popular sites around. The company has continued to innovate and adapt their product with the changing times and influx of users.
Millennials have been the fascination of marketers since they proved their immense buying power and distaste for the traditional. They’ve been described as spoiled, selfish and irresponsible; though two-thirds of millennials reported being likely to invest in a company well-known for its corporate responsibility program.
Generations X, Y, and Z; the alphabet of generations post-WWII can make a marketer’s head spin, especially because each generation is so distinctly unique.
Generation X is now between the ages of 40 and 50 and unsurprisingly, their social media platform of choice is Facebook where they consume mostly blog articles and images. Generation Y, more commonly known as millennials, are between the ages of 22 and 34. They are comfortable with technology and do not know a world without the Internet. Because of this, mobile marketing is essential for connection with millennials.
But what about Generation Z?