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Kelsey Koralewski

3 Ways to Connect With Generation Z

By | Industry Perspective | No Comments

Generations X, Y, and Z; the alphabet of generations post-WWII can make a marketer’s head spin, especially because each generation is so distinctly unique.

Generation X is now between the ages of 40 and 50 and unsurprisingly, their social media platform of choice is Facebook where they consume mostly blog articles and images. Generation Y, more commonly known as millennials, are between the ages of 22 and 34. They are comfortable with technology and do not know a world without the Internet. Because of this, mobile marketing is essential for connection with millennials.

But what about Generation Z?

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