Voicing your opinion is now easier than ever before, which may be why it seems like every B2B SaaS company has a thought leader on hand these days. When comments are a commodity, it can be hard for SaaS thought leaders to stand out in a crowded space, much less lead the conversation.
As a B2B SaaS company, your customers are your biggest champions. No one is better positioned to advocate for your solution than the organizations using it every day. This is why, when it comes to your brand’s media relations efforts, customer stories need to be a core component of your strategy.
We’ve heard it all before: we now live in a data-driven world. Today, everything from our sleep cycle to our workout routine can be backed by data. When it comes to SaaS companies, data is more important than ever before. Those not using it are being left behind, and those generating original data are finding themselves at a competitive advantage.
The increasing emphasis on implementing new technology into the workplace isn’t necessarily making work any easier. While companies initially looked to business process management (BPM) software to streamline workflows, the industry is growing — taking a holistic approach to work management.
The weather outside may be frightful, but our B2B tech and SaaS press coverage really is delightful. It’s the time of year when some are wrapping up projects — and others are wrapping up gifts — but the BLASTmedia team is bringing an abundance of media coverage to close out the year. Check out some of the presents we delivered — just in time for the holidays. Read More