A global health crisis and economic downturn have left nearly half of the US population hunting for a new job. This wave of candidates is greatly affecting HR teams who may have had to adjust to their own layoffs as well as many other challenges.
Marketing and sales both want content that compels prospects to act. Yet, according to eMarketer, 90 percent of content developed by the marketing team is never used in selling.
Fortunately, as a marketer, you don’t need to spin your wheels thinking of a new strategy. By utilizing your sales team’s input, you can develop thought leadership content that resonates with media, salespeople on the front lines of customer acquisition and prospects. How can your team create thought leadership content that sales teams want to share with prospects? Start with asking the right questions. Read More
Your buyer has made it through two phases of their SaaS customer journey, awareness, and consideration. At this point, it’s time for them to purchase your solution. While it may seem like you’ve sealed the deal, this isn’t a time to ease up. Read More