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All Posts By

Kate Jaramillo

hire-a-pr-agency

Five Reasons to Hire a PR Agency vs. In-House PR Pro

By | Industry Perspective | No Comments

When it comes to generating media coverage for your SaaS company, you generally have two options: hire a B2B tech PR agency, or hire a full-time employee. While it may seem like comparing apples to pineapples, when you think about it, you’re hiring one or the other to do one job: secure meaningful media coverage. We’re betting you already know the general strengths of in-house talent, but maybe are not as familiar with the benefits of hiring an agency.

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agile marketing and PR

What Does Agile Marketing Mean for PR?

By | Industry Perspective | No Comments

The term “agile” likely isn’t new to you, especially if you work at a tech company that relies on agile software development. Agile marketing is, as a HuffPost article defines it, “a measure of the speed at which marketing gets done and a philosophy about ‘how’ marketing gets done.” (For a much more complicated but colorful definition of agile methodology, this clip from HBO’s Silicon Valley, a BLASTmedia favorite, is worth a watch.) Read More

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Why You Should Consider Looking Outside of Silicon Valley for a B2B Tech PR Firm

By | Industry Perspective | No Comments

Silicon Valley is America’s innovation posterchild. Under the shade of tech giants like Salesforce and Facebook, startup seedlings sprout at a rate that outpaces other cities. It would be natural to assume that in an area with many B2B tech companies, many B2B tech PR firms would have also taken root. And with such a stellar location, you could also assume the majority of these agencies would have the resources to secure your company consistent coverage on an ongoing basis. Yet only one of these assumptions is true.
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Why your CEO should share media coverage on social media

Why Your CEO Should Share Media Coverage on Social Media

By | Industry Perspective | No Comments

Word-of-mouth referrals are the “golden egg” for sales. The marketing equivalent is media coverage. When a trusted journalist writes a positive story about your company or product, she is ultimately giving her stamp of approval for all the world to read.

Yet despite the power positive PR can have on almost every aspect of your business (from marketing to sales, to recruiting, to culture), many CEOs are not using social media to leverage online coverage. And understandably so! Your CEO is busy, and probably finds tweeting of lower priority than, say, raising a round of seed funding. But from a long-term perspective, using your CEO’s social media presence to amplify media endorsements can have a lasting impact.

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What Facebook’s Journalism Project Means for PR

By | Industry Perspective | No Comments

In 2016, Facebook clashed with an army of fake news sources spreading false information across the social networking platform. While Facebook founder Mark Zuckerberg maintains that Facebook is not a news company, more than 60 percent of adults get their news from social media and the “trust factor” amongst friends augmented the virality of shocking stories with sensational headlines. Because 66 percent of people trust opinions posted online, the result of circulating fake news wreaked havoc on public opinion.

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