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Heidi

Who is REALLY on Twitter?

By | Industry Perspective | No Comments

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Social media has become an integral part of our PR campaigns at BLASTmedia, especially Twitter. Clients often ask us, “Who is using Twitter and why should it matter to us?” eMarketer recently published an article that answers both of those questions, and many more. Want to know the demographics and usage habits of the microblogging crowd? Read this article!

Here are a few highlights:

More than one-half of all Twitter users (53%) are women, and the majority are young.

75% of all Twitter activity comes from just 5% of users.

Not surprisingly, the more followers a user has, the more that person tweets.

Work Hard. Play Hard.

By | Work at BLAST | No Comments

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There’s a lot to celebrate in the Indy office of BLASTmedia! A former colleague (Lauren) got engaged last night and we have two weddings later this summer (Ryan and Carey). We’ve also just welcomed our first BLAST baby and have a few more little ones on the way! All of the good vibes combined with the fact that it’s a Friday and it’s a sunny summer day…Our company mantra has always been “Work hard. Play hard.” So it’s no surprise that today we all broke out a little Dance Party USA at BLASTmedia. Today’s dance party is being led by our resident professional dancer, Ashley, with classic moves that include the coffee grinder, lawn mower, worm, and the sprinkler. We’ve clearly got the best moves of any PR agency!

If you’re looking to make your own Dance Party USA this weekend, here are a few of our favorite songs to add to your soundtrack:

Carey Hart: The Humpty Dance by Digital Underground

Mendy Werne: Ignition by R. Kelly

Patrick Tarpey – No Diggity by Blackstreet

Chantal Brenton – Gonna Make You Sweat (Everybody Dance Now) by C&C Music Factory

Ryan Greives – Call on Me by Eric Prydz

Ashley Halberstadt – We Don’t Have to Take Our Clothes Off by Jermaine Stewart

Margie Schaffner – Step by Step by NKOTB

Erica Lang – This is How We do It by Montell Jordan

And, no Dance Party USA is complete without some PYT by Michael Jackson (my personal favorite!). What’s YOUR favorite Dance Party USA song or dance move?

It’s a BOY!!!

By | Work at BLAST | No Comments

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BLASTmedia has been awaiting the arrival of our very first BLAST baby since late August when Mendy told us she was expecting. We are very excited to officially announce the arrival of Jake Allen Werne, son of Brian and Mendy! Baby Jake was born on April Fool’s Day at 4:15 PM. Although we are biased, Jake is sure to be a heart breaker with the ladies and grow up to be a UNC fanatic, just like his parents. Welcome to our BLAST family, Jake!

*picture courtesy of Adeo Arts, Carrie Vanalstine

It's a BOY!!!

By | Work at BLAST | No Comments

jakeii 1 copy.jpg

BLASTmedia has been awaiting the arrival of our very first BLAST baby since late August when Mendy told us she was expecting. We are very excited to officially announce the arrival of Jake Allen Werne, son of Brian and Mendy! Baby Jake was born on April Fool’s Day at 4:15 PM. Although we are biased, Jake is sure to be a heart breaker with the ladies and grow up to be a UNC fanatic, just like his parents. Welcome to our BLAST family, Jake!

*picture courtesy of Adeo Arts, Carrie Vanalstine

Endless Advertising Opportunities

By | Industry Perspective | No Comments

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So, even though here at Blast we handle the media relations side of things–we still have a firm understanding of advertising and enjoy great ads as much as the next guy. And sure, there are your traditional advertising routes–magazines, newspapers, billboards and television commercials. But a recent CNN article really got me thinking. The article highlights a teacher who is using advertising…on the tests of his students! The high school AP Calculus teacher, Tom Farber, is using the advertising method on his tests to off-set the printing limit his school recently enacted. Instead of charging students for the extra costs, he came up with the idea to include advertisements on his tests that range from $10 for quizzes to $30 for the final exam.

Advertisements can be something as simple as an inspirational quote from a parent to a true ad, like one that read “Brace yourself for a great semester! Braces by Henry, Stephen P. Henry D.M.D.” With this advertising method, teachers obviously have a responsibility to choose advertisers wisely, because of the young audience. And because students aren’t used to seeing advertisements on things like tests and quizzes–advertisers can rest assured that their ad will be noticed and most likely talked about at lunch that day. Why hasn’t someone thought of this before as a way to off-set the steep costs of collegiate textbooks?

After a little research, I found a blog post over at AdvertisingFizz that covered some off-the-wall advertisements placed on everything from manhole covers to barf bags, parking lot stripes and eggs! Check it out!

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Sidenote to this image: I understand the advertisement. I do not, however, understand the calculus question. Just another reason I love PR and the way things work here at BLAST, nothing over simple addition!

Extremely Bad Pitch, Extremely Sweet Costumes

By | Industry Perspective | No Comments

It’s Halloween: a time for ghosts, ghouls and horrifying events all around. Even with the season in mind, that is absolutely no excuse for this appalling release we found over at Bad Pitch Blog. There’s no excuse for taking advantage of a family tragedy to push a product. All this will do is give the company a bad reputation and a decrease in sales for lack of sensitivity.

“Could a Bedside Shotgun Rack Save Families from Becoming Victims?

Chicago, IL (MMD Newswire) October 28, 2008 — Everyday, there are over 8,000 home invasions in America, many resulting in assault, rape, and murder. That’s according to a report by the US Department of Justice.

Whether it is someone known or a stranger entering the home, too many people in this country are paying with their lives during these home invasions. The Hudson family is just one of far too many Americans gunned down in their own home.

What can be done? Law enforcement and the government aren’t solving the problem. So law-abiding citizens are now forced to take their safety, security, and life into their own hands.

Shotguns are often weapons of choice at home because of their deterrent effect on assailants, their close-range stopping power, their affordability and their reduced risk of injury to innocent others from stray shot. But the problem is storing them in a place where you don’t have to turn your back on your assailant. Propped in the corner or under the bed takes valuable time to get to, and could cost you your life.

But now there is a solution. The BackUp makes them easily accessible during a time of need. Racked between the mattresses, The BackUp offers immediate access to the homeowner’s shotgun: in the hands, cocked and ready to defend in 2 seconds.

Home Security Expert Howard Pitts says, “A shotgun provides the most effective protection against home invasion. And The BackUp is a much safer and secure solution than having a shotgun in the corner or under the bed.”

The BackUp is made in America and the adjustable 2-foot by 2-foot rack assembles in minutes.

For more information, visit the website at www.the-backup.com”

And to this we can only say: wow. Okay, so maybe this release is timely, but that’s about it. There is certainly something to be said about a company willing to issue a release around such a tragedy. On the other hand, they might also be looking for a new media relations agency, who can help get them positive coverage.

On a more positive note- it’s officially the only acceptable day to dress up and eat ten pounds of candy–Happy Halloween! Although, this office usually goes through 10 pounds of candy pretty easily via the office “candy drawer.” How will the BLAST crew impress? I am going as a cliche vampire, and as for everyone else:

Heidi- Flasher (Trenchcoat and all – but don’t get too excited, it’s a fairly PC costume, so she says!)
Lindsey- “Intoxicated Georgia Bulldog fan (a lot of people will be wearing the same costume as me in Jacksonville)”
Carey-German Beer Girl
Ryan- Snake Charmer (see below)
Hillary- A Cop- (she says she was “inspired” since her boyfriend is a real cop!)
Chantal- Barbie (and she has a Ken!)
Patrick- Tassle Twirlin’ Tessie

What will you be for Halloween?

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25 Reasons We Love Social Media

By | Industry Perspective | No Comments

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Perhaps one of the most interesting parts of our job is keeping up with the new trends in media. Contrary to 10 years ago, you know now that media includes so much more than newspapers, magazines, radio and television. A whole world of social media has evolved and has become a big part of what we do and how we do it.

I want to kiss the person who invented social media. Okay, so I know it isn’t one person, but a combination of a whole lot of great ideas: Blogging, Vlogging, Twitter, Facebook, MySpace, etc. The lines between social media and traditional media have been blurred, and sometimes it’s hard to tell if someone is working/researching or visiting the sites just for fun. Here are some of my, and the rest of BLASTmedia‘s, now-favorite blogs that we have stumbled across while reaching out to the social media space and researching for clients. As an added bonus, much of this research and outreach has resulted in coverage for our clients.

Best Blog Ever: (according to me)
1. Modern Materialist

PR Related Blogs:
2. BadPitchBlog
3. BitsBlog (Lindsey’s)
4. ProPRTips (Ashley H.)

Favorite Tech Blogs:
5. BoingBoing (Katie)
6. CrunchGear
7. Geek Sugar (Hillary)
8. Popgadget
9. Trendhunter (Carey)

Favorite Mom Blogs: (Okay, so I’m not even close to mommy-hood yet but these ladies make me want to be!)
10. MomGenerations
11. TheMcMommyChronicles

Favorite Food Blogs: (While working with Baker’s Edge, I am FORCED to look at food blogs, oh the horror)
12. Cake Wrecks
13. Chocolate and Zucchini
14. My Wooden Spoon

Décor Blogs:
15. Apartment Therapy
16. Ohdeedoh (again, I am not a mom yet–but these nurseries are adorable!)

Just for Fun Favorites:
17. D-Listed (Kathryn)
18. Pop Sugar (Hillary)
19. The Superficial (Kathryn)
20. We Smirch (Lindsey)
21. GoodwillGucci (Carey and Ashley L.)
22. PerezHilton (Ashley H.)
23. Thomas Hawk (Kelly)
24. Under the Radar Blog (Carey)
25. GirlaWhirl (Chantal)

What’s your favorite?