It’s Halloween: a time for ghosts, ghouls and horrifying events all around. Even with the season in mind, that is absolutely no excuse for this appalling release we found over at Bad Pitch Blog. There’s no excuse for taking advantage of a family tragedy to push a product. All this will do is give the company a bad reputation and a decrease in sales for lack of sensitivity.
“Could a Bedside Shotgun Rack Save Families from Becoming Victims?
Chicago, IL (MMD Newswire) October 28, 2008 — Everyday, there are over 8,000 home invasions in America, many resulting in assault, rape, and murder. That’s according to a report by the US Department of Justice.
Whether it is someone known or a stranger entering the home, too many people in this country are paying with their lives during these home invasions. The Hudson family is just one of far too many Americans gunned down in their own home.
What can be done? Law enforcement and the government aren’t solving the problem. So law-abiding citizens are now forced to take their safety, security, and life into their own hands.
Shotguns are often weapons of choice at home because of their deterrent effect on assailants, their close-range stopping power, their affordability and their reduced risk of injury to innocent others from stray shot. But the problem is storing them in a place where you don’t have to turn your back on your assailant. Propped in the corner or under the bed takes valuable time to get to, and could cost you your life.
But now there is a solution. The BackUp makes them easily accessible during a time of need. Racked between the mattresses, The BackUp offers immediate access to the homeowner’s shotgun: in the hands, cocked and ready to defend in 2 seconds.
Home Security Expert Howard Pitts says, “A shotgun provides the most effective protection against home invasion. And The BackUp is a much safer and secure solution than having a shotgun in the corner or under the bed.”
The BackUp is made in America and the adjustable 2-foot by 2-foot rack assembles in minutes.
For more information, visit the website at www.the-backup.com”
And to this we can only say: wow. Okay, so maybe this release is timely, but that’s about it. There is certainly something to be said about a company willing to issue a release around such a tragedy. On the other hand, they might also be looking for a new media relations agency, who can help get them positive coverage.
On a more positive note- it’s officially the only acceptable day to dress up and eat ten pounds of candy–Happy Halloween! Although, this office usually goes through 10 pounds of candy pretty easily via the office “candy drawer.” How will the BLAST crew impress? I am going as a cliche vampire, and as for everyone else:
Heidi- Flasher (Trenchcoat and all – but don’t get too excited, it’s a fairly PC costume, so she says!)
Lindsey- “Intoxicated Georgia Bulldog fan (a lot of people will be wearing the same costume as me in Jacksonville)”
Carey-German Beer Girl
Ryan- Snake Charmer (see below)
Hillary- A Cop- (she says she was “inspired” since her boyfriend is a real cop!)
Chantal- Barbie (and she has a Ken!)
Patrick- Tassle Twirlin’ Tessie
What will you be for Halloween?