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All Posts By

Grace Williams

Pronunciation Tips: 11 Words You Should Know How to Say

By | Industry Perspective | 2 Comments

BLASTmedia_Blog_PronunciationTips

Mispronunciations are not only embarrassing, but could be hazardous to your career. Making one such flub in the middle of an important business meeting or client call is akin to an egregious typo, misspelling, or grammar error in written communication. And in reality, these types of mistakes—written or oral—could mean the difference between landing and losing a deal.

For this reason, we have compiled a list of 11 words you should know how to properly pronounce. Read on for a breakdown of the dialectical dos and don’ts of enunciation.

  1. Anyway. You may feel tempted to add an “s” to the end of this word, transforming it into “anyways.” Don’t do this. The word anyway is perfect just the way it is.
  2. Asterisk. In contrast with the previous word, the second “s” in the word “asterisk” is commonly left out. The correct pronunciation incorporates all 8 letters.
  3. Cache. Although from French origin, this word does not end in a fancy flourish. Pronounce it exactly like something you might keep a cache of: cash!
  4. Comptroller. This one is visually deceiving. Although it looks otherwise, “comptroller” is pronounced exactly like the video game necessity: “controller.” 
  5. Especially. If you pronounce this word with an “x” in place of an “s,” stop it immediately. “Especially” is pronounced just like it is spelled.
  6. February. Assuming that you are like most people, you probably leave out the first “r” when saying this word. But if we’re going by the book, it should be pronounced.
  7. Height. It’s easy to get confused on this one, especially when it is used in conjunction with “width.” Don’t get their endings mixed up. This word ends with a hard “t.” 
  8. Nuclear. Notice how there is no “u” in between the “c” and the “l?” Lets keep it that way! The word is “nuclear,” not “nucular.”
  9. Regardless. Avoid adding the prefix “ir-” to this word at all costs, the suffix “-less” already denotes the meaning “without regard” so it is unnecessary!
  10. Supposedly. Be careful not to get your “b”s and “d”s mixed up when pronouncing this one. The word is “supposedly,” not “supposably.”
  11. Verbiage. Even though it sounds a little funky, the “i” in this word is not silent. All three syllables should be pronounced.

Now that you’re a professional in the field of pronunciation, take your education to the next level by reading up on the not so strict rules of grammar. Make sure to tell us about your pronunciation fixation below!

Trending Topics on Facebook: What You Need to Know

By | Industry Perspective | No Comments

On January 16, Facebook announced their long-awaited “trending topics” with the following statement, Today we’re announcing Trending, a new product that’s designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook.”

The addition of Trending makes it fairly obvious that Facebook is dead set on becoming your go-to source for current events, but what’s not so obvious is how Facebook Trending works. Read on for a quick run down of the three most important things to know about trending topics on Facebook.

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Trending is personalized. The topics that you see to the right of your News Feed may not be the same as the topics that your friend sees. Since Facebook already knows our favorite books, movies, music and more, they have tailored Trending to show topics that you are most likely to find interesting. For example, one of my trending topics is a story from The Huffington Post on the health risks of wearing Spanx, because, you know, I’m a girl.

There is more to Trending than meets the eye. The introduction of trending topics on Facebook may seem small in comparison to the alteration made to the News Feed algorithm at the end of last year, but there is more to Trending than you may think. Once you click through on a desired trend, you are shown a collection of posts from people and Pages that are talking about your topic of choice. From there, community managers are hoping that you will engage, thus making Facebook one of the most compelling destinations for newsworthy content on the web.

The ads are coming! Like everything else on Facebook, it is likely that Trending will eventually integrate with the site’s advertising platform (if it hasn’t already). Whether they use it as a tool to aggregate information on what kind of content you want to consume, or sell it to advertisers as an innovative way to reach their consumers remains to be seen. One thing is for sure, though – this isn’t the last you will see from trending topics on Facebook. Stay tuned to the BLASTmedia blog for updates in the coming weeks.

Don’t feel like dealing with the ever-changing worlds of Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn, or Google+ on your own? Let us do the dirty work for you! Contact Lindsey Groepper and find out how your brand could benefit from professional social media monitoring today.

5 Types of Twitter Accounts you Should be Following

By | Industry Perspective | No Comments

With over 232 million active users on Twitter, picking and choosing which Twitter accounts to follow can sometimes seem like a daunting task. Aside from providing hourly updates from close friends and family, this social media stream is great for aggregating industry news, sports schedules and more. Looking to establish the appropriate mix of hilarious, educational, adorable, and informational tweets on your timeline? Read our suggestions for the five types of Twitter accounts that you should be following.

The Industry News Account

It’s impossible to know everything about everything, which is why Twitter accounts that provide up-to-date info on the latest happenings in your industry are über important.

Our Pick: @MashSocialMedia

The Funny Account

There are certain days when it seems like there is nothing but negativity filling up your timeline. That’s why it’s important to follow a few accounts that are guaranteed to make you laugh, or at least chuckle.

Our Pick: @JimGaffigan

The Cute Account

ERMAHGERD KITTENZ.

Our Pick: @EmergencyKittens

The National News Account

Staying on top of current events is important no matter who you are, but if you work in public relations, it’s a must. Most national news outlets have at least one Twitter handle, so pick your favorite and hit ‘Follow.’

Our Pick: @CNN

The Sports Account

Follow your favorite sports team on Twitter and you’ll be opting in to see weekly schedules, real-time score updates, newsworthy injury reports and more. This way, you can keep tabs on the big game no matter where you’re tweeting from.

Our Pick: @Colts

Could your brand benefit from our Twitter expertise? Contact Lindsey Groepper to learn how BLASTmedia can assist with follower acquisition, content creation, list building and more. 

Miley Cyrus? Not Covered. BLASTmedia Clients? Covered.

By | Client Successes | No Comments

Miley Cyrus recently released her latest single and along with it came yet another music video that left nothing to the imagination. Chances are you have already seen it, but in the event you’re not as up-to-date on your Miley news as we are, you can watch it here.

While Miss Cyrus insists that her new video has some deep, metaphorical meaning, here at BLASTmedia we prefer to leave our clients a bit more covered. In fact, our public relations account executives are the best in the business when it comes to securing top tier coverage. But don’t take our word for it! Take a look at some of BLASTmedia’s most recent PR hits.

  • Zivix PUC was recently named by both engadget and TechCrunch as an innovative new MIDI device for musicians.

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  • Mojo Refuel by ibattz made the Los Angeles Times list of tech gadgets for your Labor Day weekend.

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  • The Wall Street Journal’s MarketWatch quoted ProtectCELL‘s CMO, Scott McLaren, in their article on Apple’s new trade-in program.

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  • Better Homes and Gardens listed iBitz by GeoPalz as a must-have back-to-school gadget in their September issue.

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  • USA Today’s tech column called CrashPlan their favorite online backup subscription service on the market.

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At this point, you’re probably wondering how your brand can get the coverage of a BLASTmedia client. Simply contact Lindsey Groepper.  She’ll hook you up, we’ll keep you covered.