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All Posts By

Grace Williams

private messages

Social Media Customer Service: Private Messages Become More Prevalent

By | Industry Perspective | No Comments

On the heels of Facebook’s update to private messages earlier this month, Twitter recently announced it would officially remove the 140-character limit placed on direct messages (the new character maximum is 10,000). While the function was announced back in June, Twitter is only now beginning to phase out the change to its 304 million monthly active users.

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interesting instagram campaigns

Interesting Instagram Campaigns: A Roundup

By | Industry Perspective | No Comments

Second only to Vine, Instagram is one of my all-time favorite social media platforms. What makes it so great is its ability to give users a literal view into the lives of humans halfway across the world. And aside from hundred thousand dollar buy-ins for carousel ads, Instagram offers largely the same features for brands and beings alike, which is why we’re so inclined to insert ourselves into grassroots-style hashtag movements like Starbucks’ #WhiteCupContest.

Recently, I’ve seen a number of super-interesting Instagram campaigns happening across the interwebs that I selfishly wanted to share. Full disclosure: some of these bleed over into Twitter, as well.

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Meerkat versus Periscope | The Digital Download

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In episode 8 of the Digital Download, we share our initial thoughts on the live video streaming apps Meerkat and Periscope. Meerkat, which launched back in February was first to hit the App Store, followed closely by the Twitter-owned Periscope on March 13. After Twitter cut off Meerkat’s access to their social graph, the app has faced significant challenges, including a notable drop in users. Periscope has issues of its own, though. With users reporting a lag in comment time and a bulky streaming function, it looks like Periscope has a mountain to climb when it comes to scalability. Who will come out on top? How can marketers leverage these tools for their brands? Tune in – find out.

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meerkat the app

The Meerkat App: What You Need To Know

By | Industry Perspective | No Comments

If I had asked you about Meerkat back in December, I’m guessing your first thought would have been “Damn. I wonder if those frisky meerkat families featured on Animal Planet’s 2005 smash hit Meerkat Manor are still battling it out in the Kalahari Desert. What ever happened to the Whiskers and the Commandoes anyway?”

Fast-forward a few months and the term ‘Meerkatting’ has a whole new meaning. Here’s what you need to know about the Meerkat app.

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The New Hollywood: YouTube and Vine Stars are Making Millions

By | Industry Perspective | One Comment

What do a flying potato, suspicious-looking chickens and the Shmoney dance all have in common? Not much, except for the fact that they were extremely popular (and annoyingly so) trends on Vine in 2014. Believe it or not, the creative YouTube and Vine stars that come up with your favorite viral videos could be capitalizing on your views (in dollar form). Here’s how it works:

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