All Posts By

Emily Cress

B2B customer journey

3 Steps to Finding Your Customer Advocate in the B2B Customer Journey

By | Industry Perspective | No Comments

The customer journey can feel long, especially in the B2B SaaS market. After moving prospects through the first four stages — awareness, consideration, purchase, and retention — you may think the journey is complete. After all, you have a customer using your product and you’re confident in your relationship. What could come next? The final step of the B2B customer journey: advocacy. Read More

PR for sales

How to Use PR for Sales: 3 ways your sales team can use media coverage

By | Industry Perspective | No Comments

From start to finish, the sales process can be complex, time-consuming, and maybe a little stressful — no matter the size of company or target audience. At BLASTmedia, we understand the importance of showcasing the value of your company to your prospects, and how being able to use PR for sales can help make the process a little easier for you and your team. Here are three ways you can use PR to create a more compelling sales conversation. Read More