The customer journey can feel long, especially in the B2B SaaS market. After moving prospects through the first four stages — awareness, consideration, purchase, and retention — you may think the journey is complete. After all, you have a customer using your product and you’re confident in your relationship. What could come next? The final step of the B2B customer journey: advocacy. Read More
From start to finish, the sales process can be complex, time-consuming, and maybe a little stressful — no matter the size of company or target audience. At BLASTmedia, we understand the importance of showcasing the value of your company to your prospects, and how being able to use PR for sales can help make the process a little easier for you and your team. Here are three ways you can use PR to create a more compelling sales conversation. Read More
As a B2B SaaS PR agency, we understand the five steps of the SaaS customer journey and what it means to secure meaningful press coverage that influences decision-making along the way. Let’s take a look at how PR can help guide potential and current customers through the stages of awareness, consideration, purchase, retention and advocacy. Read More
As we dive into the new year here at BLASTmedia, we reflect on some notable client coverage that closed out 2017. From Inc. to the New York Post, check out some of our favorite pieces of coverage we secured in December. Read More