The search for a PR agency is no easy task — publishing an RFP, interviewing each agency and choosing which one is the best partner for your business and marketing goals. Whether you’re hiring an agency to support a long-term strategy or a short-term campaign, the right PR partner can make your life easier by being an extension of your marketing team.
In 1999, there were 486 initial public offerings (IPOs). In 2018, there were only 190 — a significant decrease over nearly two decades. Despite those numbers, the number of SaaS companies to IPO continues to increase. In fact, of the more than 40 tech companies to go public in 2018, over a third of them were SaaS brands. With TechCrunch boasting headlines like, “Public investors loved SaaS stocks in 2019” and data compiled by Renaissance Capital showing enterprise software companies among the most successful IPOs of 2019, it’s safe to say that 2019 was a strong year for SaaS IPOs.
You don’t have to be a SaaS genius to know the importance of funding. For many, funding is the fuel behind scaling a startup, hiring the right people and attracting the right customers and investors — and a lot of them. But often, the rate of support for the success of startups begin to decline after their first round of funding. In fact, according to CB Insights, 67% of startups fail to exit or raise additional funding, 48% of startups make it to a second round, and only 15% raise a fourth round of funding, usually a Series C. Read More
As a marketing leader, you’re likely having multiple conversations with your executive team on an ongoing basis to better align your PR strategy with business objectives, industry trends, customers and long term success. But, your executive team isn’t the only resource that can provide insight into industry trends and customer buying habits. Your sales team can be an added resource to support your PR efforts, too. After all, your sales team is the one talking to customers and prospects day in and day out. Read More
The customer journey can feel long, especially in the B2B SaaS market. After moving prospects through the first four stages — awareness, consideration, purchase, and retention — you may think the journey is complete. After all, you have a customer using your product and you’re confident in your relationship. What could come next? The final step of the B2B customer journey: advocacy. Read More
From start to finish, the sales process can be complex, time-consuming, and maybe a little stressful — no matter the size of company or target audience. At BLASTmedia, we understand the importance of showcasing the value of your company to your prospects, and how being able to use PR for sales can help make the process a little easier for you and your team. Here are three ways you can use PR to create a more compelling sales conversation. Read More