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Drew Tharp

Top of the Funnel: Why PR Should Matter to Your Business

Top of the Funnel: Why PR Should Matter to Your Business

By | Industry Perspective | One Comment

As every business knows, it’s tough to make a sale if a customer never enters the proverbial sales funnel in the first place. This simple fact makes PR is worth its weight in gold for generating brand awareness and interest. While PR can’t guarantee sales, it does start interested parties down the path toward becoming customers. PR is the top level of the sales funnel, bringing potential customers closer to your brand by creating opportunities to become informed and invested.

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