Building the next household technology name to “ring the opening bell” at the New York Stock Exchange doesn’t happen overnight. Household-name status requires a game-changing product and a steady stream of top-tier media coverage, something that also doesn’t happen overnight.
HubSpot is exactly that type of company that accomplished both.
Your sales and marketing teams have worked hard: leads were captured, scored and moved diligently through the sales funnel. Account executives hit all the key messages, made their touch points and, after weeks or months of work, closed the sale.
Great. Now what?
It is important to remember that selling doesn’t end after the sale is closed and the account executives have moved on to other leads. Retention is now the name of the game. Read More
One of the two most common misconceptions I hear on a regular basis about public relations is that its purely an exercise in vanity (the other being that we “spin,” but don’t get me started on that). I hear that PR exists to make CEO look good to shareholders or attract employee candidates and that it doesn’t show a strong return on investment.
While elevating a CEO as an industry thought leader or before seeking venture capital certainly has its place, a tech-specific PR agency can also drive leads, clicks and traffic, acting as an extension of the marketing department. As the line between sales and marketing continues to blur, let’s take a look at three ways PR can bolster your existing marketing content strategy: Read More