All Posts By

Chris Lucas

PR Measurement

3 Traffic Metrics to Show PR Measurement Success

By | Industry Perspective | No Comments

If there’s a greater white whale than PR measurement success in the marketing world I am not sure what it could be. For years marketers have been throwing PR in the “brand” category with little thought to how it helps the bottom line. But times are changing as CMO’s and VPs of marketing are now being tasked to contribute — and attribute — their spend directly to the bottom line. Read More