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PR Does Not Stand for Press Release: 3 Aspects of PR that Don’t Require a Press Release

By Industry Perspective No Comments

Most public relations professionals tend to get a blank stare when they tell people what they do on a day-to-day basis. According to the Public Relations Society of America, “Public relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Clear as mud now? Thought so. Read More

Why your CEO should share media coverage on social media

Why Your CEO Should Share Media Coverage on Social Media

By Industry Perspective No Comments

Word-of-mouth referrals are the “golden egg” for sales. The marketing equivalent is media coverage. When a trusted journalist writes a positive story about your company or product, she is ultimately giving her stamp of approval for all the world to read.

Yet despite the power positive PR can have on almost every aspect of your business (from marketing to sales, to recruiting, to culture), many CEOs are not using social media to leverage online coverage. And understandably so! Your CEO is busy, and probably finds tweeting of lower priority than, say, raising a round of seed funding. But from a long-term perspective, using your CEO’s social media presence to amplify media endorsements can have a lasting impact.

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Top of the Funnel: Why PR Should Matter to Your Business

Top of the Funnel: Why PR Should Matter to Your Business

By Industry Perspective One Comment

As every business knows, it’s tough to make a sale if a customer never enters the proverbial sales funnel in the first place. This simple fact makes PR is worth its weight in gold for generating brand awareness and interest. While PR can’t guarantee sales, it does start interested parties down the path toward becoming customers. PR is the top level of the sales funnel, bringing potential customers closer to your brand by creating opportunities to become informed and invested.

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What Facebook’s Journalism Project Means for PR

By Industry Perspective No Comments

In 2016, Facebook clashed with an army of fake news sources spreading false information across the social networking platform. While Facebook founder Mark Zuckerberg maintains that Facebook is not a news company, more than 60 percent of adults get their news from social media and the “trust factor” amongst friends augmented the virality of shocking stories with sensational headlines. Because 66 percent of people trust opinions posted online, the result of circulating fake news wreaked havoc on public opinion.

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