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Anna Julow Roolf

BLASTmedia Begins 2017 with A Swell of New B2B Clients

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(INDIANAPOLIS— January 19, 2017) — BLASTmedia, a national B2B public relations agency, continues to strengthen its B2B tech roster of clients with the addition of four new companies. Spanning a variety of verticals, including enterprise security, SaaS and market research technology, the agency was tapped by CloudPassage, Fizziology, Scout RFP and Zudy to lead media relations efforts in the new year.

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What to Know About LinkedIn’s “Mentioned in the News” Feature

By | Industry Perspective | No Comments

Twenty-five percent of adult internet users in the U.S. and 22 percent of the entire adult population in the U.S. use LinkedIn according to a Mobile Messaging and Social Media 2015 report from Pew Research Center. In fact, LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds.

However, just because 25 percent of adult Internet users have spent time on LinkedIn, doesn’t necessarily mean they understand the ins and outs of the platform. From missing profile pictures to duplicate accounts, I’m sure you can think of someone who’s on LinkedIn, but doesn’t quite know how to use it. And possibly for that reason, features like “Mentioned in the News” seem to go relatively unnoticed.  

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Instant Articles for Everyone – Becoming a Publisher with Facebook Instant Articles

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Mark Zuckerberg has been busy. Between talks of a social virtual reality team at Mobile World congress and a host of Facebook reactions released globally this week,  you might already have forgotten about Facebook’s recent Instant Article announcement.

Last week, Facebook product manager Josh Roberts announced that as of April 12 at Facebook’s F8 conference, the social network will be “opening up the Instant Article program to all publishers–of any size, anywhere in the world.” Read More

Five Things to Know About Stripe’s New Relay API

By | Industry Perspective | No Comments

On Monday, payment processing company Stripe Inc., launched Relay, a set of APIs for building in-app buying experiences. With Relay, people can buy products directly within an app — like Twitter, ShopStyle or even your own company’s app — rather than getting pushed to third-party websites. 

If you’re not already excitedly Googling “Stripe Relay” with baited anticipation of how you can use Relay for your business, here are four other really cool things any marketer should know about Relay:

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