(INDIANAPOLIS— July 24, 2017) — BLASTmedia is pleased to announce the addition of Deskera and SignUpGenius to the company’s roster of SaaS clients. The national PR agency, which specializes in working with B2B technology companies, was also recently tapped to lead media relations efforts by two other SaaS companies—DemandJump and Signal Vine. Read More
Media coverage takes many forms. It could be feature article secured in national business press, a product review in an IT trade outlet, commentary drafted by your team and included in a local business journal or a variety of other pieces published by a publication outside of your organization.
Regardless of the medium, there’s nothing quite like media coverage and the feeling you get when opening a glossy magazine to see your CEOs commentary or clicking a link to find your brand name surrounded by favorable remarks. But that feeling of satisfaction, and even sometimes pride, doesn’t just fall in your lap—a lot of work goes into securing quality media coverage and that in itself gives brands an incentive to make media coverage live longer than just that first click or page turn. Read More
(INDIANAPOLIS— February 23, 2017) — BLASTmedia, a national B2B technology public relations agency, is honored to announce its selection as one of the 2017 Best Places to Work by the Indiana Chamber of Commerce. The list, which BLASTmedia was also named to in 2016, recognizes and honors the state’s outstanding employers. Read More
(INDIANAPOLIS— February 15, 2017) — BLASTmedia, a national B2B technology public relations agency, is honored to be a nominee in the Company Culture of the Year category for the 18th annual TechPoint Mira Awards presented by Angie’s List, Genesys and Salesforce. Read More
What would a new year be without a few trend predictions? In a profession driven, in part, by current events and news cycles, as well as new technology, 2017 is poised to be a pretty unpredictable year for marketing, but I asked our team to give it a shot. Here are our top three marketing trend predictions for 2017:
(INDIANAPOLIS— January 19, 2017) — BLASTmedia, a national B2B public relations agency, continues to strengthen its B2B tech roster of clients with the addition of four new companies. Spanning a variety of verticals, including enterprise security, SaaS and market research technology, the agency was tapped by CloudPassage, Fizziology, Scout RFP and Zudy to lead media relations efforts in the new year.
Twenty-five percent of adult internet users in the U.S. and 22 percent of the entire adult population in the U.S. use LinkedIn according to a Mobile Messaging and Social Media 2015 report from Pew Research Center. In fact, LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds.
However, just because 25 percent of adult Internet users have spent time on LinkedIn, doesn’t necessarily mean they understand the ins and outs of the platform. From missing profile pictures to duplicate accounts, I’m sure you can think of someone who’s on LinkedIn, but doesn’t quite know how to use it. And possibly for that reason, features like “Mentioned in the News” seem to go relatively unnoticed.