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All Posts By

Anna Julow Roolf

Maximize media coverage

3 Ways to Maximize Your Media Coverage

By | Industry Perspective | No Comments

Media coverage takes many forms. It could be feature article secured in national business press, a product review in an IT trade outlet, commentary drafted by your team and included in a local business journal or a variety of other pieces published by a publication outside of your organization.

Regardless of the medium, there’s nothing quite like media coverage and the feeling you get when opening a glossy magazine to see your CEOs commentary or clicking a link to find your brand name surrounded by favorable remarks. But that feeling of satisfaction, and even sometimes pride, doesn’t just fall in your lap—a lot of work goes into securing quality media coverage and that in itself gives brands an incentive to make media coverage live longer than just that first click or page turn. Read More

BLASTmedia Begins 2017 with A Swell of New B2B Clients

By | Company News | No Comments

(INDIANAPOLIS— January 19, 2017) — BLASTmedia, a national B2B public relations agency, continues to strengthen its B2B tech roster of clients with the addition of four new companies. Spanning a variety of verticals, including enterprise security, SaaS and market research technology, the agency was tapped by CloudPassage, Fizziology, Scout RFP and Zudy to lead media relations efforts in the new year.

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What to Know About LinkedIn’s “Mentioned in the News” Feature

By | Industry Perspective | No Comments

Twenty-five percent of adult internet users in the U.S. and 22 percent of the entire adult population in the U.S. use LinkedIn according to a Mobile Messaging and Social Media 2015 report from Pew Research Center. In fact, LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds.

However, just because 25 percent of adult Internet users have spent time on LinkedIn, doesn’t necessarily mean they understand the ins and outs of the platform. From missing profile pictures to duplicate accounts, I’m sure you can think of someone who’s on LinkedIn, but doesn’t quite know how to use it. And possibly for that reason, features like “Mentioned in the News” seem to go relatively unnoticed.  

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Instant Articles for Everyone – Becoming a Publisher with Facebook Instant Articles

By | Industry Perspective | No Comments

BLASTmedia-Facebook-Instant-Articles

Mark Zuckerberg has been busy. Between talks of a social virtual reality team at Mobile World congress and a host of Facebook reactions released globally this week,  you might already have forgotten about Facebook’s recent Instant Article announcement.

Last week, Facebook product manager Josh Roberts announced that as of April 12 at Facebook’s F8 conference, the social network will be “opening up the Instant Article program to all publishers–of any size, anywhere in the world.” Read More