All Posts By

Anna Julow Roolf

marketing-tech-trends

3 Marketing Technology Trends to Watch for In 2018

By | Industry Perspective | No Comments

One of the hallmarks of a successful thought leader is the ability to use his or her base of knowledge to formulate commentary around events and trends that are still in progress or haven’t fully come to fruition. This skillset can be what turns your CEO or CMO from a company spokesperson who can speak to your company’s impact on the industry, to a thought leader who can speak to the industry at large and is looked to as an expert source by journalists. Read More

Difference-between-pr-media-relations

Public Relations vs. Media Relations: Understanding the Difference

By | Industry Perspective | No Comments

The difference between public relations and media relations can be confusing. They sound similar and even PR pros sometimes use them interchangeably. In fact, as more channels of communication develop, the lines between the two are seemingly more blurred than ever. However, there are specific aspects that separate these communication terms and it’s important to understand the vernacular before selecting a PR agency or embarking on a “PR campaign.”

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Maximize media coverage

3 Ways to Maximize Your Media Coverage

By | Industry Perspective | No Comments

Media coverage takes many forms. It could be feature article secured in national business press, a product review in an IT trade outlet, commentary drafted by your team and included in a local business journal or a variety of other pieces published by a publication outside of your organization.

Regardless of the medium, there’s nothing quite like media coverage and the feeling you get when opening a glossy magazine to see your CEOs commentary or clicking a link to find your brand name surrounded by favorable remarks. But that feeling of satisfaction, and even sometimes pride, doesn’t just fall in your lap—a lot of work goes into securing quality media coverage and that in itself gives brands an incentive to make media coverage live longer than just that first click or page turn. Read More

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Maximizing Your Media Coverage | eBook
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PR Crisis Comm | eBook
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