(INDIANAPOLIS – March 31, 2020) – BLASTmedia, the only PR agency dedicated to B2B SaaS, is celebrating 15 years of promoting technology companies and providing a culture of growth for its employees. Founded in 2005, the agency has cemented itself as a SaaS-industry leader in PR, providing unmatched client service and creating a place for talented communications professionals to grow their careers.
When it comes to SEO, the number of high-quality links you have to your website is important. Search engines use links to discover new web pages and help determine how well a page should rank in search results.
Over three years ago, I wrote a blog about LinkedIn’s “Mentioned in the News” feature. Despite the rapid-changing landscape of social media, it’s still one of our most-read blogs. That’s likely because despite the fact that most professionals have seen a “Mentioned in the News” alert either in their inbox or in their newsfeed, very little is known about this feature.
Businesses shouldn’t have to rely on new hires, products, funding or other announcements to produce news. A steady drumbeat of contributed content, compelling data, executive interviews and company news are all part of running a holistic, successful media relations program. These different types of coverage make up a company’s PR coverage mix.
(INDIANAPOLIS – Feb. 19, 2020) – BLASTmedia, the only B2B SaaS PR agency, is honored to be recognized as one of the Best Places to Work in Indiana for the fifth time by the Indiana Chamber of Commerce and as a nominee in both the Exceptional Employer Award and Service Partner of the Year categories for the 21th annual TechPoint Mira Awards.
Trends suggest that public relations will be a data-driven function in 2020; however, for years many PR agencies have skirted by with minimal metrics — securing media coverage and then simply handing a list of placement links or clips to a client before moving on. Today, marketers — especially marketers at SaaS brands — expect more.
As the only PR agency dedicated to SaaS, everyone on our team works with SaaS brands to secure coverage, key analyst briefings and quality speaking opportunities. That work gives us a unique perspective about what PR and marketing tactics are working for SaaS brands.