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Anna Julow Roolf

generate data for b2b marketing

7 Ways to Generate Data for Use in B2B SaaS Marketing and PR

By B2B PR Insights No Comments

Data as a PR tool might sound good in theory, but generating data can require a significant investment of time and money. It can also present challenges in terms of approval and knowledge of data analysis. While these factors are worth considering, the good news is that various data collection and data analysis options are available depending on a company’s goals and resources.

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SaaS PR Agency Insights 2021 Q1

SaaS PR: Agency Insights on What’s Working in 2021

By SaaS PR Agency Insights No Comments

As a SaaS PR agency, we’re always seeking to understand what PR strategies work when it comes to securing media coverage and driving value for B2B SaaS brands. By comparing different strategies implemented across the agency, we’re able to generate insights most internal and agency teams aren’t privy to — after all, our team works with over 60 B2B SaaS brands!

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B2B SaaS PR Agency Wins Silver B2B Agency of the Year and Accolades From PRSA Hoosier Chapter

By Company News No Comments

(INDIANAPOLIS – June 3, 2021) – BLASTmedia, the only B2B SaaS PR agency, was awarded the Silver Business to Business (B2B) Agency of the Year presented by 2021 Bulldog PR Awards and was recognized by the 2021 PRSA Hoosier Chapter Pinnacle Awards for the agency’s work in media relations. Recognition by these two groups demonstrates the strength of BLASTmedia’s culture and the work executed on behalf of B2B SaaS companies.

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B2B Tech PR Agency Adds New Leadership to Support Record Growth

By Company News No Comments

(INDIANAPOLIS – April 27, 2021) – To support record growth and diversity-based culture initiatives, BLASTmedia, the only B2B SaaS PR agency, welcomes Erica Kehr as vice president of people operations. The role includes growing BLASTmedia as a great place to work and best-in-class PR partner for B2B SaaS brands by curating a vibrant agency environment in support of all things people and culture.

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4 Company Culture Awards B2B SaaS Clients Should Apply For

By B2B PR Insights No Comments

Is your company culture fit or driven? The best SaaS companies are redefining what it means to be a top workplace by showing that they invest in their people. Awards opportunities focused on company culture can help showcase those efforts. 

Company culture awards, leverage SaaS companies success, to help uncover hiring differentiators, and stand out in the competitor market.  Surprisingly, new hires appreciate company culture awards.  It allows employees to help with recruitment to provide new hires the opportunity to learn more about your company. It also deletes any fears that new hires potentially have about the company. When SaaS companies win a place to work award, it allows your organization the opportunity to celebrate something, a sense of pride, and a needed boost.  company culture awards, leverage SaaS companies success, to help uncover hiring differentiators, and stand out in the competitor market.  

Interested in using your company’s award program to support recruiting and retention efforts? Here’s a look at a few company culture awards we recommend considering:
 

  1. Fortune 100 Best Companies – Provide companies around the world with the opportunity to be recognized as a great company to work for. Fortune 100 companies recommend companies that are located within the U.S. with at least ten part-time/full time employees. In order to partake in this award, you must complete your Great Place To Work by November 17, 2020. 

BLASTmedia is the #1 PR Firm on G2, Highest-Rated in Client Satisfaction

By Company News No Comments

(INDIANAPOLIS – October 1, 2020) – BLASTmedia, the only PR agency dedicated to B2B SaaS, ranked sixth on the Indiana Chamber of Commerce’s list of Best Places to Work in Indiana and received a Pinnacle Award from the PRSA Hoosier Chapter for work in media relations. Recognition by these two groups demonstrate the strength of BLASTmedia’s culture and the work executed on behalf of B2B SaaS companies.

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