All Posts By

Anna Julow Roolf

Forrester Research Ranks BLASTmedia Among World’s Top Channel Public Relations Firms

By | Company News | No Comments

(INDIANAPOLIS, IND.) – July 13, 2020 – One of the world’s most accredited research firms, Forrester, has recognized BLASTmedia, the only PR agency dedicated to B2B SaaS, as one of the world’s top channel-focused public relations firms. Celebrating its 15th anniversary this year, BLASTmedia’s work and culture has been recognized both nationally and locally, and now adds Top 85 Channel PR Firms to the list. 

Read More
SaaS Offerings to Help Businesses During the COVID-19 Pandemic

24 SaaS Companies Offering Tools to Help Businesses During the COVID-19 Pandemic

By | Client Successes, Industry Perspective | No Comments

There are plenty of examples of SaaS businesses doing what they can to help customers, employees and communities navigate these uncertain times — including offering free products and services to help the communities who need them most. Here area few SaaS companies with offerings to help businesses during the COVID-19 outbreak.

Read More
Trade press outreach during COVID-19

Trade Media and COVID-19: What to Know About Press Outreach

By | B2B PR Insights, Industry Perspective | No Comments

BLASTmedia closely monitors coverage in our clients’ target trade verticals to inform outreach strategy. Over the last three weeks, that monitoring included — and continues to include — tracking the percentage of articles mentioning COVID-19 or the coronavirus, as well as the overall article velocity in a sample of HR, IT, marketing, retail, finance and education trades, as well as national tech.

Read More

BLASTmedia Celebrates 15 Years, Toasts Its Leading Position as the Only PR Agency Dedicated to B2B SaaS

By | Company News | No Comments

(INDIANAPOLIS – March 31, 2020) – BLASTmedia, the only PR agency dedicated to B2B SaaS, is celebrating 15 years of promoting technology companies and providing a culture of growth for its employees. Founded in 2005, the agency has cemented itself as a SaaS-industry leader in PR, providing unmatched client service and creating a place for talented communications professionals to grow their careers.

Read More

Why Isn’t My Coverage Showing Up in LinkedIn’s “Mentioned in the News”? And Other Commonly Asked Questions

By | Industry Perspective | No Comments

Over three years ago, I wrote a blog about LinkedIn’s “Mentioned in the News” feature. Despite the rapid-changing landscape of social media, it’s still one of our most-read blogs. That’s likely because despite the fact that most professionals have seen a “Mentioned in the News” alert either in their inbox or in their newsfeed, very little is known about this feature.

Read More