The difference between public relations and media relations can be confusing. They sound similar and even PR pros sometimes use them interchangeably. In fact, as more channels of communication develop, the lines between the two are seemingly more blurred than ever. However, there are specific aspects that separate these communication terms and it’s important to understand the vernacular before selecting a PR agency or embarking on a “PR campaign.”
(INDIANAPOLIS— July 24, 2017) — BLASTmedia is pleased to announce the addition of Deskera and SignUpGenius to the company’s roster of SaaS clients. The national PR agency, which specializes in working with B2B technology companies, was also recently tapped to lead media relations efforts by two other SaaS companies—DemandJump and Signal Vine. Read More
Media coverage takes many forms. It could be feature article secured in national business press, a product review in an IT trade outlet, commentary drafted by your team and included in a local business journal or a variety of other pieces published by a publication outside of your organization.
Regardless of the medium, there’s nothing quite like media coverage and the feeling you get when opening a glossy magazine to see your CEOs commentary or clicking a link to find your brand name surrounded by favorable remarks. But that feeling of satisfaction, and even sometimes pride, doesn’t just fall in your lap—a lot of work goes into securing quality media coverage and that in itself gives brands an incentive to make media coverage live longer than just that first click or page turn. Read More
(INDIANAPOLIS— February 23, 2017) — BLASTmedia, a national B2B technology public relations agency, is honored to announce its selection as one of the 2017 Best Places to Work by the Indiana Chamber of Commerce. The list, which BLASTmedia was also named to in 2016, recognizes and honors the state’s outstanding employers. Read More
(INDIANAPOLIS— February 15, 2017) — BLASTmedia, a national B2B technology public relations agency, is honored to be a nominee in the Company Culture of the Year category for the 18th annual TechPoint Mira Awards presented by Angie’s List, Genesys and Salesforce. Read More
What would a new year be without a few trend predictions? In a profession driven, in part, by current events and news cycles, as well as new technology, 2017 is poised to be a pretty unpredictable year for marketing, but I asked our team to give it a shot. Here are our top three marketing trend predictions for 2017:
(INDIANAPOLIS— January 19, 2017) — BLASTmedia, a national B2B public relations agency, continues to strengthen its B2B tech roster of clients with the addition of four new companies. Spanning a variety of verticals, including enterprise security, SaaS and market research technology, the agency was tapped by CloudPassage, Fizziology, Scout RFP and Zudy to lead media relations efforts in the new year.