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Anna Julow Roolf

SaaS PR and Your IPO: 3 Factors to Support IPO Readiness

By B2B PR Insights No Comments

A successful initial public offering (IPO) involves planning and effort. For SaaS marketing and PR professionals, that planning starts long before the pre-marketing phase initiated by investment banks. Keep in mind, leveraging PR to support a desirable financial exit isn’t just about having an IPO communications strategy. Public relations can support the factors that contribute to the perception of IPO readiness, including category creation, brand awareness and positioning.

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Notable B2B SaaS Acquisitions in 2021

By B2B PR Insights No Comments

B2B SaaS acquisitions are exciting, and the milestone acts as a catalyst for change in any business. For some companies, an acquisition is a way to grow an existing business and maybe even add a SaaS offering. After all, there’s a reason making an acquisition shows momentum in the market. (Publicizing the deal also provides a chance to showcase newly-expanded capabilities and gets you in front of new potential investors, segments and customers.

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7 Ways to Generate Data for Use in B2B SaaS Marketing and PR

By B2B PR Insights No Comments

Data as a PR tool might sound good in theory, but generating data can require a significant investment of time and money. It can also present challenges in terms of approval and knowledge of data analysis. While these factors are worth considering, the good news is that various data collection and data analysis options are available depending on a company’s goals and resources.

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SaaS PR Agency Insights 2021 Q1

SaaS PR: Agency Insights on What’s Working in 2021

By SaaS PR Agency Insights No Comments

As a SaaS PR agency, we’re always seeking to understand what PR strategies work when it comes to securing media coverage and driving value for B2B SaaS brands. By comparing different strategies implemented across the agency, we’re able to generate insights most internal and agency teams aren’t privy to — after all, our team works with over 60 B2B SaaS brands!

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B2B SaaS PR Agency Wins Silver B2B Agency of the Year and Accolades From PRSA Hoosier Chapter

By Company News No Comments

(INDIANAPOLIS – June 3, 2021) – BLASTmedia, the only B2B SaaS PR agency, was awarded the Silver Business to Business (B2B) Agency of the Year presented by 2021 Bulldog PR Awards and was recognized by the 2021 PRSA Hoosier Chapter Pinnacle Awards for the agency’s work in media relations. Recognition by these two groups demonstrates the strength of BLASTmedia’s culture and the work executed on behalf of B2B SaaS companies.

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B2B Tech PR Agency Adds New Leadership to Support Record Growth

By Company News No Comments

(INDIANAPOLIS – April 27, 2021) – To support record growth and diversity-based culture initiatives, BLASTmedia, the only B2B SaaS PR agency, welcomes Erica Kehr as vice president of people operations. The role includes growing BLASTmedia as a great place to work and best-in-class PR partner for B2B SaaS brands by curating a vibrant agency environment in support of all things people and culture.

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