Why SaaS Brands Should Seek Less Category Competition, More Category Collaboration

With the new year upon us, I can’t help but pontificate on the year ahead for SaaS public relations strategy. Forrester says the public cloud market will grow to $299.4 billion in 2020. This growth means more opportunity for those of us running PR programs for SaaS brands. Below are three of our predictions for the year ahead.

4 Pillars of B2B SaaS PR

SaaS advisor, founder and investor Jason Lemkin is a skeptic, bringing a discerning mind to every facet of his career. He’s especially skeptical of the PR industry and that’s exactly why his opinion should be trusted, even though he’s been fired as a client by at least three PR firms. Jason and I don’t agree […]

SaaS PR: A Guide

SaaS PR: A Guide This page is intended to be a knowledge base for understanding Software as a Service (SaaS) and public relations (PR). TABLE OF CONTENTS: What is SaaS? How Media Relations Supports SaaS Brands SaaS PR’s Role in M&A Developing a SaaS PR Thought Leadership Strategy How PR Impacts SEO  A Holistic SaaS […]

SaaS Marketing Perspectives: Jocelyn Brown of Allocadia

As SVP of customers and revenue at Allocadia, Jocelyn Brown oversees marketing, sales, partner and customer success teams to provide an exceptional customer experience. Her teams provide a seamless and value-driven experience to Allocadia customers, from initial interest through their continued growth.

3 Truths That All SaaS Sales Reps Understand

According to Redpoint Ventures Managing Director Tomasz Tunguz, SaaS companies invest between 80 percent and 120 percent of their revenue in sales and marketing in the first five years of their existence. That’s a lot of monetary pressure to put on sales and marketing teams. And when it comes to SaaS sales, it’s a totally […]

3 Ways PR Can Help Generate B2B Sales

While PR isn’t going to be your only — or frankly your most cost-effective — direct lead driver, it can help feed the B2B sales funnel at different points. PR is a value that shouldn’t be ignored according to Mark Suster, two-time entrepreneur, turned VC.  Mark stated, “If I had $1 dollar left to spend […]

Ideas for Thought Leadership Development: 4 Questions to Ask Your CEO

Thought leadership has grown in prevalence as B2B marketers recognize its value through the purchase funnel. Even to the extent that a 2020 study by SurveyMonkey found thought leadership is “top priority” for two-thirds of marketers. However, only 26% of marketers consider their current thought leadership program to be “very successful.”