As any seasoned marketer will tell you, how businesses go about reaching customers continues to evolve. With trends like account-based marketing (ABM), machine learning and low-code/no-code platforms, touchpoints are more customized than ever before. But, what’s driving that change? Is it the ever-expanding marketing landscape, which boasts more than 7,000 martech solutions? Is it the proliferation of mobile, with cell phone ownership in America at 96 percent? Or, is the customer driving the demand for more personalized touchpoints?
How Marketers Can Communicate With Customers More Effectively
Regardless of what’s driving these changes in marketing, to reach customers, it’s important for marketers to stay on top of new trends and technology. A number of BLASTmedia clients are marketing experts and regularly offer-up guidance for how brands can succeed in this space. Here are a few insights from our clients about how businesses can use marketing technology (MarTech) and other strategies to communicate with customers more efficiently and effectively:
1. Utilize Text Marketing Best Practices
According to a stat shared by RetailDive, text messages boast a response rate over seven times higher than email. As EZ Texting CMO, Mat Ried said in a recent interview, it’s “no wonder that smart marketers have added bulk SMS to their marketing stack.” Drawing from experience working with EZ Texting, the leader in mobile marketing for business, Ried shares best practices to maximize text marketing results in a piece for 60 Second Marketer.
2. Take Advantage of First-Party Data
The demand for first-party data — information a company collects about its own audience — is growing as consumer data from third-party becomes harder to obtain as a result of privacy concerns. The Wall Street Journal recently reported on this trend and how Cheetah Digital is helping companies make the most of their first-party data through advertising technology.
3. Avoid Copy that Sells in Favor of Copy That Educates
“People hate to be sold but love to be educated,” according to Latane Conant, CMO of 6sense. In a piece for Forbes, Conant reveals questions to ask to ensure your marketing content is educational and informational.
Do you have a perspective that you would like to share on the marketing technology industry? Reach out to Lindsey Groepper to find out how BLASTmedia can help you join the conversation.