How Data Privacy and Cybersecurity are Changing the Tech Industry

how data privacy and cybersecurity are changing the tech industry

With tech becoming such a prominent part of our society, and companies increasingly storing consumer data in the cloud, the conversation around data privacy and cybersecurity continues to grow. While data privacy focuses on who is authorized to access data, and cybersecurity focuses on securing data from those unauthorized to have it, it’s imperative that SaaS organizations are actively considering both in today’s digital-first world.

In the past few years we have seen several data breaches involving large companies which has affected millions of people. One of the biggest recent data breaches involved Marriott, who had to inform 500 million guests that their personal data had potentially been stolen by hackers. These breaches have caused countries, states and companies to reconsider data privacy and push for more strict regulations. In terms of legislation, the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR) and Canadian Anti-Spam Legislation (CASL) are looked at as model pieces of legislation in regulating data privacy.

Thought Leaders Join the Data Privacy and Cybersecurity Conversation

As data privacy and cybersecurity continue to be covered in the media across just about every industry, we encourage our B2B SaaS clients to participate in the conversation. Through story mining calls, reactive campaigns and ongoing media outreach, we have been able to secure coverage in trade and national publications on these trending topics:

Do you have perspective that you would like to share on consumer data privacy and/or cybersecurity? Reach out to Lindsey Groepper to find out how BLASTmedia can help you join the conversation.


About Hannah Scott

Hannah Scott is a senior public relations and political science double major at Anderson University from Goshen, Indiana. In addition to her work as BLASTmedia's spring sales and marketing intern, Hannah is vice president of Anderson’s PRSSA chapter and the senior account manager for Fifth Street Communications, AU’s pr agency. Hannah is also a member of the student ambassador team in Anderson’s admissions office.

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