(INDIANAPOLIS — April 24, 2018) — BLASTmedia, a national B2B SaaS PR agency, is announcing a partnership with the Cloud Software Association (CSA). Partnering with CSA, a trade association for SaaS partnership leaders, will allow BLASTmedia to further contribute to building the market for SaaS distribution.
“The SaaS industry is uniquely suited to benefit from public relations strategies,” explained BLASTmedia vice president and CSA executive board member, Chris Lucas. “PR works for SaaS not only because of long sales cycles, but because it plays into the importance of market visibility and positioning. In partnering with the Cloud Software Association, our agency is able to help SaaS professionals harness the power of PR.”
In addition to serving as strategic advisors for the organization and its members, BLASTmedia will also host a workshop during CSA’s 8th Annual SaaS Connect Conference. The two-day event, taking place May 1-2 in San Francisco, will host speakers from 50 industry-leading SaaS companies including: Microsoft, Google, Intuit, Amazon, GE Health, LogMeIn, Zendesk and InfusionSoft. BLASTmedia’s workshop, led by Lucas and BLASTmedia vice president, Kim Jefferson, is titled “PR for Partnership Managers,” and will focus on how SaaS companies can use media relations and other PR techniques to bolster partnerships with positive press coverage.
“BLASTmedia’s focus on and experience with SaaS companies makes them the ideal PR agency partner for our members,” said Cloud Software Association president, Sunir Shah. “With our network of over 2,000 SaaS companies and a calendar of highly anticipated events, we know that our partnership with BLASTmedia will enhance our mission and build our credibility as SaaS continues to grow.”
For more information about the Cloud Software Association, including how to register for SaaS Connect, visit http://cloudsoftwareassocation.com. To learn more about BLASTmedia, please visit http://blastmedia.com.
BLASTmedia is a national, B2B SaaS public relations agency, specializing in media relations, content creation and amplification. We believe that hustle and dedication deliver results, and are proud to represent brands like Appirio, ZEISS, CloudPassage, Moogsoft, Octiv, Bluelock and Formstack. Follow BLASTmedia on its blog, Facebook and Twitter.
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