(INDIANAPOLIS— January 9th, 2017) — BLASTmedia, a national B2B public relations agency, has been selected by Zephyr to lead its media relations and thought leadership strategy. Named the No. 1 software test management add-on for JIRA in the Atlasssian Marketplace, Zephyr partnered with BLASTmedia to further strengthen the brand’s leading reputation in the software-testing industry, as well as enhance the executive teams’ thought leadership position.
“Our specialization in working with SaaS and enterprise technology brands allowed us to quickly plug Zephyr into our system, gaining immediate traction with the media,” said Mendy Werne, CEO of BLASTmedia. “As enterprise IT teams look to deploy updates to new or existing software as fast as customers demand, Zephyr stands out as a premier, continuous testing solution. We’re looking forward to highlighting the differentiators that empower Zephyr as a technology innovator.”
BLASTmedia began its partnership leading into the 2016 Atlassian Summit, where the agency was able to secure product coverage for Zephyr in target media outlets, followed by coverage in outlets like App Developer, CIO and FastCompany. Looking ahead, BLASTmedia will execute media relations and thought leadership strategies surrounding new product launches and agile software testing to make enterprise software deployments fast and efficient.
“We have traditionally executed PR in-house at Zephyr and looked for years to find the right agency,” said Francis Adanza, VP of Marketing, Zephyr. “BLASTmedia’s experience working with high-tech companies, combined with their approach to media relations and perspective on measurement was on-par with what we were seeking – we’re excited to have them on board.”
BLASTmedia’s decade plus of experience includes media relations, thought leadership and social media strategy for both consumer and enterprise technology clients. For more information about BLASTmedia and its capabilities, visit http://blastmedia.com.
BLASTmedia is a national, B2B public relations agency, specializing in media relations, content creation and amplification. We believe that hustle and dedication deliver results, and are proud to represent brands like ZEISS, Apteligent, Appirio and Philips. Follow BLASTmedia on its blog, Facebook and Twitter.
Zephyr is a leading provider of on-demand, real-time enterprise test management solutions, offering innovative applications, seamless integrations and unparalleled, real-time visibility into the quality and status of software projects. Zephyr products are the fastest growing agile test management products in the world, with more than 10,000 global customers in 100 countries. The company’s feature-rich products address today’s dynamic and global needs across a variety of industries including finance, healthcare, media, mobile, IT services and enterprise software. Zephyr is headquartered in Newark, CA with offices in Europe and India. For more information, please visit www.getzephyr.com.
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