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BLASTmedia Named Strategic Social Media Partner for Long John Silver’s

By October 20, 2015 July 28th, 2016 Company News

Content marketing agency selected to enhance social media presence of national QSR brand

(INDIANAPOLIS – October 20, 2015) BLASTmedia, a national public relations and content marketing agency, has been selected by Long John Silver’s as its strategic social media partner. Working with the national quick service restaurant’s internal marketing team, BLASTmedia is developing and implementing engagement and content strategies across the brand’s social media platforms.

“Long John Silver’s has a very loyal and passionate fan base who interacts with the brand regularly on social media, sharing their personal experiences with the restaurant,” said Kelly Hendricks, CEO of BLASTmedia. “The brand is looking to engage with these consumers in more meaningful ways, turning those conversations into two-way communication. We’re excited to partner with Long John Silver’s and look forward to delivering social campaigns that drive business value for the brand.”

As its first initiative with Long John Silver’s, BLASTmedia lead the strategic vision for the brand’s campaign Talk Like a Pirate Day. Using an image series, photo contest, Twitter Chat and custom-built pirate name generator, BLASTmedia increased the Long John Silver’s Instagram following by nearly 70 percent, in addition to marked growth across all platforms.

“We chose BLASTmedia for its nimble, results-driven approach to social media strategy and execution,” said Marilyn Nicholson, vice president of media and promotions. “Our brand loyalists want relevant communication with fun, engaging content, and BLASTmedia has a proven track record in providing that type of social media ideation.”

BLASTmedia’s decade of experience includes media relations, content marketing and social media strategy for both consumer and enterprise clients. For more information about BLASTmedia and its capabilities, visit http://blastmedia.com.

About BLASTmedia

As a national public relations and content marketing agency, BLASTmedia is hyper-focused on delivering campaigns that yield results and drive business value. From consumer product launches to B2B content marketing campaigns, brands like adidas, hhgregg, and Philips partner with BLASTmedia knowing they will get the utmost in transparency, service and strategic counsel from our agency. Follow BLASTmedia on its blog, Facebook and Twitter.

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About Kim Jefferson

As a VP at BLAST, Kim’s decade of media relations experience guides strategic direction for account teams and clients. The intersection of her genuine passion for news media and tech allows her to find the hook in clients’ stories. She’s a mother to one angelic human child and one devilish canine child, and she spends her free time wrangling the two of them and watching TV dramas with her husband once they’ve gone to sleep.

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