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Media Mondays: Integrating PR with Paid & Owned Media

By April 1, 2014 July 29th, 2016 Industry Perspective

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Media Mondays are back! For this upcoming Media Monday on April 14, we will show college students and recent graduates BLASTmedia’s bread and butter: executing integrated campaigns for our clients. You may ask yourself, what’s an integrated campaign? (Glad you asked!) Let me break it down for you:

Here at BLASTmedia, we execute hyper-targeted social advertising across a multitude of platforms. Through this refined approach, we can reach our client’s specific target demographic with the right message that won’t get lost in the noise.

BLASTmedia’s PR experts work around the clock to get media coverage for our clients. This PR service is considered earned media because we’re actually going out and earning that coverage and building relations with editors at top-tier publications.

Our social media management and content marketing experts focus on creating meaningful relationships with a client and their customers through social media and blogging. This is called owned media because we own the results, there is (wo)man power behind the tweets and social engagement.

But, let’s not forget our creative services, which as the title suggests, mans the awesome branded content for our clients. These creative assets could be YouTube videos, infographics, bite-sized shareable images, and social branding. Simply put, the BLASTmedia creative team produces awesome things across the web.

You’re probably thinking to yourself, well dang that’s a lot! And it is, but each of these services (paid, earned, and owned) lend themselves to integrated campaigns to ensure success for our clients. Proper keyword targeting on Twitter and engagement with key social influencers could lead to PR coverage that is then promoted through Facebook advertising. Just as a stellar YouTube video could be pitched and turned into PR coverage and then go viral across social platforms.

Now, why does this matter to you? Well, let’s say you’re a PR student who has an interest in social media. Executing integrated campaigns allows you to hone your PR skills while thinking about the bigger picture success for your client, incorporating social media, paid media, and creative services.

We’d love to tell you more about our success with integrated campaigns and what it means for the PR space. College students and recent graduates are invited to attend a short presentation and Q&A session at the BLASTmedia office on April 14 at 4:30 pm. Please RSVP by April 11 on BLASTmedia’s EventBrite. We look forward to seeing you then!

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About Meghan Matheny

Meghan is a director of success who has always had a passion for B2B PR and SEO, as well as a general interest in learning the various technologies of her complex clients. When Meghan isn't securing top tier interest from Barron's or Forbes or writing content for publications such as Network World and Inc., you can find her reading a sci-fi novel or playing with her pets.

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